La humanización de la era digital

La humanización de la era digital
Author: Jesús Briones Delgado
Publisher: LOS LIBROS DE LA CATARATA
Total Pages: 95
Release: 2020-06-04
Genre: Science
ISBN: 8413520096

Vivimos en las ruinas de los relatos emancipatorios del pasado y comenzamos a movernos entre los temores y los nuevos sueños que la transformación digital nos trae dentro de un ciclo de expansión de la desigualdad, cada vez mayor y más estructural. Ante dicho escenario, irrumpen en nuestras vidas la inteligencia artificial y el internet de las cosas, los datos, la robótica y las posibilidades del aprendizaje profundo, confluyendo todas estas tecnologías a la vez y mostrándonos, quizás, un camino de esperanza. Un marco de oportunidad que puede ser único y que, si somos inteligentes, lo podemos plantear a la medida de las necesidades de los seres humanos. En este libro evidenciamos la necesidad de la ética como el elemento básico para que así sea. Eso sí, que el uso sea ético no depende de la tecnología sino, como siempre, del uso que hagamos de ella

Publicidad contagiosa

Publicidad contagiosa
Author: Silvia Sivera
Publisher: Editorial UOC
Total Pages: 192
Release: 2016-06-30
Genre: Business & Economics
ISBN: 8491161414

El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.

Latin American Digital Poetics

Latin American Digital Poetics
Author: Scott Weintraub
Publisher: Springer Nature
Total Pages: 137
Release: 2023-10-25
Genre: Social Science
ISBN: 3031264258

Latin American Digital Poetics seeks to take the pulse of emergent poetic forms whose history is entangled with the computational and its AI dreams and achievements. This study carefully and thoroughly probes the intersection between the literary, the cultural, and the scientific-technological in order to reflect on the ways that digital technology has radically reshaped and reconfigured nearly all aspects of contemporary culture. The main idea of this book, then, is simple: by way of panoramic approaches to digital poetry as well as select case studies, we seek to account for the multi-directional exchange between poetry, technology, and culture via a (primarily) pedagogical approach.

Crea tu proyecto Tube

Crea tu proyecto Tube
Author: Roger Cusa
Publisher: Editorial Almuzara
Total Pages: 151
Release: 2011-06
Genre: Business & Economics
ISBN: 8483565498

¿Cómo consiguió un fabricante de cepillos limpialenguas al borde de la bancarrota crear un imperio presente en 114 países? ¿Cómo una pequeña tienda de vinos pasó de facturar 4 a 45 millones de dólares en pocos meses convirtiendo a su fundador en uno de los expertos más influyentes del mundo? Detrás de estas y otras historias de éxito empresarial hay un secreto: el vídeo online y su aprovechamiento como nueva y eficaz herramienta de marketing. Roger Cusa analiza todas las posibilidades del vídeo en Internet y explica, paso a paso, cómo sacarle el máximo partido. Desde cómo generar contenidos atractivos hasta cómo obtener ingresos, «Crea tu Proyecto Tube» descubre todas las claves del Internetenimiento, la nueva forma de exprimir las innumerables posibilidades que ofrece Internet a empresas y particulares. Un ameno y práctico libro para aprender a conseguir fieles seguidores, fortalecer marcas, abrir nuevas vías de negocio y convertir en estrella a cualquier aficionado. Como defiende el autor, cualquier persona o empresa puede convertirse en un fenómeno de masas partiendo de la originalidad y sabiendo utilizar la tecnología.

Theorizing Digital Divides

Theorizing Digital Divides
Author: Massimo Ragnedda
Publisher: Routledge
Total Pages: 246
Release: 2017-09-22
Genre: Social Science
ISBN: 1315455315

Although discussion of the digital divide is a relatively new phenomenon, social inequality is a deeply entrenched part of our current social world and is now reproduced in the digital sphere. Such inequalities have been described in multiple traditions of social thought and theoretical approaches. To move forward to a greater understanding of the nuanced dynamics of digital inequality, we need the theoretical lenses to interpret the meaning of what has been observed as digital inequality. This volume examines and explains the phenomenon of digital divides and digital inequalities from a theoretical perspective. Indeed, with there being a limited amount of theoretical research on the digital divide so far, Theorizing Digital Divides seeks to collect and analyse different perspectives and theoretical approaches in analysing digital inequalities, and thus propose a nuanced approach to study the digital divide. Exploring theories from diverse perspectives within the social sciences whilst presenting clear examples of how each theory is applied in digital divide research, this book will appeal to scholars and undergraduate and postgraduate students interested in sociology of inequality, digital culture, Internet studies, mass communication, social theory, sociology, and media studies.

Myth and Audiovisual Creation

Myth and Audiovisual Creation
Author: Jose Manuel Losada
Publisher: Logos Verlag Berlin GmbH
Total Pages: 226
Release: 2019-09-16
Genre: Music
ISBN: 3832549668

Our aim is to understand if myth has been directly affected by the digital revolution and to what extent it has retained its original essence or whether it has mutated to new forms. These articles tackle films and television series that devote a considerable part to the impact of transcendence in our lives. They show that myth continues to be a particularly suitable tool for the knowledge of our society and of ourselves.

When Bad Things Happen to Good People

When Bad Things Happen to Good People
Author: Harold S. Kushner
Publisher: Random House Digital, Inc.
Total Pages: 224
Release: 2001
Genre: Religion
ISBN: 0805241930

Offers an inspirational and compassionate approach to understanding the problems of life, and argues that we should continue to believe in God's fairness.

Encounters and Engagements between Economic and Cultural Geography

Encounters and Engagements between Economic and Cultural Geography
Author: Barney Warf
Publisher: Springer Science & Business Media
Total Pages: 186
Release: 2012-04-02
Genre: Science
ISBN: 9400729758

The intellectual renaissance of human geography has included a widespread engagement between its economic and cultural subdisciplines. This volume adopts a variety of conceptual and empirical perspectives on the encounters between economic and cultural geographers. It offers an introduction and 10 chapters by authors in a variety of national contexts to explicate issues such as the cultural turn in economic geography, the cultural construction of economic geographic thought, consumption, gender, everyday life, commodity chain analysis, trust, networks, the creative economy, and tourism. The volume contains empirical analyses utilizing both quantitative and qualitative approaches at spatial scales ranging from the individual to the global economy. In illustrating how human geographers can ill afford to subscribe to the analytically false dichotomy between “culture” and “the economy,” the book explicates how cultural and economic geography can be seamlessly integrated , bringing them into a creative tension to their mutual benefit.​

Microcelebrity Around the Globe

Microcelebrity Around the Globe
Author: Crystal Abidin
Publisher: Emerald Group Publishing
Total Pages: 201
Release: 2018-11-19
Genre: Social Science
ISBN: 1787567508

This anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Taking account of highly contextualized cultural settings and social histories, the chapters present scholarly interpretations of microcelebrity as it has proliferated and diverged in global social media networks.

Emotions in Contemporary TV Series

Emotions in Contemporary TV Series
Author: Alberto N. Garcφa
Publisher: Springer
Total Pages: 262
Release: 2016-04-08
Genre: Performing Arts
ISBN: 1137568852

This edited collection offers a wide range of essays showcasing current research on emotions in TV series. The chapters develop from a variety of research traditions in film, television and media studies and explores American, British, Nordic and Spanish TV series.