Comunicación corporativa: Claves y escenarios

Comunicación corporativa: Claves y escenarios
Author: Carmen Costa-Sánchez
Publisher: Editorial UOC
Total Pages: 211
Release: 2015-07-31
Genre: Business & Economics
ISBN: 8490646570

Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.

La gestión y la comunicación de crisis en el sector de alimentación y bebidas

La gestión y la comunicación de crisis en el sector de alimentación y bebidas
Author: Pilar Saura
Publisher: Universidad Pontificia Comillas
Total Pages: 502
Release: 2005-06-22
Genre: Business communication
ISBN: 9788484681625

La autora analiza la gestión de comunicación de crisis en un sector clave para la economía española como es el de alimentación y bebidas, que presenta una gran complejidad. Como punto de partida revisa los principales conceptos y modelos de comunicación de crisis. Tras la revisión de 38 tipos diferentes de crisis sufridas por las empresas y su gestión de comunicación en estas situaciones, se complementa con la aportación de un modelo preventivo para la gestión de la comunicación de crisis.

Glosario Del Banco Mundial

Glosario Del Banco Mundial
Author: World Bank
Publisher: World Bank Publications
Total Pages: 468
Release: 1996
Genre: Business & Economics
ISBN:

This edition of the World Bank has been revised and expanded by the Terminology Unit in the Languages Services Division of the World Bank in collaboration with the English, Spanish, and French Translation Sections. The Glossary is intended to assist the Bank's translators and interpreters, other Bank staff using French and Spanish in their work, and free-lance translator's and interpreters employed by the Bank. For this reason, the Glossary contains not only financial and economic terminology and terms relating to the Bank's procedures and practices, but also terms that frequently occur in Bank documents, and others for which the Bank has a preferred equivalent. Although many of these terms, relating to such fields as agriculture, education, energy, housing, law, technology, and transportation, could be found in other sources, they have been assembled here for ease of reference. A list of acronyms occurring frequently in Bank texts (the terms to which they refer being found in the Glossary) and a list of international, regional, and national organizations will be found at the end of the Glossary.

Cradle to Cradle

Cradle to Cradle
Author: William McDonough
Publisher: North Point Press
Total Pages: 207
Release: 2010-03-01
Genre: Nature
ISBN: 1429973846

A manifesto for a radically different philosophy and practice of manufacture and environmentalism "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.

World Development Report 2008

World Development Report 2008
Author: World Bank
Publisher: World Bank Publications
Total Pages: 390
Release: 2007-10-15
Genre: Business & Economics
ISBN: 0821368095

The world's demand for food is expected to double within the next 50 years, while the natural resources that sustain agriculture will become increasingly scarce, degraded, and vulnerable to the effects of climate change. In many poor countries, agriculture accounts for at least 40 percent of GDP and 80 percent of employment. At the same time, about 70 percent of the world's poor live in rural areas and most depend on agriculture for their livelihoods. 'World Development Report 2008' seeks to assess where, when, and how agriculture can be an effective instrument for economic development, especially development that favors the poor. It examines several broad questions: How has agriculture changed in developing countries in the past 20 years? What are the important new challenges and opportunities for agriculture? Which new sources of agricultural growth can be captured cost effectively in particular in poor countries with large agricultural sectors as in Africa? How can agricultural growth be made more effective for poverty reduction? How can governments facilitate the transition of large populations out of agriculture, without simply transferring the burden of rural poverty to urban areas? How can the natural resource endowment for agriculture be protected? How can agriculture's negative environmental effects be contained? This year's report marks the 30th year the World Bank has been publishing the 'World Development Report'.

