Journalism From Print To Platform
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| Author | : Richard Keeble |
| Publisher | : Routledge |
| Total Pages | : 364 |
| Release | : 2005-11-23 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1134243502 |
Print Journalism provides an up-to-date overview of the skills needed to work within the newspaper and magazine industries. This critical approach to newspaper and magazine practice highlights historical, theoretical, ethical and political debates and includes tips on the everyday skills of newspaper and magazine journalists, as well as tips for online writing and production. Crucial skills highlighted include: sourcing the news interviewing sub editing feature writing and editing reviewing designing pages pitching features In addition separate chapters focus on ethics, reporting courts, covering politics and copyright whilst others look at the history of newspapers and magazines, the structure of the UK print industry (including its financial organization) and the development of journalism education in the UK, helping to place the coverage of skills within a broader, critical context. All contributors are experienced practicing journalists as well as journalism educators from a broad range of UK universities.
| Author | : Charles Warner |
| Publisher | : John Wiley & Sons |
| Total Pages | : 576 |
| Release | : 2020-08-04 |
| Genre | : Social Science |
| ISBN | : 1119477395 |
The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.
| Author | : Kenneth Joel Zogry |
| Publisher | : UNC Press Books |
| Total Pages | : 361 |
| Release | : 2018-02-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1469608308 |
For over 125 years, the Daily Tar Heel has chronicled life at the University of North Carolina at Chapel Hill and at times pushed and prodded the university community on issues of local, state, and national significance. Thousands of students have served on its staff, many of whom have gone on to prominent careers in journalism and other influential fields. Print News and Raise Hell engagingly narrates the story of the newspaper's development and the contributions of many of the people associated with it. Kenneth Joel Zogry shows how the paper has wrestled over the years with challenges to academic freedom, freedom of speech, and freedom of the press, while confronting issues such as the evolution of race, gender, and sexual equality on campus and long-standing concerns about the role of major athletics at an institution of higher learning. The story of the paper, the social media platform of its day, uncovers many dramatic but perhaps forgotten events at UNC since the late nineteenth century, and along with many photographs and cartoons not published for decades, opens a fascinating window into Tar Heel history. Examining how the campus and the paper have dealt with many challenging issues for more than a century, Zogry reveals the ways in which the history of the Daily Tar Heel is deeply intertwined with the past and present of the nation's oldest public university.
| Author | : Vincent F. Filak |
| Publisher | : Routledge |
| Total Pages | : 234 |
| Release | : 2019-12-06 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1000735397 |
Convergent Journalism: An Introduction is the pioneering textbook on practicing journalism in the 21st century, now in its third edition, offering chapters by industry experts covering key components for today’s convergenced media landscape. Each chapter of this book is written by an expert in the field, offering practical and key skills for the different aspects that make up the practice of journalism today. This new edition, written from the ground up, shifts the discussion toward a model of responsible and audience-centric journalism and demonstrates the ways journalists can use new media tools as both senders and receivers. The bedrock tenets of journalism remain at the core of this book, including information dissemination, storytelling, and audience engagement. This book offers readers: • A number of pedagogical features to improve learning and retention, including examples, exercises, breakout boxes and more • Coverage of additional topics such as issues of law and ethics in digital media, and also writing for mobile platforms and social media • Individual chapters written by subject experts, giving readers the necessary know-how for converged media by proven leaders in the field Students looking for the practical skills and ethical background necessary for producing journalism in the contemporary media landscape will find this book an invaluable resource. It is perfect for students in courses such as Convergent Journalism, Digital Media, Online Journalism, and Multimedia Journalism.
| Author | : Dan Gillmor |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 336 |
| Release | : 2006-01-24 |
| Genre | : Computers |
| ISBN | : 0596102275 |
Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.
