La Argumentacion Publicitaria En El Ambito Universitario
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| Author | : Puntschuh Silke |
| Publisher | : Editorial Academica Espanola |
| Total Pages | : 88 |
| Release | : 2015-03-23 |
| Genre | : |
| ISBN | : 9783659068621 |
El objeto de estudio de este trabajo es demostrar algunos de los multiples mecanismos linguisticos persuasivos que se emplean en aquellos textos publicitarios que tienen como objetivo persuadir a los estudiantes en sus diferentes aspectos. Para ello, elabore un corpus de textos publicitarios recogidos en el recinto universitario de Sevilla, al igual que inclui algunos anuncios electronicos, que llegaron hacia mi por ser yo misma objeto de persuasion. Con esto delimitamos este trabajo analizando un tipo discursivo concreto, el de los textos publicitarios que buscan influir en la conducta de los estudiantes de la Universidad de Sevilla. Partiendo de este ambito concreto creemos que podemos elaborar un conjunto de mecanismos linguisticos con valor argumentativo que puede considerarse como prototipico para la persuasion del colectivo estudiantil. De esta manera, quiero demostrar el poder argumentativo que pueden adquirir las palabras para, por un lado, hacernos ver algo de lo que hasta ahora no eramos totalmente conscientes, y tambien para, por otro lado, poner a nuestra disposicion algunas de las herramientas argumentativas que pueden enriquecer nuestra propia manera de argumentar."
| Author | : Francisca Chávez Carrasco |
| Publisher | : |
| Total Pages | : |
| Release | : 2009 |
| Genre | : |
| ISBN | : |
| Author | : Alejandro Álvarez Nobell |
| Publisher | : Ediciones Universidad San Jorge |
| Total Pages | : 351 |
| Release | : 2014-03-14 |
| Genre | : Business & Economics |
| ISBN | : 8494119818 |
Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
| Author | : Agustí Cerrillo i Martínez |
| Publisher | : INAP |
| Total Pages | : 151 |
| Release | : 2017-06-01 |
| Genre | : Political Science |
| ISBN | : 8473515722 |
Coordinadores: Juli Ponce Solé / Agustí Cerrillo i Martínez Autores: Irene Araguàs Galcerà / Oscar Capdeferro Villagrasa / Agustí Cerrillo i Martínez / María De Benedetto / Genny Lucidi / Tomás Ramón Fernández / Paula Ortí Ferrer / Juli Ponce Solé / Sofia Ranchordas / Marcos Vaquer Caballería. Tal y como hoy en día se pone de relieve de forma cada vez más creciente, el Derecho, y concretamente la regulación adecuada y de calidad, puede ser un elemento que permita e incentive la innovación en la sociedad o, por el contrario, la dificulte y la desincentive. La innovación es clave para la competitividad y el crecimiento económico de los países, tanto en los niveles micro como macro. Se trata de un complejo concepto, que puede referirse tanto a iniciativas sociales, a la denominada economía colaborativa o a nuevas tecnologías, para tomar nuevas ideas y traducirlas en resultados sociales o económicos que mejoren el bienestar de los consumidores Contenido: Reseña biográfica de los autores. Capítulo I. Introducción: innovación, buena regulación y prevención de la corrupción (Juli Ponce Solé y Agustí Cerrillo i Martínez). Capítulo II. El control judicial del poder discrecional y el derecho a una buena administración (Tomás-Ramón Fernández). Capítulo III. Regulation or Reputation? Innovation-Friendly Rules for the Sharing Economy (Sofia Ranchordas). Capítulo IV. La ciencia cognitiva en el sector de la regulación energética. El caso de la AEEGSI italiana (Genny Lucidi). Capítulo V. La comprensión y la prevención de la corrupción:un enfoque regulatorio* (María De Benedetto). Capítulo VI. Innovación para la calidad normativa al servicio del buen gobierno y la buena administración (Juli Ponce Solé). Capítulo VII. Una visión de la evaluación ex post de las normas jurídicas: el ejemplo de la Ley catalana 19/2014, de Transparencia, Acceso a la Información y Buen Gobierno (Agustí Cerrillo i Martínez). Capítulo VIII. Auge y problemas de la metarregulación: la iniciativa legislativa y la potestad reglamentaria en la Ley de Procedimiento Administrativo Común (Marcos Vaquer Caballería). Capítulo IX. Nuevas tendencias de futuro en la calidad regulatoria. La participación ciudadana en la elaboración de disposiciones generales ( Irene Araguàs Galcerà). Capítulo X. Reforma del procedimiento normativo e implantación de instrumentos para una buena regulación: el caso de Cataluña (Paula Ortí Ferrer). Capítulo XI. La lucha contra la corrupción mediante la modificación regulatoria de las medidas cautelares en la jurisdicción contencioso-administrativa (Oscar Capdeferro Villagrasa).
