The Power of Licensing

The Power of Licensing
Author: Michael Stone
Publisher:
Total Pages: 374
Release: 2018-10-07
Genre: Law
ISBN: 9781641051644

As CEO of Beanstalk, a leading, New York City-based global brand licensing agency and part of the Omnicom Group (NYSE: OMC), author Michael Stone has worked with companies as diverse as HGTV, the Ford Motor Company, the Coca-Cola Company and AT&T to create highly ambitious and successful strategic licensing and brand extension programs for Beanstalk's clients. At an increasing pace over the past decade, all types of organizations with strong brands have been clamoring for information and expertise about how to make a licensing-branding strategy work that is aligned with and supports their corporate goals and objectives. This book takes a look at exciting, new and emerging ways licensing can be used to achieve specific brand objectives, illustrated by stories of how some iconic brands have done it well.

Content Licensing

Content Licensing
Author: Michael Upshall
Publisher: Elsevier
Total Pages: 259
Release: 2014-01-23
Genre: Language Arts & Disciplines
ISBN: 1780632142

Content Licensing is a wide-ranging and comprehensive guide to providing content for dissemination electronically. It outlines a step-by-step introduction to the why, how, and frequently asked questions of digital content and how to license it. In addition, it examines the context in which licensing takes place. What makes the book unique is that it examines licensing from a range of perspectives. - Practical tips for cost-effective licensing - Guidance on how to ensure the most effective use is made of electronic resources - Invaluable for publishers, libraries and distributors

Special Libraries

Special Libraries
Author:
Publisher:
Total Pages: 486
Release: 1922
Genre: Bibliography
ISBN:

Also includes 1st-5th SLA triennial salary surveys.

Profit From Your Idea

Profit From Your Idea
Author: Richard Stim
Publisher: Nolo
Total Pages: 457
Release: 2020-08-19
Genre: Business & Economics
ISBN: 1413327923

All you need to protect and profit from your invention You’ve got a great idea and you’re ready to strike it rich. Now, you need to find a company or partner you can trust, hash out a fair licensing deal, and get your idea to the marketplace. Profit From Your Idea will help you negotiate and draft a licensing agreement that protects your interests and maximizes your chances of earning a profit. With this all-in-one guide you’ll understand how to: navigate the licensing landscape protect your intellectual property rights sort out ownership rights work with licensing agents protect confidential information find and solicit potential licensees license overseas reveal your invention safely, and negotiate and update an agreement. The 10th edition is completely updated with the latest developments in licensing law and patent filing rules, and covers industry-standard Fair, Reasonable, and Nondiscriminatory (FRAND) licensing terms. With Downloadable Forms: download forms including license agreements, assignments, joint ownership agreements, and many more (details inside).

TV Licensing and Renewal Act of 1981

TV Licensing and Renewal Act of 1981
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications
Publisher:
Total Pages: 132
Release: 1981
Genre: Television
ISBN:

Source Licensing

Source Licensing
Author: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Patents, Copyrights, and Trademarks
Publisher:
Total Pages: 660
Release: 1987
Genre: Copyright
ISBN:

The Cupcake Club

The Cupcake Club
Author: Sheryl Berk
Publisher: Sourcebooks, Inc.
Total Pages: 149
Release: 2012-04-01
Genre: Juvenile Fiction
ISBN: 140226450X

A delightful, delicious middle grade debut by New York Times bestselling author Sheryl Berk and her cupcake-obsessed daughter, Carrie. Cupcake Club is the first book in the Peace, Love and Cupcakes series. This is The Babysitter's Club for a generation raised on Cake Boss and Ace of Cakes and is slated to be a sweet success! Meet Kylie Carson. She's a fourth grader with a big problem. How will she make friends at her new school? Should she tell her classmates she loves monster movies? Forget it. Play the part of a turnip in the school play? Disaster! Then Kylie comes up with a delicious idea: What if she starts a cupcake club? Soon Kylie's club is spinning out tasty treats with the help of her fellow bakers and new friends. But when Meredith tries to sabotage the girls' big cupcake party, will it be the end of the Cupcake Club? Includes recipes and tips to try at home! "Kids and cupcakes are the perfect recipe!"—Sophie and Katerine, stars of TLC's DC Cupcakes Cupcake Club is the perfect... cupcake book for kids who love to bake, with bonus recipes included! mother daughter book club pick preteen gift for girls book for middle school girls who are reluctant readers