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| Author | : S. Saviolo |
| Publisher | : Springer |
| Total Pages | : 156 |
| Release | : 2012-12-05 |
| Genre | : Business & Economics |
| ISBN | : 1137285931 |
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
| Author | : Ronald D. Michman |
| Publisher | : Praeger |
| Total Pages | : 0 |
| Release | : 2003-10 |
| Genre | : |
| ISBN | : 9780313361562 |
In today's competitive economic environment, knowing your customer has never been more important. Research shows that most companies do not segment their market by lifestyle. Instead, they rely solely on demographic factors to define their customers. This book helps marketers understand how to reach customers from children to tweens and singles to seniors. It demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy. Yet another consumer group evaluated here is the emerging affluent market. This book is a prerequisite to relationship marketing. It tells the reader how to reach carefully defined and described market segments. Because buyers' behaviors are so important to lifestyle market segmentation strategies, this book demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.
| Author | : Ronald D. Michman |
| Publisher | : Praeger |
| Total Pages | : 0 |
| Release | : 2003-10-30 |
| Genre | : Business & Economics |
| ISBN | : 1567206409 |
Annotation This book helps marketers understand how to reach customers from children to tweens and singles to seniors.
| Author | : David Chaney |
| Publisher | : Routledge |
| Total Pages | : 207 |
| Release | : 2012-12-06 |
| Genre | : Social Science |
| ISBN | : 1134817355 |
In the modern world our lifestyle helps to define our attitudes and values as well as show our wealth and social position. This clearly written introduction to the concept of lifestyle offers a concise guide to how the term is used in sociological accounts to refer to this modern social form. Lifestyles explores * how we should classify lifestyles * why they have become more important * what precisely constitutes a lifestyle. By reviewing a wide range of published material, introducing central themes in the sociology of modern life, examining distinctive styles in social theory and offering its own original contribution to current debates, Lifestyles provides students with a much needed overview of this often misused term.
| Author | : S. Saviolo |
| Publisher | : Springer |
| Total Pages | : 104 |
| Release | : 2012-12-05 |
| Genre | : Business & Economics |
| ISBN | : 1137285931 |
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
| Author | : Kenneth E. Clow |
| Publisher | : SAGE Publications |
| Total Pages | : 719 |
| Release | : 2009-10-22 |
| Genre | : Business & Economics |
| ISBN | : 1483342956 |
This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM — all areas of work that students will encounter in their future marketing careers. Unique to this text is its customer orientation, reflected in its content, but also in the way that the authors organize the material through the sequence of customer acquisition, interactions, and retention. Each chapter includes topical mini-cases such as the launch of the iPhone, e-Harmony.com, and Southwest Airlines. In addition, there are eight full cases in the back of the book, together with a helpful student guide to analyzing a case.
| Author | : Epure, Manuela |
| Publisher | : IGI Global |
| Total Pages | : 359 |
| Release | : 2018-09-28 |
| Genre | : Business & Economics |
| ISBN | : 1522557792 |
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
| Author | : lisahunter |
| Publisher | : Routledge |
| Total Pages | : 205 |
| Release | : 2018-04-27 |
| Genre | : Social Science |
| ISBN | : 1351781383 |
Sex, gender and sexuality have played an important role in shaping the culture of surfing and are central themes in the study of sport and movement cultures. Rooted in a rich precolonial history, surfing has undergone a modern transformation shaped by visual culture, commodification, sportization, mediatization and globalization, arguably all linked to sex, gender and sexuality. Using the physical culture of surfing as its focus, this international collection discusses the complex relationships between surfing, sex/es, gender/s and sexuality/ies. This book crosses new theoretical, empirical and methodological boundaries by exploring themes and issues such as indigenous histories, exploitation, the marginalized, race, ethnicity, disability, counter cultures, transgressions and queering. Offering original insights into surfing’s symbolism, postcolonialism, patriocolonial whiteness and heteronormativity, its chapters are connected by a collective aspiration to document sex/es, gender/s and sexuality/ies as they are shaped by surfing and, importantly, as they re-shape the many, possibly previously unknown, worlds of surfing. Surfing, Sex, Genders and Sexualities is fascinating reading for anybody with an interest in the sociology of sport or gender and sexuality studies.
| Author | : Daniel W. Baack |
| Publisher | : SAGE Publications |
| Total Pages | : 737 |
| Release | : 2012-02-09 |
| Genre | : Business & Economics |
| ISBN | : 1544350163 |
International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. Daniel W. Baack, Eric Harris, and Donald Baack identify five key factors that impact any international marketing venture—culture, language, political/legal systems, economic systems, and technological/operational differences—and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.
| Author | : Grace Rechner |
| Publisher | : Grace Rechner |
| Total Pages | : 404 |
| Release | : 2023-08-01 |
| Genre | : Business & Economics |
| ISBN | : 0645876860 |
In a world driven by consumer choices, understanding why customers buy is the key to success for businesses in every industry. Grace Rechner's groundbreaking book, "Why Customers Buy," delves into the intricate world of consumer psychology, uncovering the underlying motivations and decision-making processes that drive purchasing behavior. Drawing from extensive research and real-world examples, Rechner explores the fascinating interplay between emotions, cognitive biases, and social influences that shape our buying decisions. She reveals the core psychological principles that drive customer behavior, providing invaluable insights and practical strategies for businesses to enhance their marketing efforts and boost sales. "Why Customers Buy" takes readers on a journey through the customer's mind, unraveling the complexities of consumer behavior and offering a fresh perspective on what truly drives purchase decisions. From the initial stages of need recognition to the final purchase, Rechner uncovers the hidden factors that influence customer choices, such as the impact of social proof, the allure of scarcity, and the power of storytelling. With an emphasis on practicality, Rechner equips businesses with actionable techniques to leverage consumer psychology in their marketing and sales strategies. Readers will learn how to craft compelling messaging that resonates with customers' emotional needs, build trust through authenticity, and optimize the customer experience to create long-lasting loyalty. Throughout the book, Rechner presents thought-provoking case studies, expert interviews, and hands-on exercises, allowing readers to apply the principles and strategies discussed to their own businesses. Whether you're a marketing professional, business owner, or aspiring entrepreneur, "Why Customers Buy" provides a comprehensive toolkit to unlock the mysteries of customer behavior and transform your approach to sales and marketing. By embracing the psychological factors that influence customer decisions, businesses can gain a competitive edge, create impactful connections with their target audience, and ultimately drive growth and success in today's dynamic marketplace. "Why Customers Buy" is an indispensable guide for anyone seeking to unravel the enigma of consumer behavior and harness its power to drive business success.
