Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You
Author: John Hall
Publisher: McGraw Hill Professional
Total Pages:
Release: 2017-04-28
Genre: Business & Economics
ISBN: 1260011933

A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

Make Me Trust

Make Me Trust
Author: Moni Boyce
Publisher: Love Snacks Publishing, LLC
Total Pages: 97
Release: 2021-04-27
Genre: Fiction
ISBN: 1952691060

Teagan Palmer's only way out of financial collapse is working as a nurse for the Moran crime family. Every step she takes pushes her further under their control. Reid Beckett, the Moran's fixer, is sexy as sin, but everything she hates: ruthless, bloodthirsty and merciless. He's also the only thing standing between her and the hit on her life. Helping the headstrong nurse puts Reid in the crosshairs of their rivals and at odds with the family. But, possessing Teagan is worth the risk. In her fight for survival, will she put her heart and her life in his hands?

Digital Body Language

Digital Body Language
Author: Erica Dhawan
Publisher: St. Martin's Press
Total Pages: 180
Release: 2021-05-11
Genre: Business & Economics
ISBN: 1250246539

An instant Wall Street Journal Bestseller The definitive guide to communicating and connecting in a hybrid world. Email replies that show up a week later. Video chats full of “oops sorry no you go” and “can you hear me?!” Ambiguous text-messages. Weird punctuation you can’t make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other? Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible -- or are they? In Digital Body Language, Erica Dhawan, a go-to thought leader on collaboration and a passionate communication junkie, combines cutting edge research with engaging storytelling to decode the new signals and cues that have replaced traditional body language across genders, generations, and culture. In real life, we lean in, uncross our arms, smile, nod and make eye contact to show we listen and care. Online, reading carefully is the new listening. Writing clearly is the new empathy. And a phone or video call is worth a thousand emails. Digital Body Language will turn your daily misunderstandings into a set of collectively understood laws that foster connection, no matter the distance. Dhawan investigates a wide array of exchanges—from large conferences and video meetings to daily emails, texts, IMs, and conference calls—and offers insights and solutions to build trust and clarity to anyone in our ever changing world.

I Love You But I Don't Trust You

I Love You But I Don't Trust You
Author: Mira Kirshenbaum
Publisher: Penguin
Total Pages: 305
Release: 2012-02-07
Genre: Family & Relationships
ISBN: 0425245314

A guide to restoring trust in broken relationships from a renowed couple’s therapist. Is my relationship worth saving? Will the trust ever come back? How can things be good between us again? Whether broken trust is due to daily dishonesties, a monumental betrayal, or even a history of hurts from the past, it can put a relationship at risk. This is the first book to show you exactly what to do to restore trust in your relationship, regardless of how it was damaged. In this complete guide, couples therapist Mira Kirshenbaum will also help you understand the stages by which trust strengthens when the rebuilding process is allowed to take place. And you will learn how the two of you can avoid the mistakes that prevent healing and discover how to feel secure with each other again.

Building Trust

Building Trust
Author: Robert C. Solomon
Publisher: Oxford University Press
Total Pages: 193
Release: 2003-05-01
Genre: Philosophy
ISBN: 0198029241

In business, politics, marriage, indeed in any significant relationship, trust is the essential precondition upon which all real success depends. But what, precisely, is trust? How can it be achieved and sustained? And, most importantly, how can it be regained once it has been broken? In Building Trust, Robert C. Solomon and Fernando Flores offer compelling answers to these questions. They argue that trust is not something that simply exists from the beginning, something we can assume or take for granted; that it is not a static quality or "social glue." Instead, they assert that trust is an emotional skill, an active and dynamic part of our lives that we build and sustain with our promises and commitments, our emotions and integrity. In looking closely at the effects of mistrust, such as insidious office politics that can sabotage a company's efficiency, Solomon and Flores demonstrate how to move from naïve trust that is easily shattered to an authentic trust that is sophisticated, reflective, and possible to renew. As the global economy makes us more and more reliant on "strangers," and as our political and personal interactions become more complex, Building Trust offers invaluable insight into a vital aspect of human relationships.

Eight Dates

Eight Dates
Author: John Gottman
Publisher: Workman Publishing
Total Pages: 241
Release: 2019-02-05
Genre: Family & Relationships
ISBN: 1523504463

Whether you’re newly together and eager to make it work or a longtime couple looking to strengthen and deepen your bond, Eight Dates offers a program of how, why, and when to have eight basic conversations with your partner that can result in a lifetime of love. “Happily ever after” is not by chance, it’s by choice– the choice each person in a relationship makes to remain open, remain curious, and, most of all, to keep talking to one another. From award-winning marriage researcher and bestselling author Dr. John Gottman and fellow researcher Julie Gottman, Eight Dates offers an ingenious and simple-to-implement approach to effective relationship communication. Here are the subjects that every serious couple should discuss: Trust. Family. Sex and intimacy. Dealing with conflict. Work and money. Dreams, and more. And here is how to talk about them—how to broach subjects that are difficult or embarrassing, how to be brave enough to say what you really feel. There are also suggestions for where and when to go on each date—book your favorite romantic restaurant for the Sex & Intimacy conversation (and maybe go to a yoga or dance class beforehand). There are questionnaires, innovative exercises, real-life case studies, and skills to master, including the Four Skills of Intimate Conversation and the Art of Listening. Because making love last is not about having a certain feeling—it’s about both of you being active and involved.

