Mad Ads
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| Author | : Erica Fyvie |
| Publisher | : Kids Can Press Ltd |
| Total Pages | : 64 |
| Release | : 2021-05-04 |
| Genre | : Juvenile Nonfiction |
| ISBN | : 1525307789 |
A critical and entertaining exploration of advertising and its influence. For children growing up in an advertising-saturated world, here’s an eye-opening explanation of what it is, how it works and why that matters. The book covers everything from the components of an ad campaign to the ways marketers seek to influence behavior, then brings it all to life by creating two fictional advertising plans. It also describes how digital technology allows companies to track people and how that impacts privacy. It’s a savvy look at the business of advertising that empowers kids to think critically and be discerning. Kids are suckers for advertising? Not the ones who read this book!
| Author | : Ethan Thompson |
| Publisher | : Routledge |
| Total Pages | : 181 |
| Release | : 2010-12-14 |
| Genre | : History |
| ISBN | : 1136839801 |
In this original study, Thompson explores the complicated relationships between Americans and television during the 1950s, as seen and effected through popular humor. Parody and Taste in Postwar American Television Culture documents how Americans grew accustomed to understanding politics, current events, and popular culture through comedy that is simultaneously critical, commercial, and funny. Along with the rapid growth of television in the 1950s, an explosion of satire and parody took place across a wide field of American culture—in magazines, comic books, film, comedy albums, and on television itself. Taken together, these case studies don’t just analyze and theorize the production and consumption of parody and television, but force us to revisit and revise our notions of postwar "consensus" culture as well.
| Author | : The Editors Of Mad Magazine |
| Publisher | : Liberty Street |
| Total Pages | : 0 |
| Release | : 2013-10-29 |
| Genre | : Comics & Graphic Novels |
| ISBN | : 9781618930897 |
Go Inside MAD! It has long been assumed that anyone who wasted their formative years reading MAD must have wound up as a complete failure in life. But as it turns out, some readers actually went on to be...successful! For the first time ever, MAD asked some of these successful readers to share what reading (and appearing in) MAD meant to them. What they have to say may surprise you! Featuring essays with nouns, verbs, and punctuation by: Roseanne Barr Ken Burns Dane Cook Paul Feig Whoopi Goldberg Harry Hamlin Tony Hawk Ice-T Penn Jillette George Lopez David Lynch Todd McFarlane Jeff Probst John Slattery John Stamos Pendleton Ward Matthew Weiner But wait-there's more! (Regrettably.) MAD asked some of the aforementioned "complete failures in life" (MAD's editors, writers and artists to share their all-time favorite MAD articles. What they have to say will definitely disappoint you! Featuring the moronic mumblings of: Sergio Aragones Tom Bunk Tim Carvell Paul Coker Jack Davis Dick DeBartolo Desmond Devlin Mort Drucker Mark Fredrickson Drew Friedman Frank Jacobs Al Jaffee Peter Kuper Tom Richmond And many more! Plus, inside: a never-before-reprinted Alfred E. Neuman pop art poster! And, an all new fold-out poster: a specially commissioned look at the legendary MAD offices by Sergio Aragones!
| Author | : David Gaughran |
| Publisher | : David Gaughran |
| Total Pages | : 134 |
| Release | : |
| Genre | : Reference |
| ISBN | : 918710928X |
From the author of Let's Get Digital and Strangers to Superfans comes a guide to advertising on the world's hottest book marketing platform: BookBub Ads. *Create attractive ad images to turn browsers into buyers. *Optimize your targeting to attract the right readers. *Manage your bids effectively to drive more sales for less money. *Learn when to run your BookBub campaigns for maximum impact. *Boost discovery of your books and improve visibility. *Train the retailers to recommend your books to the right customers. *Turbocharge series sales to dominate the charts with multiple books simultaneously. BookBub Ads Expert will teach you everything you need to know, from what makes a killer ad to discovering your comparable authors so you can improve your targeting. It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results. Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub Ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level. EXTRA RESOURCES INCLUDED: All purchasers of this book get access to a special set of free resources to help you master BookBub Ads including a gallery of winning images, detailed optimization advice, case studies, and a place to ask questions too!
| Author | : Josh Weltman |
| Publisher | : Workman Publishing Company |
| Total Pages | : 193 |
| Release | : 2015-04-07 |
| Genre | : Business & Economics |
| ISBN | : 0761184198 |
How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it. Here’s how you can do it. And do it better.
| Author | : Youth Specialties |
| Publisher | : Zondervan |
| Total Pages | : 178 |
| Release | : 1997 |
| Genre | : Group games |
| ISBN | : 0310220300 |
Containing a huge supply of how-to ideas for youth ministry, this book from The Ideas Library will provide countless hours of gaming entertainment.
| Author | : Dave Marinaccio |
| Publisher | : Simon and Schuster |
| Total Pages | : 199 |
| Release | : 2015-11-03 |
| Genre | : Business & Economics |
| ISBN | : 1628726210 |
A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.
| Author | : Jane Maas |
| Publisher | : Random House |
| Total Pages | : 242 |
| Release | : 2013-01-17 |
| Genre | : Advertising |
| ISBN | : 0857501313 |
Maas offers a wickedly funny, inside look at what it was really like to be an ad woman on Madison Avenue in the 1960s and 1970s, from casual sex to professional serfdom, in this immensely entertaining and bittersweet memoir.
| Author | : Ken Auletta |
| Publisher | : Penguin |
| Total Pages | : 386 |
| Release | : 2019-06-04 |
| Genre | : Social Science |
| ISBN | : 0735220883 |
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.
| Author | : Judy Davis |
| Publisher | : Taylor & Francis |
| Total Pages | : 255 |
| Release | : 2016-12-08 |
| Genre | : Business & Economics |
| ISBN | : 1317421671 |
Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