| Author | : |
| Publisher | : |
| Total Pages | : 1054 |
| Release | : 2008 |
| Genre | : Languages, Modern |
| ISBN | : |
| Author | : Susan Blackmore |
| Publisher | : OUP Oxford |
| Total Pages | : 288 |
| Release | : 2000-03-16 |
| Genre | : Science |
| ISBN | : 0191574619 |
Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators, and this enthralling book is an investigation of whether this link between genes and memes can lead to important discoveries about the nature of the inner self. Confronting the deepest questions about our inner selves, with all our emotions, memories, beliefs, and decisions, Susan Blackmore makes a compelling case for the theory that the inner self is merely an illusion created by the memes for the sake of replication.
| Author | : Catalina Fuentes Rodríguez |
| Publisher | : John Benjamins Publishing Company |
| Total Pages | : 232 |
| Release | : 2016-12-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9027266336 |
Does gender condition politicians’ discourse strategies in parliament? This is the question we try to answer in A Gender-based Approach to Parliamentary Discourse: The Andalusian Parliament. This book, written by experts in the field of discourse analysis, covers key aspects of political discourse such as gender, identity and verbal and nonverbal strategies: intensification, enumerative series, non-literal quotations, pseudo-desemantisation, lexical colloquialisation, emotion, eye contact and time management. It provides a large number of examples from a balanced gender parliament, the Andalusian Parliament, and it focuses mainly on argumentation, since parliamentary discourse is above all argumentative. This book will prove invaluable to students and teachers in the field of discourse analysis, and more specifically of political discourse, and will also be very useful to politicians and anyone interested in communication strategies. As of January 2019, this e-book is freely available, thanks to the support of libraries working with Knowledge Unlatched.
| Author | : Jayne O. Ifekwunigwe |
| Publisher | : Routledge |
| Total Pages | : 362 |
| Release | : 2015-03-24 |
| Genre | : Social Science |
| ISBN | : 1135170711 |
Mixed race studies is one of the fastest growing, as well as one of the most important and controversial areas in the field of race and ethnic relations. Bringing together pioneering and controversial scholarship from both the social and the biological sciences, as well as the humanities, this reader charts the evolution of debates on 'race' and 'mixed race' from the nineteenth to the twenty-first century. The book is divided into three main sections: tracing the origins: miscegenation, moral degeneracy and genetics mapping contemporary and foundational discourses: 'mixed race', identities politics, and celebration debating definitions: multiraciality, census categories and critiques. This collection adds a new dimension to the growing body of literature on the topic and provides a comprehensive history of the origins and directions of 'mixed race' research as an intellectual movement. For students of anthropology, race and ethnicity, it is an invaluable resource for examining the complexities and paradoxes of 'racial' thinking across space, time and disciplines.
| Author | : Richard A. Gershon |
| Publisher | : SAGE Publications |
| Total Pages | : 355 |
| Release | : 2016-02-11 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1483322548 |
Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
| Author | : David Palfreyman |
| Publisher | : Routledge |
| Total Pages | : 354 |
| Release | : 2012-10-12 |
| Genre | : Education |
| ISBN | : 1134092997 |
Undoubtedly the most important development in higher education in recent years has been the seemingly inexorable expansion of national systems. In a comparatively short time period many countries have moved from an elite to a mass model. Furthermore, expansion has invariably changed the whole experience of higher education for all the interested parties from, presidents, rectors and vice-chancellors to first-term undergraduates. Structuring Mass Higher Education examines the impact of this change upon the existing national structures of higher education. It also defines and highlights what makes an ‘elite’ university – something which institutions must strive for in order to gain their position as global players. With case studies and contributions from a wide range of international authors, the book explores questions such as: Do higher education institutions retain a national significance, even though the vestiges of an international reputation have long faded? Has expansion undermined the quality of higher education because governments sought to expand "on the cheap"? Is the elite institutional response to mass higher education perceived as a threat to be responded to with purposeful action that sustains their elite status? Does the emergence of the international league tables pose a challenge to those responsible for governing elite institutions? These are critical issues with which both policy-makers and institutional leaders will have to grapple over the next ten years, making Structuring Mass Higher Education a timely, relevant, and much needed text. It will appeal to policy makers and practitioners within higher education as well as student and scholars worldwide.
