What's Black about It?

What's Black about It?
Author: Pepper Miller
Publisher: Paramount Market Publishing
Total Pages: 152
Release: 2005
Genre: Business & Economics
ISBN: 9780972529099

At last--in-depth, qualitative insights paint an eye-opening picture of Black culture and the Black lifestyle and how to connect your products and services with Black consumers.What's Black About It? presents historical, psychological, and cultural influences that delve far deeper into the Black experience than the demographics that are at the heart of other ethnic marketing books and market research reports. Now you will be able to break through stereotypes to better understand and relate to African-American consumers.Other ethnic marketing books may include a general chapter or two on Black consumers. What's Black About It? focuses on African-American consumers and engages you with bold graphics, pop-culture sidebars, insights from focus groups, and examples from current advertising and marketing campaigns.

No Freedom Shrieker

No Freedom Shrieker
Author: Charles Freeman Biddlecom
Publisher: Paramount Books
Total Pages: 275
Release: 2011
Genre: History
ISBN: 9780983043676

Among the piles of obsolete farm and household implements, haystacks, dust, and debris abandoned in her historic barn, Katie Aldridge discovered a box containing the Civil War letters of Charles Freeman Biddlecom. Painstakingly transcribing and lightly editing more than 100 letters written by the soldier to his wife during his service, Ms. Aldridge resurrected the voice of the Civil War combat soldier. The tone and character of "Charlie's" detailed accounts of the war compelled Ms. Aldridge to find out more.From letters written throughout Grant's Overland Campaign and the Richmond-Petersburg Campaign, the reader gains an insider's view of the war: fear, hunger, sickness, longing, and concern for those left behind as well as detailed insights about the political climate. Writing from the perspective shaped in an Upstate New York community closely linked to the abolitionist cause, woman's suffrage, and the Quaker philosophy, the reader will learn how Charlie's background shaped his actions and view of the war.

Why Are All the Black Kids Sitting Together in the Cafeteria?

Why Are All the Black Kids Sitting Together in the Cafeteria?
Author: Beverly Daniel Tatum
Publisher: Basic Books
Total Pages: 476
Release: 2017-09-05
Genre: Social Science
ISBN: 1541616588

The classic, New York Times-bestselling book on the psychology of racism that shows us how to talk about race in America. Walk into any racially mixed high school and you will see Black, White, and Latino youth clustered in their own groups. Is this self-segregation a problem to address or a coping strategy? How can we get past our reluctance to discuss racial issues? Beverly Daniel Tatum, a renowned authority on the psychology of racism, argues that straight talk about our racial identities is essential if we are serious about communicating across racial and ethnic divides and pursuing antiracism. These topics have only become more urgent as the national conversation about race is increasingly acrimonious. This fully revised edition is essential reading for anyone seeking to understand dynamics of race and racial inequality in America.

Black Still Matters in Marketing

Black Still Matters in Marketing
Author: Pepper Miller
Publisher:
Total Pages: 0
Release: 2012
Genre: African American consumers
ISBN: 9780981986951

"Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. Drawing on her wealth of experience and on-going research and consulting on the African-American market, Pepper will share with readers her thoughtful insights on this influential segment."--Abebooks.com viewed June 29, 2022

Advertising to Baby Boomers

Advertising to Baby Boomers
Author: Chuck Nyren
Publisher: Paramount Market Publishing
Total Pages: 160
Release: 2005
Genre: Business & Economics
ISBN: 9780976697312

Using familiar examples, Nyren advises how to change prescription drug advertising, discusses planned retirement communities and the ways that they can be made more appealing to maturing consumers, and more importantly, offers valuable advice on the advertising of general consumer goods and services. Exploding the myth that Baby Boomers just want to retreat to their younger years, Nyren explains that Boomers are not hung up on age. "Who actually thinks about his or her age all the time, or even very often?" he asks. "Contrary to social commentators, the media, and certainly advertising agencies, most of the time we are who we are: people in our middle age, and not much different but a little different than other generations were in their middle ages. We're not jumping in mosh pits while juggling cans of soda, trying to be eighteen again.

How to Be Black

How to Be Black
Author: Baratunde Thurston
Publisher: Harper Collins
Total Pages: 279
Release: 2012-01-31
Genre: Humor
ISBN: 0062098047

