Just A Woman
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Author | : Mary Lou Quinlan |
Publisher | : John Wiley & Sons |
Total Pages | : 274 |
Release | : 2003-05-26 |
Genre | : Business & Economics |
ISBN | : 0471446971 |
An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes. Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women & Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.
Author | : Caitlin Moran |
Publisher | : Random House |
Total Pages | : 322 |
Release | : 2011 |
Genre | : Social Science |
ISBN | : 0091940737 |
1913 - Suffragette throws herself under the King's horse. 1969 - Feminists storm Miss World. NOW - Caitlin Moran rewrites The Female Eunuch from a bar stool and demands to know why pants are getting smaller. There's never been a better time to be a woman: we have the vote and the Pill, and we haven't been burnt as witches since 1727. However, a few nagging questions do remain... Why are we supposed to get Brazilians? Should you get Botox? Do men secretly hate us? What should you call your vagina? Why does your bra hurt? And why does everyone ask you when you're going to have a baby? Part memoir, part rant, Caitlin Moran answers these questions and more in How To Be A Woman - following her from her terrible 13th birthday ('I am 13 stone, have no friends, and boys throw gravel at me when they see me') through adolescence, the workplace, strip-clubs, love, fat, abortion, TopShop, motherhood and beyond.
Author | : Gail Lukasik |
Publisher | : Simon and Schuster |
Total Pages | : 376 |
Release | : 2017-10-17 |
Genre | : Biography & Autobiography |
ISBN | : 151072415X |
White Like Her: My Family’s Story of Race and Racial Passing is the story of Gail Lukasik’s mother’s “passing,” Gail’s struggle with the shame of her mother’s choice, and her subsequent journey of self-discovery and redemption. In the historical context of the Jim Crow South, Gail explores her mother’s decision to pass, how she hid her secret even from her own husband, and the price she paid for choosing whiteness. Haunted by her mother’s fear and shame, Gail embarks on a quest to uncover her mother’s racial lineage, tracing her family back to eighteenth-century colonial Louisiana. In coming to terms with her decision to publicly out her mother, Gail changed how she looks at race and heritage. With a foreword written by Kenyatta Berry, host of PBS's Genealogy Roadshow, this unique and fascinating story of coming to terms with oneself breaks down barriers.
Author | : Mary Schiller |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 416 |
Release | : 2017-06-09 |
Genre | : |
ISBN | : 9781543113242 |
In this second edition of I Am Just A Woman, author Mary Schiller -- a.k.a. Lucy Johnson (the pseudonym she used on the first edition) -- gives a first-person account of domestic violence, marital rape and child sexual abuse. The book challenges society's question of "Why does she stay?" by taking the reader on a page-turning journey inside the experience of a survivor. The epilogue in this new edition chronicles Mary's complete recovery from PTSD after discovering a simple explanation for her suffering, and her life hasn't been the same since -- in the best possible way. There is hope. www.maryschiller.com
Author | : Gary Blackwood |
Publisher | : HarperColl |
Total Pages | : 48 |
Release | : 2007-10 |
Genre | : Juvenile Fiction |
ISBN | : 9780060577292 |
When the Just-So Woman has a day when nothing goes right, she learns an important lesson from her neighbor, the Any-Way Man. By the author of The Shakespeare Stealer. Jr Lib Guild.
Author | : Julie Marie Wade |
Publisher | : Mad Creek Books |
Total Pages | : 208 |
Release | : 2020 |
Genre | : Biography & Autobiography |
ISBN | : 9780814255674 |
Lyrical essays reflecting on gender, sexuality, embodiment, family, and culture as the author considers her personal history with her body, beauty, and love.
