Making Ads Pay
Author | : John Caples |
Publisher | : |
Total Pages | : 264 |
Release | : 1957 |
Genre | : Advertising copy |
ISBN | : |
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Author | : John Caples |
Publisher | : |
Total Pages | : 264 |
Release | : 1957 |
Genre | : Advertising copy |
ISBN | : |
Author | : John Caples |
Publisher | : Courier Corporation |
Total Pages | : 258 |
Release | : 2011-01-01 |
Genre | : Business & Economics |
ISBN | : 048648601X |
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Author | : John Caples |
Publisher | : www.bnpublishing.com |
Total Pages | : 0 |
Release | : 2013-02-08 |
Genre | : Business & Economics |
ISBN | : 9781638231288 |
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Author | : Lester Wunderman |
Publisher | : |
Total Pages | : 0 |
Release | : 1998 |
Genre | : Advertisers |
ISBN | : 9781558508347 |
Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner today lo oking for advertising stratgies that work. '
Author | : David Szetela |
Publisher | : John Wiley & Sons |
Total Pages | : 453 |
Release | : 2010-07-06 |
Genre | : Computers |
ISBN | : 0470917210 |
The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.
Author | : John Caples |
Publisher | : WWW.Snowballpublishing.com |
Total Pages | : 386 |
Release | : 2012-06 |
Genre | : Business & Economics |
ISBN | : 9781607964612 |
How to Make Your Advertising Make Money by John Caples In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising copy that sells anything and everything... write headlines that command instant attention...save thousands of dollars in expenses each year...and much more. Containing hundreds of true stories, checklists, and guidelines, this sourcebook is for every copywriter, creative director, and business executive who wants to learn how to write copy that sells-from the master who most say did it better than anyone. You'll get: 1. Secrets of Successful Advertising 2. Twelve Ways to Find Advertising Ideas 3. Three Famous Case Histories 4. How to Get Ideas from Brainstorming 5. 303 Words and Phrases that Sell 6. How to Write Sentences that Sell 7. Sales Appeals that Last Forever 8. How to Write Headlines that Make Money 9. How to Use Stories to Sell Products 10. Tips on Copywriting 11. How Editorial Style Ads Can Bring Increased Sales 12. How to Write Sales Letters that Make Money 13. How Direct Response Can Help Advertisers Make Money 14. Ways to Improve Your Copy 15. How to Write Radio Commercials that Get Action 16. How to Apply Mail Order Know-How in Writing TV Commercials 17. Summing Up My Success Secrets I Have Learned in 50 Years Meet the Author John Caples was Vice President of BBDO, Inc. when he retired after 40 years of service with the nation's third largest advertising agency. The creator of such classic ads as "They Laughed When I Sat Down at the Piano" and "They Grinned When the Waiter Spoke to Me in French," and a member of the Copywriters's Halls of Fame, Mr. Caples built a nationwide reputation for his research and scientific methods of testing advertising effectiveness.
Author | : Manning Joseph B 1893 Rubin |
Publisher | : Legare Street Press |
Total Pages | : 0 |
Release | : 2023-07-18 |
Genre | : |
ISBN | : 9781020517594 |
This book is a guide to making advertising pay. It covers the principles and practices of effective advertising, including market research, copywriting, media selection, and evaluation. The guide includes case studies and examples from various industries and mediums. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author | : American Entrepreneurs' Association. Business Research Division |
Publisher | : |
Total Pages | : |
Release | : 1985 |
Genre | : Advertising |
ISBN | : |
Author | : American Entrepreneurs' Association |
Publisher | : |
Total Pages | : 49 |
Release | : 1981 |
Genre | : Advertising |
ISBN | : |