Introduccion A La Explicacion De Los Mecanismos Psicologicos De Persuasion En La Comunicacion Publicitaria
Download Introduccion A La Explicacion De Los Mecanismos Psicologicos De Persuasion En La Comunicacion Publicitaria full books in PDF, epub, and Kindle. Read online free Introduccion A La Explicacion De Los Mecanismos Psicologicos De Persuasion En La Comunicacion Publicitaria ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Comunicación persuasiva
Author | : Antonio Salcedo Fernández |
Publisher | : ESIC |
Total Pages | : 58 |
Release | : 2016-01-26 |
Genre | : Business & Economics |
ISBN | : 8416701261 |
Debido a la sobrecarga informativa que nos viene del entorno en el que vivimos, nuestra mente necesita estar preparada para organizar y dar coherencia a todo ese caudal de información. Las actitudes ayudan a estructurar esa información en términos positivos y/o negativos, lo que nos permite manejarnos mejor ante situaciones nuevas o inciertas, potenciando nuestra sensación de control. Además, y dado que las actitudes juegan un papel importante en la manera de comportarnos, un cambio en ellas debería dar lugar a un cambio en nuestros comportamientos, que es en último término lo que se pretende con una presentación de negocios, un spot publicitario o una campaña de marketing. ÍNDICE: 1. El cambio de actitudes 2. El estudio científico de la persuasión 3. ¿Cómo puedo convertirme en un emisor más persuasivo? 4. ¿Cómo puedo hacer mi mensaje más persuasivo? 5. ¿Se persuaden de igual manera todas las personas con las que interactúo? 6. ¿Qué claves del contexto he de tener en cuenta para persuadir más y mejor? Bibliografía
Técnicas modernas de persuasión
Author | : Miguel Roiz |
Publisher | : |
Total Pages | : 0 |
Release | : 1996-02-15 |
Genre | : Psychology |
ISBN | : 9788436809718 |
Se trata de un texto de apoyo acerca de la Psicología Social y Sociología de la Persuasión aplicada a tres grandes campos de la actividad comunicativa humana: la información o persuasión cognoscitiva, la publicidad o persuasión comercial y la propaganda o persuasión política e ideológica. El contenido está dividido básicamente en tres partes. En la primera se expone una amplia introducción teórica acerca de la comunicación persuasiva; en la segunda parte se exponen las principales reglas, procedimientos y técnicas de carácter lingüístico, psicológico y sociológico que se aplican en la manipulación persuasora; y en la tercera se resumen determinados aspectos de crítica de los mecanismos y formas de persuasión, así como acerca de la investigación social de la persuasión.
Introduction to Psychology
Author | : Dennis Coon |
Publisher | : Thomson Learning |
Total Pages | : 694 |
Release | : 2001 |
Genre | : Education |
ISBN | : 9780534576738 |
The Meme Machine
Author | : Susan Blackmore |
Publisher | : OUP Oxford |
Total Pages | : 288 |
Release | : 2000-03-16 |
Genre | : Science |
ISBN | : 0191574619 |
Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators, and this enthralling book is an investigation of whether this link between genes and memes can lead to important discoveries about the nature of the inner self. Confronting the deepest questions about our inner selves, with all our emotions, memories, beliefs, and decisions, Susan Blackmore makes a compelling case for the theory that the inner self is merely an illusion created by the memes for the sake of replication.
Democracy in Mexico
Author | : Pablo González Casanova |
Publisher | : New York : Oxford University Press |
Total Pages | : 272 |
Release | : 1970 |
Genre | : Mexico |
ISBN | : |
Digital Media and Innovation
Author | : Richard A. Gershon |
Publisher | : SAGE Publications |
Total Pages | : 355 |
Release | : 2016-02-11 |
Genre | : Language Arts & Disciplines |
ISBN | : 1483322548 |
Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
The Gospel of Life
Author | : Pope John Paul II |
Publisher | : Random House Incorporated |
Total Pages | : 228 |
Release | : 1995 |
Genre | : Religion |
ISBN | : 9780679758648 |
'Mixed Race' Studies
Author | : Jayne O. Ifekwunigwe |
Publisher | : Routledge |
Total Pages | : 362 |
Release | : 2015-03-24 |
Genre | : Social Science |
ISBN | : 1135170711 |
Mixed race studies is one of the fastest growing, as well as one of the most important and controversial areas in the field of race and ethnic relations. Bringing together pioneering and controversial scholarship from both the social and the biological sciences, as well as the humanities, this reader charts the evolution of debates on 'race' and 'mixed race' from the nineteenth to the twenty-first century. The book is divided into three main sections: tracing the origins: miscegenation, moral degeneracy and genetics mapping contemporary and foundational discourses: 'mixed race', identities politics, and celebration debating definitions: multiraciality, census categories and critiques. This collection adds a new dimension to the growing body of literature on the topic and provides a comprehensive history of the origins and directions of 'mixed race' research as an intellectual movement. For students of anthropology, race and ethnicity, it is an invaluable resource for examining the complexities and paradoxes of 'racial' thinking across space, time and disciplines.