Author | : Dianne Hales |
Publisher | : Bantam |
Total Pages | : 418 |
Release | : 2000-06-06 |
Genre | : Health & Fitness |
ISBN | : 055337818X |
In recent years researchers in many scientific fields have actively focused on what being female really means. Their startling conclusion: Almost every assumption made about women--physical, medical, historical, psychological--turns out to be untested, unproven, or untrue. Stereotypes about women are as old as time--and as current as still-too-prevalent beliefs based on male models. Acclaimed health writer Dianne Hales brings together the cutting-edge research in anthropology, physiology, psychology, neuroscience, endocrinology, and medicine in a book that reveals the complex interconnections between all aspects of a woman's life from infancy to old age. Gender science is now clearly demonstrating that women are not the second sex but a separate sex, unique in body, mind, and spirit. Just Like a Woman explains what it means to live in a woman's body, think with a woman's brain, drink in the world with a woman's senses, and react with a woman's sensibility to the stresses and elations of her multiple roles. Refreshingly free of ideology, this meticulously documented book offers a stunningly liberating message that expands our concept of human potential--and will forever change the way every woman views herself.
Author | : Dianne R. Hales |
Publisher | : Virago Press |
Total Pages | : 398 |
Release | : 2001-02 |
Genre | : Femininity |
ISBN | : 9781860497810 |
This text seeks to redefine what it means to be female. At the turn of the century, a new item of furniture made its way into fashionable European dressing rooms: the mirror. The mirror served to reflect the differences between male and female. Drawing on cutting-edge research, this book reveals the complex interconnections among all aspects of a woman's life from infancy to old age.
Author | : Aliette Carolan |
Publisher | : ibooks |
Total Pages | : 183 |
Release | : 2017-06-07 |
Genre | : Law |
ISBN | : 1899694730 |
“In this practical guide, Aliette Carolan insightfully outlines the keys to a successful marriage and its dissolution. She paves the way for women, especially, to feel empowered in their life-choices which then allows them to make the best decisions for themselves and their family. This is a great guide for any woman who wants to be smart, empowered and conscious in the choices she makes in love, life and family.” —Dr. Shefali Tsabary NYT Bestselling Author of THE AWAKENED FAMILY GIVE AWAY YOUR HEART, but don’t lose your mind. Know the deal you’re getting into. Know that self-preservation is the key to a happy marriage— and a happy divorce. We don’t take a job expecting that we’ll hate it and quit. We don’t sign the lease on an apartment we’ll be sick of in six months, and we don’t enter into a relationship planning for the breakup. But the flip side is that we shouldn’t expect any relationship we enter into will save us from the responsibility of being self-sufficient. No matter where you are in the process—dating, engaged, married, contemplating separation, and divorce—if you can realize why you have to put yourself first, you’re halfway there. Whether you’re in the rapturous throes of endless love or the first moments of stomach-churning awareness that your marriage is falling apart, this book is for you. It’s for every woman who understands that self-preservation will not happen if you rely on someone else to save you. You need to maintain—or begin to establish— your personal independence and financial solvency if you want to be self-sufficient no matter what life throws at you. You can lean on someone, but you have to be able to stand on your own two feet at a moment’s notice, and that’s what this book is about.
Author | : Leah Duncan |
Publisher | : Author House |
Total Pages | : 451 |
Release | : 2014-12-18 |
Genre | : Fiction |
ISBN | : 1496982533 |
All of us want to be happy; it's a given. We all set out in search of it. Some of us find it, and others are diverted by the responsibilities of life, placated by its possessions or simply disillusioned by its tragedies, but we all have an internal dialogue that can be brutally honest with us when needed, and then whether or not we listen to it can determine whether we adjust course and find what we are looking for ... or lose our way completely. Sarah Chadwick is a single parent and an English teacher in a deprived, inner-city area. Her pursuit of happiness has been shelved for so long by her heavy responsibilities at home and at work that it has ceased to seem important. She has become a tick box robot. Despite thinking she is an optimist, she is worn out and old before her time, burned out from caring for others. Her internal dialogue is trying to gain her commitment to change before she goes under altogether. Rick Masters, movie star, has all of the things most people on the planet are busy chasing. He is isolated by them; these things have cost him happiness, which he doesn't really believe exists any longer; he doesn't trust others who say it does exist. His internal dialogue is driven by such pessimistic disenchantment that he has a growing drinking problem just to get some peace. This is the story of what happens when these two lives cross unexpectedly, and what results is only part farce. It is also part tragedy because neither has any insight or understanding into the world of the other. Three days will tell whether either of them have the courage to change, abandon their pasts, and embrace a new future.