Brands That Rock

Brands That Rock
Author: Roger Blackwell
Publisher: John Wiley & Sons
Total Pages: 264
Release: 2003-10-09
Genre: Business & Economics
ISBN: 9780471455172

Die Musikbranche verfügt über die einzigartige Fähigkeit, eine geradezu fanatische Treue bei ihren Anhängern zu erzeugen. Von den Rolling Stones, über Elton John und Madonna bis hin zu U2 - die "Altrocker" wissen ganz genau, wie sie ihre Fans glücklich machen, so dass diese ihr Geld in neue Platten und Konzertkarten etc. investieren. "Brands that Rock" entstand in Zusammenarbeit mit der Rock and Roll Hall of Fame, die zahlreiche Geschichten und auch Geheimnisse der Branchengrößen preisgibt. Das Buch vermittelt einen einzigartigen Einblick, wie man Markenbewusstsein, Kundentreue und Gewinne vergrößern kann, indem man sich der Strategien der international erfolgreichsten Marken bedient. Die Autoren beschreiben einen 13-Stufen Marketingplan für die Entwicklung einer tiefen Beziehung zum Kunden. Das Hauptziel besteht darin, Kunden in treue Anhänger zu verwandeln, in Leute, die bereit sind, Zeit, Aufmerksamkeit, Energie, Gefühle und Geld in den Aufbau und die Aufrechterhaltung ihrer Beziehung zu einer Marke zu investieren. Mit einer Fülle von Anekdoten, Interviews mit Brancheninsidern und Beispielen zu Unternehmen, die diese Strategie äußerst erfolgreich angewandt haben, darunter die NFL, JetBlue, WalMart und Victoria's Secret. "Brands that Rock": Hier erfahren Sie, wie Sie Markenikonen erschaffen und Anhänger begeistern, und zwar immer aufs Neue. Eine ebenso aufschlussreiche wie unterhaltsame Lektüre, die sich insbesondere an Manager richtet, die mit Klassischem Rock groß geworden sind. Geschrieben von einem Bestseller-Autorenteam.

Johnny B. Bad

Johnny B. Bad
Author: Stephanie Bennett
Publisher: Vireo Book, A
Total Pages: 312
Release: 2019-03-19
Genre: Music
ISBN: 9781947856905

Thirty years ago, Chuck Berry starred in the seminal music documentaryChuck Berry: Hail! Hail! Rock 'N' Roll, which profiled the legend during a star-studded concert celebrating his sixtieth birthday. Now, on the heels of Berry's death, comes the complete story behind one of America's most enduring and embattled icons. Compiled as an oral history by the film's producer, Stephanie Bennett,Johnny B. Bad combines interviews from the film's participants, including its music director-- Keith Richards. These unique interviews and accounts paint a vivid and multifaceted picture of the artist. Berry was at once a witty, articulate genius, now widely considered the godfather of rock and roll; a shrewd businessman, who had no trouble endlessly renegotiating contracts and refusing to perform until additional cash was gathered up; and also a convicted criminal, who in addition to serving time inprison for transporting a minor across state lines for "immoral purposes" had also been accused of sexual assault and sued in civil court for installing cameras in the restroom of the Southern Air, a restaurant he owned in Wentzville, Missouri.

Black Diamond Queens

Black Diamond Queens
Author: Maureen Mahon
Publisher: Duke University Press
Total Pages: 237
Release: 2020-10-09
Genre: Music
ISBN: 1478012773

African American women have played a pivotal part in rock and roll—from laying its foundations and singing chart-topping hits to influencing some of the genre's most iconic acts. Despite this, black women's importance to the music's history has been diminished by narratives of rock as a mostly white male enterprise. In Black Diamond Queens, Maureen Mahon draws on recordings, press coverage, archival materials, and interviews to document the history of African American women in rock and roll between the 1950s and the 1980s. Mahon details the musical contributions and cultural impact of Big Mama Thornton, LaVern Baker, Betty Davis, Tina Turner, Merry Clayton, Labelle, the Shirelles, and others, demonstrating how dominant views of gender, race, sexuality, and genre affected their careers. By uncovering this hidden history of black women in rock and roll, Mahon reveals a powerful sonic legacy that continues to reverberate into the twenty-first century.

