Retail and Channel Marketing

Retail and Channel Marketing
Author: Sandro Castaldo
Publisher: Edward Elgar Publishing
Total Pages: 420
Release: 2020-10-30
Genre: Business & Economics
ISBN: 1789903661

Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.