Migrating to Opportunity

Migrating to Opportunity
Author: Mauro Testaverde
Publisher: World Bank Publications
Total Pages: 0
Release: 2017
Genre: Business & Economics
ISBN: 9781464811067

Acknowledgements -- Overview -- Workers in southeast Asia are on the move -- Migration in ASEAN -- The determinants of migration in ASEAN and the importance of labor mobility costs -- The impacts of migration in ASEAN -- Trade integration and labor mobility in the ASEAN economic community -- Migration policy in the ASEAN region -- Reducing migration costs in ASEAN -- List of figures

Secret Judgments of God

Secret Judgments of God
Author: Noble David Cook
Publisher: University of Oklahoma Press
Total Pages: 316
Release: 2001
Genre: History
ISBN: 9780806133775

In the wake of European expansion, disease outbreaks in the New World caused the greatest loss of life known to history. Post-contact Native American inhabitants succumbed in staggering numbers to maladies such as smallpox, measles, influenza, and typhus, against which they had no immunity. A collection of case studies by historians, geographers, and anthropologists, "Secret Judgments of God" discusses how diseases with Old World origins devastated vulnerable native populations throughout Spanish America. In their preface to the paperback edition, the editors discuss the ongoing, often heated debate about contact population history.

Urban Agriculture and Food Systems

Urban Agriculture and Food Systems
Author: Information Resources Management Association
Publisher:
Total Pages: 0
Release: 2019
Genre: BUSINESS & ECONOMICS
ISBN: 9781522580638

"This book is an authoritative resource on the latest technological developments in urban agriculture and its ability to supplement current food systems. The content within this publication represents the work of topics such as sustainable production in urban spaces, farming practices, and urban distribution methods"--Provided by publisher.

Indigenous Peoples’ food systems

Indigenous Peoples’ food systems
Author: Food and Agriculture Organization of the United Nations
Publisher: Food & Agriculture Org.
Total Pages: 420
Release: 2021-06-25
Genre: Cooking
ISBN: 9251345619

This publication provides an overview of the common and unique sustainability elements of Indigenous Peoples' food systems, in terms of natural resource management, access to the market, diet diversity, indigenous peoples’ governance systems, and links to traditional knowledge and indigenous languages. While enhancing the learning on Indigenous Peoples food systems, it will raise awareness on the need to enhance the protection of Indigenous Peoples' food systems as a source of livelihood for the 476 million indigenous inhabitants in the world, while contributing to the Zero Hunger Goal. In addition, the UN Decade of Action on Nutrition (2016-2025) and the UN Food Systems Summit call on the enhancement of sustainable food systems and on the importance of diversifying diets with nutritious foods, while broadening the existing food base and preserving biodiversity. This is a feature characteristic of Indigenous Peoples' food systems since hundreds of years, which can provide answers to the current debate on sustainable food systems and resilience.

The Sunken Billions

The Sunken Billions
Author: World Bank
Publisher: World Bank Publications
Total Pages: 130
Release: 2009-02-25
Genre: Technology & Engineering
ISBN: 0821379143

'The Sunken Billions: The Economic Justification for Fisheries Reform' shows the difference between the potential and actual net economic benefits from marine fisheries is about $50 billion per year, or some $2 trillion over the last three decades. If fish stocks were rebuilt, the current marine catch could be achieved with approximately half the current global fishing effort. This illustrates the massive overcapacity of the global fleet. The excess competition for the limited fish resources results in declining productivity, economic inefficiency, and depressed fisher incomes. The focus on the deteriorating biological health of world fisheries has tended to obscure their equally critical economic health. Achieving sustainable fisheries presents challenges not only of biology and ecology, but also of managing political and economic processes and replacing pernicious incentives with those that foster improved governance and responsible stewardship. Improved governance of marine fisheries could regain a substantial part of this annual economic loss and contribute to economic growth. Fisheries governance reform is a long-term process requiring political will and consensus vision, built through broad stakeholder dialogue. Reforms will require investment in good governance, including strengthening marine tenure systems and reducing illegal fishing and harmful subsidies. Realizing the potential economic benefits of fisheries means reducing fishing effort and capacity. To offset the associated social adjustment costs, successful reforms should provide for social safety nets and alternative economic opportunities for affected communities.