| Author | : Claudia Mellado |
| Publisher | : Routledge |
| Total Pages | : 433 |
| Release | : 2016-11-03 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1317667689 |
This volume lays out the theoretical and methodological framework to introduce the concept of journalistic role performance, defined as the outcome of concrete newsroom decisions and the style of news reporting when considering different constraints that influence the news product. By connecting role conception to role performance, this book addresses how journalistic ideals manifest in practice. The authors of this book analyze the disconnection between journalists’ understanding of their role and their actual professional performance in a period of high uncertainty and excitement about the future of journalism due the changes the Internet and new technologies have brought to the profession.
| Author | : Alecia Swasy |
| Publisher | : Lexington Books |
| Total Pages | : 111 |
| Release | : 2016-08-30 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1498532195 |
How Journalists Use Twitter: The Changing Landscape of U.S. Newsrooms shows how leading reporters and editors at four major metropolitan newspapers are embracing Twitter as a key tool in their daily routines and how the social media platform influences coverage. This book builds on social media research by analyzing newsroom work through the lens of four different communications theories—diffusion of innovation, boundary, social capital and agenda-setting theories. This book will be of interest to scholars of communication, journalism, and new media.
| Author | : Pit Gottschalk |
| Publisher | : Lulu.com |
| Total Pages | : 107 |
| Release | : 2011-02 |
| Genre | : Business & Economics |
| ISBN | : 1446687384 |
If online journalism becomes an integral part of the daily routine of the editorial staff within five years, then, in order to be fit for the future, it will only be consequent to set the degree of integration now and to adjust the editorial workflow of each morning paper to its online capacity. This book of Pit Gottschalk helps understand the necessity of online integration in Journalism, assess the status quo, and implement the right steps within the organization based on a broad research. Structure, culture, people, and tasks - all the aspects of a modern organization of content workflow are to considered. Pit Gottschalk creates a measurement system to check the own newsroom.
| Author | : Bob Franklin |
| Publisher | : Routledge |
| Total Pages | : 359 |
| Release | : 2013-09-13 |
| Genre | : Education |
| ISBN | : 1317985710 |
The future of journalism is hotly contested and highly uncertain reflecting developments in media technologies, shifting business strategies for online news, changing media organisational and regulatory structures, the fragmentation of audiences and a growing public concern about some aspects of tabloid journalism practices and reporting, as well as broader political, sociological and cultural changes. These developments have combined to impoverish the flow of existing revenues available to fund journalism, impact radically on traditional journalism professional practices, while simultaneously generating an increasingly frenzied search for sustainable and equivalent funding – and from a wide range of sources - to nurture and deliver quality journalism in the future. This book brings together journalists and distinguished academic specialists from around the globe to present the findings from their research and to discuss the future of journalism, the shifting quality of its products, its wide ranging sources of finance, as well as the economic and democratic consequences of the significant changes confronting Journalism. The Future of Journalism details the challenges facing the press in contemporary societies and provides essential reading for everyone interested in the role of journalism in shaping and sustaining literate, civil and democratic societies. This book consists of special issues from Journalism Studies and Journalism Practice.
| Author | : Peter Bro |
| Publisher | : Routledge |
| Total Pages | : 277 |
| Release | : 2018-04-09 |
| Genre | : Social Science |
| ISBN | : 1315295555 |
Models of Journalism investigates the most fundamental questions of how journalists can best serve the public and what factors enable or obstruct them in doing so. The book evaluates previous scholarly attempts at modeling the function and influencing factors of journalism, and proceeds to develop a range of important new models that take contemporary challenges faced by journalists and journalism into account. Among these new models is the "chronology-of-journalism", which introduces a new set of influencing factors that can affect journalists in the 21st century. These include internal factors – journalistic principles, precedents and practices – and external factors – journalistic production, publication and perception. Another new model, the "journalistic compass", delineates differences and similarities between some of the most important journalistic roles in the media landscape. For each new model, Peter Bro takes the actions and attitudes of individual journalists as its starting point. Models of Journalism combines practice and theory to outline and assess existing theoretical models alongside original ones. The book will be a useful tool for researchers, lecturers and practitioners who are engaged with the ever-evolving notions of what journalism is and who journalists are.
