La Comunicacion En El Turismo
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| Author | : José Luis Feijoó |
| Publisher | : Ugerman Editor |
| Total Pages | : 336 |
| Release | : 2015-12-31 |
| Genre | : Business & Economics |
| ISBN | : 9879468503 |
En este libro nos focalizamos en la comunicación en el ámbito del turismo, desde las bases de la comunicación turística, donde la comunicación turística y la comunicación de marcas de destino son ámbitos profesionales y académicos que se encuentran en expansión; desde la comunicación con el equipo de trabajo donde se indaga sobre cómo se puede asegurar que el equipo de trabajo genere una experiencia memorable al cliente cada vez que hablan con ellos, los guían en un tour, o les sirven el desayuno: desde la comunicación externa, donde analizaremos cómo los cambios en el perfil del consumidor se ven reflejados en la forma de viajar; desde la comunicación turística en el ámbito público; que tiene características fundamentales que radican en el la multidimensionalidad y la transectorialidad de sus mensajes, tanto a nivel interno como a nivel externo; desde el impacto de las nuevas tecnologías, que proveen los formatos de difusión, cada vez más utilizados, para dar a conocer destinos turísticos y su capacidad de adaptación a las necesidades de entretenimiento que las demandas actuales requieren
| Author | : Miguel Túñez-López |
| Publisher | : Springer |
| Total Pages | : 507 |
| Release | : 2018-07-10 |
| Genre | : Technology & Engineering |
| ISBN | : 3319918605 |
This book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production, distribution and commercialisation. It has been edited by Professors Miguel Túñez-López (Universidade de Santiago de Compostela, Spain), Valentín-Alejandro Martínez-Fernández (Universidade da Coruña, Spain), Xosé López-García (Universidade de Santiago de Compostela, Spain), Xosé Rúas-Araújo (Universidade de Vigo, Spain) and Francisco Campos-Freire (Universidade de Santiago de Compostela, Spain). The book includes contributions from European and American experts, who offer their views on the audiovisual sector, journalism and cyberjournalism, corporate and institutional communication, and education. It particularly highlights the role of new technologies, the Internet and social media, including the ethics and legal dimensions. With 30 contributions, grouped into diverse chapters, on information preferences and uses in journalism, as well as public audiovisual policies in the European Union, related to governance, funding, accountability, innovation, quality and public service, it provides a reliable media resource and presents lines of future development.
| Author | : Claudia Elena Stoian |
| Publisher | : Cambridge Scholars Publishing |
| Total Pages | : 435 |
| Release | : 2015-11-25 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1443886629 |
The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites – institutional and commercial – from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the websites and their webpages, as well as the lexico-grammatical and visual features of their promotional messages. The theoretical framework used is Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen 1996, 2006; Halliday and Matthiessen 2004). The results are compared in relation to the types of websites and to the countries in which they were produced. These are further interpreted from a cultural perspective, showing that the findings can be accounted for by cultural variability, in particular the dimension of context (Hall 1976, 1990, 2000).
| Author | : Marianna Sigala |
| Publisher | : Springer Nature |
| Total Pages | : 503 |
| Release | : 2022-01-05 |
| Genre | : Business & Economics |
| ISBN | : 9811646716 |
This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction. Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. Professor Xander Lub, President, EuroCHRIE The book inspires educators and students. The cases provide context to students’ learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. Professor Brian King, Chair, THE-ICE Assessment Panel The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. Dr Paul Whitelaw, Academic Director, Southern Cross University This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of “real world issues”, the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.
| Author | : Brandão, Filipa |
| Publisher | : IGI Global |
| Total Pages | : 385 |
| Release | : 2020-09-25 |
| Genre | : Business & Economics |
| ISBN | : 1799856933 |
Tourism, one of the world’s leading industries, has propelled countries into recovery from economic recession. As a multi-disciplinary, multi-sectoral, holistic, and systemic industry, tourism also uniquely placed to address the concerns of the United Nations’ Sustainable Development Goals (SDGs). While the relationships between tourism, sustainability, and sustainable development are the subjects of deep study, the direct positive effects of tourism on SDGs remain underdiscussed. The Handbook of Research on the Role of Tourism in Achieving Sustainable Development Goals is a collection of innovative research that explores sustainable practices within the tourism industry. While highlighting a broad range of topics including economic growth, education, and production patterns, this book is ideally designed for engineers, entrepreneurs, policymakers, executives, advocates, researchers, academicians, and students.
