Language on Display

Language on Display
Author: Laura Collinson
Publisher: Folens Limited
Total Pages: 76
Release: 2003
Genre: Education
ISBN: 9780947882372

Ideas for activities covering the teaching of spelling, grammar, punctuation, comprehension, and composition. Also includes suggestions for using art to teach and display these topics.

Language on Display

Language on Display
Author: Ingunn Lunde
Publisher: Edinburgh University Press
Total Pages: 232
Release: 2017-11-22
Genre: Social Science
ISBN: 1474421571

Examines the effects of colonialism and independence on modern Arab autobiography written in Arabic, English and French.

Museums of Language and the Display of Intangible Cultural Heritage

Museums of Language and the Display of Intangible Cultural Heritage
Author: Margaret J.-M. Sönmez
Publisher: Routledge
Total Pages: 229
Release: 2019-12-09
Genre: Art
ISBN: 0429958420

Museums of Language and the Display of Intangible Cultural Heritage presents essays by practitioners based in language museums around the world. Describing their history, mission, and modes of display, contributors demonstrate the important role intangible heritage can and should play in the museum. Arguing that languages are among our most precious forms of cultural heritage, the book also demonstrates that they are at risk of neglect, and of endangerment from globalisation and linguistic imperialism. Including case studies from across Europe, North America, Africa, and Asia, this book documents the vital work being done by museums to help preserve languages and make them objects of broad public interest. Divided into three sections, contributions to the book focus on one of three types of museums: museums of individual languages, museums of language groups – both geographic and structural – and museums of writing. The volume presents practical information alongside theoretical discussions and state-of-the-art commentaries concerning the representation of languages and their cultural nature. Museums of Language and the Display of Intangible Cultural Heritage is the first volume to address the subject of language museums and, as such, should be of interest to academics, researchers, and postgraduate students in the fields of museum and cultural heritage studies, applied linguistics, anthropology, tourism, and public education.

Foreign Languages in Advertising

Foreign Languages in Advertising
Author: Jos Hornikx
Publisher: Springer Nature
Total Pages: 263
Release: 2019-12-17
Genre: Language Arts & Disciplines
ISBN: 3030316912

This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach, integrating insights from both marketing and linguistics, presenting both theoretical perspectives (e.g., Communication Accommodation Theory, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and experimental studies. The authors demonstrate that three concepts are key to understanding foreign languages in advertising: language attitudes, language-product congruence, and comprehension. The book will appeal to students and researchers in the fields of sociolinguistics, applied linguistics, psycholinguistics, marketing and advertising.

Author:
Publisher: Arihant Publications India limited
Total Pages:
Release:
Genre:
ISBN: 9325798743

Adolescent Literacies

Adolescent Literacies
Author: Kathleen A. Hinchman
Publisher: Guilford Publications
Total Pages: 528
Release: 2017-10-25
Genre: Education
ISBN: 146253452X

Showcasing cutting-edge findings on adolescent literacy teaching and learning, this unique handbook is grounded in the realities of students' daily lives. It highlights research methods and instructional approaches that capitalize on adolescents' interests, knowledge, and new literacies. Attention is given to how race, gender, language, and other dimensions of identity--along with curriculum and teaching methods--shape youths' literacy development and engagement. The volume explores innovative ways that educators are using a variety of multimodal texts, from textbooks to graphic novels and digital productions. It reviews a range of pedagogical approaches; key topics include collaborative inquiry, argumentation, close reading, and composition.ÿ

Giordano Bruno and the Geometry of Language

Giordano Bruno and the Geometry of Language
Author: Arielle Saiber
Publisher: Routledge
Total Pages: 401
Release: 2017-03-02
Genre: Literary Criticism
ISBN: 1351933671

Giordano Bruno and the Geometry of Language brings to the fore a sixteenth-century philosopher's role in early modern Europe as a bridge between science and literature, or more specifically, between the spatial paradigm of geometry and that of language. Arielle Saiber examines how, to invite what Bruno believed to be an infinite universe-its qualities and vicissitudes-into the world of language, Bruno forged a system of 'figurative' vocabularies: number, form, space, and word. This verbal and symbolic system in which geometric figures are seen to underlie rhetorical figures, is what Saiber calls 'geometric rhetoric.' Through analysis of Bruno's writings, Saiber shows how Bruno's writing necessitates a crafting of space, and is, in essence, a lexicon of spatial concepts. This study constitutes an original contribution both to scholarship on Bruno and to the fields of early modern scientific and literary studies. It also addresses the broader question of what role geometry has in the formation of any language and literature of any place and time.