Roll That Rock

Roll That Rock
Author: Dr Clayton J. Stitzel
Publisher: Lancaster Spinal Health Center LLC
Total Pages: 116
Release: 2018-10-12
Genre: Business & Economics
ISBN: 9781732413054

You're in charge. The task is huge. The responsibilities are weighty. And neither you, nor your team are ready to roll your metaphorical "rock" of a project across the finish line. What do you do? If you're in corporate America, you call for more help. But if you work for a nonprofit, a church, a community organization, a social services agency, or any other enterprise which will require a whole team effort and resources are limited, you'll need something else. Something more valuable. Wisdom. That's what this book is about. It's a fable about an ordinary guy, Lee the Leader, who struggles to lead Behind the Scenes Bob, Gloria the Glory Hound, Matt the Martyr, Missy Misguider, Scott the Squatter, Negative Nancy, and other all-too-familiar characters to roll a rock to its destination. And then how he gains the wisdom to turn them into a functioning, effective, successful team. An accompany commentary provides guidance and recommendations for further wisdom to help you become a rock-rolling leader as well. Find additional training and resources at: RollThatRockBook.com --- Facebook.com/RollThatRockBook

A Listen To Rock 'N' Roll

A Listen To Rock 'N' Roll
Author: Tom Greve
Publisher: Carson-Dellosa Publishing
Total Pages: 24
Release: 2018-11-30
Genre: Juvenile Nonfiction
ISBN: 1643698095

Which Style Of Music Changed American Youth Forever? Rock N Roll! Supports Emphasis On Increasing Steam (Science, Technology, Engineering, Art, And Math) Content.

Radical Inclusion

Radical Inclusion
Author: Martin Dempsey
Publisher: Tom Rath
Total Pages: 197
Release: 2018-03-06
Genre: Business & Economics
ISBN: 1939714125

A WALL STREET JOURNAL BEST-SELLING BOOK NAMED BY THE WASHINGTON POST AS ONE OF THE 11 LEADERSHIP BOOKS TO READ IN 2018 Radical Inclusion: What the Post-9/11 World Should Have Taught Us About Leadership examines today’s leadership landscape and describes the change it demands of leaders. Dempsey and Brafman persuasively explain that today’s leaders are in competition for the trust and confidence of those they lead more than ever before. They assert that the nature of power is changing and should not be measured by degree of control alone. They offer principles for adaptation and bring them to life with examples from business, academia, government, and the military. In building their argument, Dempsey and Brafman introduce several concepts that illuminate both the vulnerability and the opportunity in leading today: Radical Inclusion. Fear of losing control in our fast-paced, complex, highly scrutinized environment is pushing us toward exclusion―exactly the wrong direction. Leaders should instead develop an instinct for inclusion. The word “radical” emphasizes the urgency of doing so. The Era of the Digital Echo. The speed and accessibility of information create “digital echoes” that make facts vulnerable, eroding the trust between leader and follower. Relinquishing Control to Preserve Power. Power and control once went hand in hand, but no longer. In today’s environment, control is seductive but unlikely to produce optimum, affordable, sustainable solutions. Leaders must relinquish and share control to build and preserve power. The principles discussed in Radical Inclusion are memorable and the book is full of engaging stories. From a young vegan’s confrontation with opponents in Berkeley to a young lieutenant’s surprising visitor during the Cold War, from a reflection on the significance of Burning Man to a discussion of challenges faced in the Situation Room, Radical Inclusion will provide you with leadership tools to address real leadership challenges.

HBR Guide to Coaching Employees (HBR Guide Series)

HBR Guide to Coaching Employees (HBR Guide Series)
Author: Harvard Business Review
Publisher: Harvard Business Review Press
Total Pages: 193
Release: 2014-11-18
Genre: Business & Economics
ISBN: 1625275382

Help your employees help themselves. As a manager in today’s business world, you can’t just tell your direct reports what to do: You need to help them make their own decisions, enable them to solve tough problems, and actively develop their skills on the job. Whether you have a star on your team who’s eager to advance, an underperformer who’s dragging the group down, or a steady contributor who feels bored and neglected, you need to coach them: Help shape their goals—and support their efforts to achieve them. In the HBR Guide to Coaching Employees you’ll learn how to: Create realistic but inspiring plans for growth Ask the right questions to engage your employees in the development process Give them room to grapple with problems and discover solutions Allow them to make the most of their expertise while compelling them to stretch and grow Give them feedback they’ll actually apply Balance coaching with the rest of your workload Arm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