Trust Me

Trust Me
Author: George Kennedy
Publisher: Applause Theatre & Cinema
Total Pages: 229
Release: 2011-10-01
Genre: Performing Arts
ISBN: 1557839166

(Applause Books). "These are memoirs of a kid born in New York City in 1925. His dad, George Senior, was a pianist, composer, and orchestra leader at Proctor's Vaudeville Theatre, and his mother, Helen, played in a classic dance troupe. Hanky-panky ensued. They married, and I soon was the result... I write like I talk. A long time ago I tried making 'talking and telling the truth' one and the same. That isn't just difficult; it means painfully reviewing things you've been led to believe since you were a child. That's very hard to do. Like many, I have marched along adhering to conventions (sex, color, church, party, gang) without examination. There's a wonderful, protective 'togetherness' in that anonymity. You obey or are damned, less joined together than stuck together. You become an echo rather than a voice. This book is about what happens when you stop fearing and think. I like writing, but warmed-over BS is not on the menu. You are the most important thing in life. Every phrase in the book awkward or not is how I think and question everything. I wrote every word as if we were sitting together. I want you to think, too..." George Kennedy, from the preface

The Best We’ve Been

The Best We’ve Been
Author: Beth K. Vogt
Publisher: Tyndale House Publishers, Inc.
Total Pages: 464
Release: 2020-05-05
Genre: Fiction
ISBN: 149642736X

How can you choose what is right for you when your decision will break the heart of someone you love? Having abandoned her childhood dream years ago, Johanna Thatcher knows what she wants from life. Discovering that her fiancé was cheating on her only convinces Johanna it’s best to maintain control and protect her heart. Despite years of distance and friction, Johanna and her sisters, Jillian and Payton, have moved from a truce toward a fragile friendship. But then Johanna reveals she has the one thing Jillian wants most and may never have—and Johanna doesn’t want it. As Johanna wrestles with a choice that will change her life and her relationships with her sisters forever, the cracks in Jillian’s marriage and faith deepen. Through it all, the Thatcher sisters must decide once and for all what it means to be family.

Trust Works!

Trust Works!
Author: Ken Blanchard
Publisher: William Morrow
Total Pages: 0
Release: 2013-04-30
Genre: Business & Economics
ISBN: 9780062205988

New York Times bestselling author and leadership expert Ken Blanchard’s popular TrustWorks! training program is now available in book form! Trust Works!: Four Keys to Building Lasting Relationships is an insightful guide designed to help people navigate one of the most complex issues that affects all areas of our lives: trust. In Trust Works!, Ken Blanchard, Cynthia Olmstead, and Martha Lawrence demonstrate how to get along better with those around us. In today’s polarized society, building trust—and sustaining it—has never been more important or seemingly elusive. Trust Works! provides a common language and essential skills that can replace dissension with peace and cooperation and help us all work together productively and in harmony. Learn how the apply the “ABCD trust” model to address the factors that lead to discord, including low morale, miscommunication, poor response to problems and issues, and dysfunctional leadership.

Trust Me

Trust Me
Author: Nick Morgan
Publisher: John Wiley & Sons
Total Pages: 226
Release: 2008-12-31
Genre: Business & Economics
ISBN: 0470404353

Nick Morgan shows how anyone can be an effective speaker by presenting an image of authenticity and respect for their audience, whether in a group presentation or a one-on-one conversation. He presents a four-step process, perfected in his teaching at Harvard, that enables the reader to use their own personal speaking style while becoming a more persuasive and charismatic communicator and leader. The basis of this process is the fact that when words and body language are in conflict, body language wins every time. This isn't easy to overcome, because normally body language is immediate, while the words lag slightly behind, and even a momentary conflict is perceptible to the audience. The key to success is to train your body language to unconsciously align with your message. The four steps: Form the attitude and intent to be open, and then let your body naturally express that intent. This feeling of openness will naturally affect the content of what you are saying, and it's that natural evolution that is at the heart of the process. Become connected to your audience. This creates a mutual energy, and you will naturally begin to think in terms of what the audience wants and needs in shaping your content. Ask yourself, what's my underlying emotion? Why does this matter to me? Becoming passionate about what you have to say naturally makes your audience care about it too. Really listen to the audience. Understanding their needs and reactions will enable you to direct your communication in mutually beneficial ways.