The comedian chronicles his coming of age while analyzing politics & culture in this New York Times–bestselling memoir and satirical guide. If You Don't Buy This Book, You’re a Racist. Have you ever been called “too black” or “not black enough?” Have you ever befriended or worked with a black person? Have you ever heard of black people? If you answered yes to any of these questions, this book is for you. Raised by a pro-black, Pan-Afrikan single mother during the crack years of 1980s Washington, DC, and educated at Sidwell Friends School and Harvard University, Baratunde Thurston has over thirty years’ experience being black. Now, through stories of his politically inspired Nigerian name, the heroics of his hippie mother, the murder of his drug-abusing father, and other revelatory black details, he shares with readers of all colors his wisdom and expertise in how to be black. Beyond memoir, this guidebook offers practical advice on everything from “How to Be The Black Friend” to “How to Be The (Next) Black President” to “How to Celebrate Black History Month.” To provide additional perspective, Baratunde assembled an award-winning Black Panel—three black women, three black men, and one white man (Christian Lander of Stuff White People Like)—and asked them such revealing questions as “When Did You First Realize You Were Black?” and “How Black Are You?” as well as “Can You Swim?” The result is a humorous, intelligent, and audacious guide that challenges and satirizes the so-called experts, purists, and racists who purport to speak for all black people. With honest storytelling and biting wit, Baratunde plots a path not just to blackness, but one open to anyone interested in simply “how to be.” Praise for How to Be Black “Part autobiography, part stand-up routine, part contemporary political analysis, and astute all over. . . . Reading this book made me both laugh and weep with poignant recognition. . . . A hysterical, irreverent exploration of one of America’s most painful and enduring issues.” —Melissa Harris-Perry “Struggling to figure out how to be black in the 21st century? Baratunde Thurston has the perfect guide for you.” —The Root

The Idea of You

The Idea of You
Author: Robinne Lee
Publisher: St. Martin's Griffin
Total Pages: 320
Release: 2017-06-13
Genre: Fiction
ISBN: 125012591X

Now an original movie on Prime Video starring Anne Hathaway and Nicholas Galitzine! When Solène Marchand, the thirty-nine-year-old owner of a prestigious art gallery in Los Angeles, takes her daughter, Isabelle, to meet her favorite boy band, she does so reluctantly and at her ex-husband’s request. The last thing she expects is to make a connection with one of the members of the world-famous August Moon. But Hayes Campbell is clever, winning, confident, and posh, and the attraction is immediate. That he is all of twenty years old further complicates things. What begins as a series of clandestine trysts quickly evolves into a passionate relationship. It is a journey that spans continents as Solène and Hayes navigate each other’s disparate worlds: from stadium tours to international art fairs to secluded hideaways in Paris and Miami. And for Solène, it is as much a reclaiming of self, as it is a rediscovery of happiness and love. When their romance becomes a viral sensation, and both she and her daughter become the target of rabid fans and an insatiable media, Solène must face how her new status has impacted not only her life, but the lives of those closest to her.

Bellman & Black

Bellman & Black
Author: Diane Setterfield
Publisher: Simon and Schuster
Total Pages: 336
Release: 2013-11-05
Genre: Fiction
ISBN: 147671195X

Killing a bird with his slingshot as a boy, William Bellman grows up a wealthy family man unaware of how his act of childhood cruelty will have terrible consequences until a wrenching tragedy compels him to enter into a macabre bargain with a stranger in black.

How Long 'til Black Future Month?

How Long 'til Black Future Month?
Author: N. K. Jemisin
Publisher: Orbit
Total Pages: 388
Release: 2018-11-27
Genre: Fiction
ISBN: 0316491357

Three-time Hugo Award winner and NYT bestselling author N. K. Jemisin challenges and delights readers with thought-provoking narratives of destruction, rebirth, and redemption that sharply examine modern society in her first collection of short fiction, which includes never-before-seen stories. "Marvelous and wide-ranging." -- Los Angeles Times"Gorgeous" -- NPR Books"Breathtakingly imaginative and narratively bold." -- Entertainment Weekly Spirits haunt the flooded streets of New Orleans in the aftermath of Hurricane Katrina. In a parallel universe, a utopian society watches our world, trying to learn from our mistakes. A black mother in the Jim Crow South must save her daughter from a fey offering impossible promises. And in the Hugo award-nominated short story "The City Born Great," a young street kid fights to give birth to an old metropolis's soul.

Let Me Explain You

Let Me Explain You
Author: Annie Liontas
Publisher: Simon and Schuster
Total Pages: 368
Release: 2015-07-14
Genre: Fiction
ISBN: 147678910X

An unforgettable novel about a Greek American family and its enigmatic patriarch from a significant new voice in contemporary literature. “Hilarious yet rich…This debut by Annie Liontas will touch you” (The New York Times). Stavros Stavros Mavrakis, Greek immigrant and proud owner of the Gala Diner, believes he has just ten days to live. As he prepares for his final hours, he sends a scathing email to his ex-wife and three grown daughters, outlining his wishes for how they each might better live their lives. With varying degrees of laughter and scorn, his family and friends dismiss his behavior as nothing more than a plea for attention, but when Stavros disappears, those closest to him are forced to confront the possibility of his death. A vibrant tour de force that races to a surprising conclusion, Let Me Explain You is told from multiple perspectives: Stavros Stavros, brimming with pride and cursing in broken English; his eldest daughter Stavroula, a talented chef in love with her boss’s daughter; her sister, the wounded but resilient Litza; and many other voices who compose a veritable Greek chorus. Funny yet deeply moving, this “pitch perfect” (San Francisco Chronicle) novel delivers a thoughtful meditation on the power of storytelling. In Let Me Explain You, Annie Liontas explores our origins and family myths, the relationship between fathers and daughters, the complex bond of sisterhood, hunger and what feeds us, but “the novel’s true heart is one filled with love and forgiveness” (Minneapolis Star-Tribune).