One Piece of Paper

One Piece of Paper
Author: Mike Figliuolo
Publisher: John Wiley & Sons
Total Pages: 261
Release: 2011-09-09
Genre: Business & Economics
ISBN: 1118123379

A robust, authentic model for creating and clearly articulating a personal leadership philosophy Based on leadership expert Mike Figliuolo's popular "Leadership Maxims" training course, One Piece of Paper teaches decisive, effective leadership by taking a holistic approach to defining one's personal leadership philosophy. Through a series of simple questions, readers will create a living document that communicates their values, passions, goals and standards to others, maximizing their leadership potential. Outlines a clear approach for identifying a concise and meaningful set of personal leadership maxims by which leaders can live their lives Explains and applies four basic aspects of leadership: leading yourself, leading the thinking, leading your people, and leading a balanced life Generates a foundational document that serves as a touchstone for leaders and their teams Simple, applicable, and without pretense, One Piece of Paper provides a model for real leadership in the real world.

It's Your Ship

It's Your Ship
Author: Captain D. Michael Abrashoff
Publisher: Grand Central Publishing
Total Pages: 155
Release: 2007-10-15
Genre: Business & Economics
ISBN: 0446535532

The legendary New York Times bestselling tale of top-down change for anyone trying to navigate today's uncertain business seas. When Captain Abrashoff took over as commander of USS Benfold, it was like a business that had all the latest technology but only some of the productivity. Knowing that responsibility for improving performance rested with him, he realized he had to improve his own leadership skills before he could improve his ship. Within months, he created a crew of confident and inspired problem-solvers eager to take the initiative and responsibility for their actions. The slogan on board became "It's your ship," and Benfold was soon recognized far and wide as a model of naval efficiency. How did Abrashoff do it? Against the backdrop of today's United States Navy, Abrashoff shares his secrets of successful management including: See the ship through the eyes of the crew: By soliciting a sailor's suggestions, Abrashoff drastically reduced tedious chores that provided little additional value. Communicate, communicate, communicate: The more Abrashoff communicated the plan, the better the crew's performance. His crew eventually started calling him "Megaphone Mike," since they heard from him so often. Create discipline by focusing on purpose: Discipline skyrocketed when Abrashoff's crew believed that what they were doing was important. Listen aggressively: After learning that many sailors wanted to use the GI Bill, Abrashoff brought a test official aboard the ship-and held the SATs forty miles off the Iraqi coast. From achieving amazing cost savings to winning the highest gunnery score in the Pacific Fleet, Captain Abrashoff's extraordinary campaign sent shock waves through the U.S. Navy. It can help you change the course of your ship, no matter where your business battles are fought.

Renegades

Renegades
Author: Barack Obama
Publisher: Crown
Total Pages: 320
Release: 2021-10-26
Genre: Social Science
ISBN: 0593236327

NEW YORK TIMES BESTSELLER • Two longtime friends share an intimate and urgent conversation about life, music, and their enduring love of America, with all its challenges and contradictions, in this stunningly produced expansion of their groundbreaking Higher Ground podcast, featuring more than 350 photographs, exclusive bonus content, and never-before-seen archival material. Renegades: Born in the USA is a candid, revealing, and entertaining dialogue between President Barack Obama and legendary musician Bruce Springsteen that explores everything from their origin stories and career-defining moments to our country’s polarized politics and the growing distance between the American Dream and the American reality. Filled with full-color photographs and rare archival material, it is a compelling and beautifully illustrated portrait of two outsiders—one Black and one white—looking for a way to connect their unconventional searches for meaning, identity, and community with the American story itself. It includes: • Original introductions by President Obama and Bruce Springsteen • Exclusive new material from the Renegades podcast recording sessions • Obama’s never-before-seen annotated speeches, including his “Remarks at the 50th Anniversary of the Selma to Montgomery Marches” • Springsteen’s handwritten lyrics for songs spanning his 50-year-long career • Rare and exclusive photographs from the authors’ personal archives • Historical photographs and documents that provide rich visual context for their conversation In a recording studio stocked with dozens of guitars, and on at least one Corvette ride, Obama and Springsteen discuss marriage and fatherhood, race and masculinity, the lure of the open road and the call back to home. They also compare notes on their favorite protest songs, the most inspiring American heroes of all time, and more. Along the way, they reveal their passion for—and the occasional toll of—telling a bigger, truer story about America throughout their careers, and explore how our fractured country might begin to find its way back toward unity and global leadership.