Lateral Marketing Thoughts
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| Author | : Philip Kotler |
| Publisher | : John Wiley & Sons |
| Total Pages | : 232 |
| Release | : 2003-09-08 |
| Genre | : Business & Economics |
| ISBN | : 9780471455165 |
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestlé, Credit Suisse, and other top corporations.
| Author | : Paul Sloane |
| Publisher | : Sterling Publishing Company, Inc. |
| Total Pages | : 100 |
| Release | : 1996 |
| Genre | : Games & Activities |
| ISBN | : 9780806942520 |
Learn to "think laterally" and you'll solve pesky puzzles. These 110 puzzles start out fairly easy and the clues get more and more tantalizingly hard to figure out. They come in five sections: Dangerous and Deadly, Easy and Elementary, Interesting and Intriguing, Chastening and Challenging, and Fascinating and Fiendish. Just when you're on a roll, here comes a "Wally Test," a series of rapid-fire questions to make sure you're paying attention. 96 pages, 25 b/w illus., 5 3/8 x 8 1/4.
| Author | : Paul Sloane |
| Publisher | : Sterling |
| Total Pages | : 98 |
| Release | : 1995 |
| Genre | : Games & Activities |
| ISBN | : 9780806913742 |
Develop lateral thinking skills and improve brain power. The goal is to find a logical explanation for what appears to be an illogical situation. Do the puzzles with a friend, taking turns being puzzle setter and solver. By asking yes-or-no questions the solver attempts to find the solution within 20 minutes. One of "The Year's best puzzle books."--Games World of Puzzles. 96 pages, 5 3/8 x 8 1/4.
| Author | : Paul Sloane |
| Publisher | : Sterling Publishing Company, Inc. |
| Total Pages | : 100 |
| Release | : 2005 |
| Genre | : Games & Activities |
| ISBN | : 9781402703805 |
The latest in the hugely popular series of think-out-of-the box brainteasers, including Classic Lateral Thinking Challenges and Colorful Lateral Thinking Puzzles. Here's how you play the game and figure out these perplexing puzzles: take one of the scenarios, and with the help of a friend who looks at the answer, pose a series of yes and no questions until, by a process of elimination and deduction, you arrive at the solution. If you get stuck--and everyone does from time to time--there are additional clues to push you along. Keep trying and you will reach that glorious "aha!" moment when everything becomes crystal clear. In no time at all you'll have sharpened your wits...and become an accomplished lateral thinker.
| Author | : Saiz-Alvarez, Jose Manuel |
| Publisher | : IGI Global |
| Total Pages | : 257 |
| Release | : 2018-01-05 |
| Genre | : Business & Economics |
| ISBN | : 152254979X |
The world is rapidly changing with the arrival of a new international economic order. In this changing sphere, technology-based production processes are giving way to the so-called "Fourth Industrial Revolution", which has led to the emergence of Industry 4.0. Business Strategies and Advanced Techniques for Entrepreneurship 4.0 is a critical scholarly resource that examines trends, challenges, and methods involved in business under Industry 4.0, a smart manufacturing strategy. Featuring coverage on a broad range of topics, such as data security, innovation techniques, enterprise integration, and network interoperability, this book is geared towards entrepreneurs, organizations, and researchers seeking current information on emerging smart industry technologies.
| Author | : Dave Gray |
| Publisher | : Rosenfeld Media |
| Total Pages | : 185 |
| Release | : 2016-09-14 |
| Genre | : Business & Economics |
| ISBN | : 1933820624 |
"Why do some people succeed at change while others fail? It's the way they think! Liminal thinking is a way to create change by understanding, shaping, and reframing beliefs. What beliefs are stopping you right now? You have a choice. You can create the world you want to live in, or live in a world created by others. If you are ready to start making changes, read this book."
| Author | : Paul Sloane |
| Publisher | : Sterling Publishing Company, Inc. |
| Total Pages | : 100 |
| Release | : 2004-05 |
| Genre | : Games & Activities |
| ISBN | : 9780806993928 |
A collection of puzzles that will challenge the best puzzle solver.
| Author | : Paul Sloane |
| Publisher | : Sterling Publishing Company, Inc. |
| Total Pages | : 100 |
| Release | : 1992 |
| Genre | : Games & Activities |
| ISBN | : 9780806982274 |
Puzzles - Clues - Answers_
| Author | : Paul Sloane |
| Publisher | : Sterling Publishing Company |
| Total Pages | : 100 |
| Release | : 2007 |
| Genre | : Games & Activities |
| ISBN | : 9781402732768 |
Are you good at thinking outside the box? Do you consider yourself logical? And, most important of all, do you love a good challenge? Then this Mensa collection of devious brain-bafflers will entertain you -- and your friends and family -- for hours.
| Author | : Paul Sloane |
| Publisher | : Sterling Publishing Company, Inc. |
| Total Pages | : 100 |
| Release | : 1994 |
| Genre | : Games & Activities |
| ISBN | : 9780806905532 |
"We never grow tired of good news how come' mysteries of this kind....These story brainteasers are often solved in groups...with solvers asking yes-or-no questions of the puzzle poser (the one holding this book, perhaps). A novel feature of this volume is a Clues' section containing sample questions and answers, allowing you to play along solitaire."--Games World of Puzzles. 96 pages, 24 b/w illus., 5 3/8 x 8 1/4.
