Light and Color in Advertising and Merchandising
Author | : Matthew Luckiesh |
Publisher | : |
Total Pages | : 362 |
Release | : 1923 |
Genre | : Advertising |
ISBN | : |
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Author | : Matthew Luckiesh |
Publisher | : |
Total Pages | : 362 |
Release | : 1923 |
Genre | : Advertising |
ISBN | : |
Author | : George A. Agoston |
Publisher | : Springer |
Total Pages | : 303 |
Release | : 2013-06-05 |
Genre | : Science |
ISBN | : 3540347348 |
This book directly addresses a long-felt, unsatisfied need of modern color science - an appreciative and technically sound presentation of the principles and main offerings of colorimetry to artists and designers, written by one of them. With his unique blend of training and experience in engineering, with his lifelong interest and, latterly, career in art and art education, Dr. Agoston is unusually well prepared to convey the message of color science to art and design. His book fulfills the hopes I had when I first heard about him and his book. I foresee important and long-lasting impacts of this book, analogous to those of the epoch-making writings by earlier artist-scientists, such as Leonardo, Chevreul, Munsell, and Pope. Nearly all persons who have contributed to color science, recently as well as formerly, were attracted to the study of color by color in art. Use of objective or scientific methods did not result from any cold, detached attitude, but from the inherent difficulties of the problems concerning color and its use, by which they were intrigued. Modern education and experience has taught many people how to tackle difficult problems by use of scientific methods. Therefore - color science.
Author | : M. Joseph Sirgy |
Publisher | : Springer |
Total Pages | : 674 |
Release | : 2015-06-20 |
Genre | : Business & Economics |
ISBN | : 3319173235 |
This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.