Local and State Political Campaign Management
Author | : Scott Wilcox |
Publisher | : Nova Publishers |
Total Pages | : 102 |
Release | : 1996 |
Genre | : Political Science |
ISBN | : 9781560723066 |
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Author | : Scott Wilcox |
Publisher | : Nova Publishers |
Total Pages | : 102 |
Release | : 1996 |
Genre | : Political Science |
ISBN | : 9781560723066 |
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Author | : Catherine Shaw |
Publisher | : Routledge |
Total Pages | : 338 |
Release | : 2018-03-13 |
Genre | : Political Science |
ISBN | : 042995882X |
Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.
Author | : Dan Gookin |
Publisher | : John Wiley & Sons |
Total Pages | : 272 |
Release | : 2019-08-20 |
Genre | : Political Science |
ISBN | : 1119588170 |
Get ready to run for—and win—that local election! In the land of opportunity, just about anyone who qualifies as an elector can seek public office. Some do it on a whim, some are urged to run, and some want to use their time and talents to make a difference in their local community. If you want to know how to prepare for a run, which steps to take beforehand, and how the process goes from announcement to campaigning to election day to the swearing-in ceremony—this book has you covered. Find out what it’s like to run for local office as a first-time candidate Explore the introspection required and the study necessary to make such a run effective Deal with marketing, fundraising, interacting with the public, and dealing with opponents Encourage and help others to make a run for local office Though only one person ultimately wins a seat, nobody does it without a wide network of support. Running For Local Office For Dummies is your ticket to navigating every step on the road to winning that election.
Author | : Earl Baker |
Publisher | : AuthorHouse |
Total Pages | : 146 |
Release | : 2012-07-09 |
Genre | : Political Science |
ISBN | : 1477212132 |
Earl Baker leads you sequentially through the logical, practical way to run a winning campaign for local or state office.
Author | : Jennifer Lees-Marshment |
Publisher | : Routledge |
Total Pages | : 331 |
Release | : 2014-08-28 |
Genre | : Political Science |
ISBN | : 1136212191 |
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Author | : Louise I. Gerdes |
Publisher | : Greenhaven Publishing LLC |
Total Pages | : 113 |
Release | : 2014-05-20 |
Genre | : Young Adult Nonfiction |
ISBN | : 0737776552 |
The passage of Citizens United by the Supreme Court in 2010 sparked a renewed debate about campaign spending by large political action committees, or Super PACs. Its ruling said that it is okay for corporations and labor unions to spend as much as they want in advertising and other methods to convince people to vote for or against a candidate. This book provides a wide range of opinions on the issue. Includes primary and secondary sources from a variety of perspectives; eyewitnesses, scientific journals, government officials, and many others.
Author | : Candice J. Nelson |
Publisher | : Routledge |
Total Pages | : 463 |
Release | : 2018-09-03 |
Genre | : Political Science |
ISBN | : 0429887132 |
Following one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: Campaigns matter. With new and revised chapters throughout, Campaigns and Elections American Style provides a real education in contemporary campaign politics. In the fifth edition, academics and campaign professionals explain how Trump won the presidency, comparing his sometimes novel tactics with tried and true strategies including how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with a special focus on the 2016 presidential and congressional elections and what those elections might tell us about 2018 and 2020. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections. Highlights of the Fifth Edition Covers the 2016 elections with an eye to 2018 and 2020. Explains how Trump won the presidency, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media. Includes a new part structure and the addition of part introductions to help students contextualize the major issues and trends in campaigns and elections.
Author | : Daniel M. Shea |
Publisher | : Praeger |
Total Pages | : 260 |
Release | : 2006 |
Genre | : Political Science |
ISBN | : |
Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign, to fundraising tips, to strategic thinking and scores of winning voter contact techniques. With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more valuable than this book. Bringing to bear both academic and professional experience, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover every aspect of present-day political campaigning, from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking and specific voter contact techniques that work. These techniques include tactical use of fundraising, paid media, free media--including the Internet--and get-out-the-vote drives. Throughout the text, the authors present up-to-date analysis, peppered with examples from national, state, and local campaigns. Campaign Craft is a comprehensive guide to modern electioneering--a must read for candidates and political activists, scholars, researchers, and all those interested in knowing how to run modern, high-tech campaigns.
Author | : Michael P. McNamara |
Publisher | : |
Total Pages | : 264 |
Release | : 2012 |
Genre | : Political Science |
ISBN | : 9781432787325 |
Used in campaigns and classrooms throughout the United States, The Political Campaign Desk Reference is synonymous with planning and winning. Whether you are a candidate for office or just helping a campaign, the Political Campaign Desk Reference will make your team stronger. From planning the early stages of the campaign and asking the basic questions to mapping out the campaigns winning message and building a budget and time line, the Political Campaign Desk Reference covers it all. An entire chapter dedicated to fundraising will help every organization become better at raising money. If you have The Political Campaign Desk Reference, be glad. If your opponent has The Political Campaign Desk Reference, then get a copy for yourself.
Author | : Vic Berardelli |
Publisher | : PublishAmerica |
Total Pages | : 125 |
Release | : 2010-11-24 |
Genre | : Political Science |
ISBN | : 1456058932 |
The best candidate doesn't always win an election, but the best campaign does. Winning an election at the local level doesn't involve ideology or issues. It is won by the personality and hard work of the candidate meeting people directly and chatting with them in ways which don't convey the traditional politician. The Politics Guy Campaign Tips - How to Win a Local Election is must reading for any candidate or campaign manager for local offices like State Legislature, City Council, School Board or County Commission. This book does not discuss views or political philosophy. This book discusses the daily street-level effort to win a local election. The techniques can be used by Republicans, Democrats or independents.