| Author | : Dr Eirini Vlassi |
| Publisher | : Academic Conferences and publishing limited |
| Total Pages | : 549 |
| Release | : 2023-06-08 |
| Genre | : Business & Economics |
| ISBN | : 1914587685 |
| Author | : Nor Aida Abdul Rahman |
| Publisher | : Taylor & Francis |
| Total Pages | : 274 |
| Release | : 2023-11-22 |
| Genre | : Business & Economics |
| ISBN | : 1000929981 |
With recent technological developments, touted also as Industry 4.0, numerous articles published over the years have emphasized the need to investigate the role of technology across all sectors including the halal industry. This book provides a greater understanding of the technologies, trends, and debates associated with the halal industry from different sectors such as food, logistics, pharmaceutical, tourism, medical, cosmetic, and the retail sector. The book adds substantial discussion to the issues and trends of technology applications in the halal industry as well as the theories underpinning halal technology studies. It is in four sections: an overview of the halal industry, selected theories, technology, and recent issues. The contributors explore how technology has evolved and been applied in industry, and also look at how Industry 4.0 technologies like blockchain, Internet of Things (IoT), automation, machine learning, and augmented reality are being integrated in the halal supply chain process. Written by well- regarded scholars and international academics from Africa, Europe, Middle East, and Asia, this book provides expert contributions from research, regulatory, and industry perspectives. This book will interest upper level students, scholars, academics, and practitioners in the various discipline of tourism and travel, hospitality, food studies, marketing, pharmaceutical and medical, logistics, management, Islamic studies and information technology in the halal industry.
| Author | : António Abreu |
| Publisher | : Springer Nature |
| Total Pages | : 539 |
| Release | : |
| Genre | : |
| ISBN | : 9819997658 |
| Author | : Passarelli, Brasilina |
| Publisher | : IGI Global |
| Total Pages | : 561 |
| Release | : 2015-09-21 |
| Genre | : Technology & Engineering |
| ISBN | : 146668741X |
The way we talk, work, learn, and think has been greatly shaped by modern technology. These lifestyle changes have made digital literacy the new written literacy, where those who are not able to use computers are unable to function and perform everyday tasks. The Handbook of Research on Comparative Approaches to the Digital Age Revolution in Europe and the Americas explores the new ways that technology is shaping our society and the advances it is bringing, along with potential drawbacks, such as human jobs being replaced by computers. This expansive handbook is an essential reference source for students, academics, and professionals in the fields of communication, information technology, sociology, social policy, and education; it will also prove of interest to policymakers, funding-agencies, and digital inclusion program developers. This handbook features a broad scope of research-based articles on topics including, but not limited to, computational thinking, e-portfolios, e-citizenship, digital inclusion policies, and information literacy as a form of community empowerment.
| Author | : Asunción Blanco-Romero |
| Publisher | : Springer Nature |
| Total Pages | : 481 |
| Release | : 2023-09-30 |
| Genre | : Social Science |
| ISBN | : 3031397800 |
This book provides an overview of the progress in Spanish tourism geography, particularly after the overlay of financial, pandemic and climate crisis, by the scrutiny of the different geographical areas and variables of analysis. It shows the diversity of geographical environments and their varied relationship with tourism, from the emptied inland regions to urban heritage in historic centres to coastal resorts. The book also introduces the analysis of the most important variables when studying the implications of Spanish tourist specialization. How are the beaches with intensive tourist use managed? What socio-spatial processes do leisure-rooted migrations involve? What are the labour conditions in the Spanish tourism industry? How does saving water boost tourism growth? The book offers answers through a methodological specificity of Spanish geography, which is highly oriented towards the analysis of public policies and even the proposal of new planning and methodology formulas that go beyond diagnostic studies. The domestic perspective, or that of insiders, of these scientists residing in Spain bestows them with special codes for conducting interpretations and analyses based on their everyday proximity to a territory characterised by its intense touristification. The tourism and real estate specialisation that Spanish society, together with its territory and institutions, have forged since the beginning of “developmentalism” permeates this scientific analysis. By providing a strong conceptual and empirical portrait, this book is a great resource for students and scholars in geography of tourism, as well as for social scientists and policy makers.
