Television in the Olympics

Television in the Olympics
Author: Miquel de Moragas Spa
Publisher: James F. Larson
Total Pages: 300
Release: 1995
Genre: Olympics
ISBN: 9780861965380

This book explores the Olympics as a communications event. In particular, it investigates the role of television in shaping the Games into a global media event. It deals with crucial issues related to media technology.

Entrevistas Cubanas

Entrevistas Cubanas
Author: Felipe Arocena
Publisher: McFarland
Total Pages: 180
Release: 2004-03-01
Genre: Social Science
ISBN: 9780786480173

Drawing on the personal experiences and observations of Cubans living both in Cuba and in Miami, this informative study provides a close-up look at Cuban society and culture, examining what life is like for the Cuban people after nearly fifty years of Castro's rule, how Cubans living in the United States manage, and the relationship between the two groups of Cubans.

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
Author: Hernández-Santaolalla, Víctor
Publisher: IGI Global
Total Pages: 457
Release: 2020-04-24
Genre: Business & Economics
ISBN: 1799831205

As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Mensajes redondos

Mensajes redondos
Author: Jordi Vilagut
Publisher: Editorial Almuzara
Total Pages: 217
Release: 2011-11
Genre: Business & Economics
ISBN: 8483566486

Este libro presenta lo que se esconde detrás del telón del mundo de los patrocinios deportivos con un completo análisis de los principales casos de éxito tanto en el patrocinio individual (por ejemplo Rafa Nadal y KIA), como patrocinio de equipos (Santander Ferrari), naming (ONO Estadi), patrocinio de competiciones (Liga BBVA). Esta obra también trata la respuesta en casos negativos (Tiger Woods, dopaje...), el uso del deporte como herramienta política (selecciones autonómicas) o como palanca para la audiencia televisiva.

Media Events in a Global Age

Media Events in a Global Age
Author: Nick Couldry
Publisher: Routledge
Total Pages: 315
Release: 2009-10-16
Genre: Performing Arts
ISBN: 1135278555

The 'eventization' of the media is increasingly important for the marketing and appreciation of popular media texts. Media Events gives readers an understanding of the major debates in this high-profile area of media and cultural research.

Animation: A World History

Animation: A World History
Author: Giannalberto Bendazzi
Publisher: CRC Press
Total Pages: 477
Release: 2015-10-23
Genre: Computers
ISBN: 1317519914

A continuation of 1994’s groundbreaking Cartoons, Giannalberto Bendazzi’s Animation: A World History is the largest, deepest, most comprehensive text of its kind, based on the idea that animation is an art form that deserves its own place in scholarship. Bendazzi delves beyond just Disney, offering readers glimpses into the animation of Russia, Africa, Latin America, and other often-neglected areas and introducing over fifty previously undiscovered artists. Full of first-hand, never before investigated, and elsewhere unavailable information, Animation: A World History encompasses the history of animation production on every continent over the span of three centuries. Volume II delves into the decades following the Golden Age, an uncertain time when television series were overshadowing feature films, art was heavily influenced by the Cold War, and new technologies began to emerge that threatened the traditional methods of animation. Take part in the turmoil of the 1950s through 90s as American animation began to lose its momentum and the advent of television created a global interest in the art form. With a wealth of new research, hundreds of photographs and film stills, and an easy-to-navigate organization, this book is essential reading for all serious students of animation history. Key Features Over 200 high quality head shots and film stills to add visual reference to your research Detailed information on hundreds of never-before researched animators and films Coverage of animation from more than 90 countries and every major region of the world Chronological and geographical organization for quick access to the information you’re looking for

Tiempos modernos, Tiempos d­ficiles

Tiempos modernos, Tiempos d­ficiles
Author: Eugenio Vega
Publisher: Author House
Total Pages: 225
Release: 2013
Genre: Art
ISBN: 1491875283

Este libro hace un repaso, que no pretende ser exhaustivo, de las circunstancias en que la relación entre diseño, comunicación y consumo comenzó a forjarse con el desarrollo de la industria.