Brand Intimacy

Brand Intimacy
Author: Mario Natarelli
Publisher: Hatherleigh Press
Total Pages: 357
Release: 2017-10-23
Genre: Business & Economics
ISBN: 1578266866

From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.

Love, Friendship, and the Self

Love, Friendship, and the Self
Author: Bennett W. Helm
Publisher: OUP Oxford
Total Pages: 334
Release: 2010-01-07
Genre: Philosophy
ISBN: 0191609986

Recent Western thought has consistently emphasized the individualistic strand in our understanding of persons at the expense of the social strand. Thus, it is generally thought that persons are self-determining and autonomous, where these are understood to be capacities we exercise most fully on our own, apart from others, whose influence on us tends to undermine that autonomy. Love, Friendship, and the Self argues that we must reject a strongly individualistic conception of persons if we are to make sense of significant interpersonal relationships and the importance they can have in our lives. It presents a new account of love as intimate identification and of friendship as a kind of plural agency, in each case grounding and analyzing these notions in terms of interpersonal emotions. At the center of this account is an analysis of how our emotional connectedness with others is essential to our very capacities for autonomy and self-determination: we are rational and autonomous only because of and through our inherently social nature. By focusing on the role that relationships of love and friendship have both in the initial formation of our selves and in the on-going development and maturation of adult persons, Helm significantly alters our understanding of persons and the kind of psychology we persons have as moral and social beings.

Inside Consumption

Inside Consumption
Author: S. Ratneshwar
Publisher: Psychology Press
Total Pages: 382
Release: 2005
Genre: Business & Economics
ISBN: 0415341930

Now that consumption has become the defining phenomenon of human life and society, this book addresses the effects of critical life events on consumption motives and the sociological and intergenerational influences on consumers.

Intimate Diversity

Intimate Diversity
Author: Paul Aidan Smith
Publisher: BRILL
Total Pages: 265
Release: 2021-03-29
Genre: Religion
ISBN: 9004460322

In Intimate Diversity Paul Smith explores the question, 'What grace can be found in the gift of interreligious marriage?' He investigates the experience of interfaith couples for theological themes and from a mssional standpoint.

Finding New Ways to Engage and Satisfy Global Customers

Finding New Ways to Engage and Satisfy Global Customers
Author: Patricia Rossi
Publisher: Springer
Total Pages: 921
Release: 2019-04-01
Genre: Business & Economics
ISBN: 3030025683

This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The Handbook of Bilingualism and Multilingualism

The Handbook of Bilingualism and Multilingualism
Author: Tej K. Bhatia
Publisher: John Wiley & Sons
Total Pages: 978
Release: 2014-09-15
Genre: Language Arts & Disciplines
ISBN: 1118941276

**Honored as a 2013 Choice Outstanding Academic Title** Comprising state-of-the-art research, this substantially expanded and revised Handbook discusses the latest global and interdisciplinary issues across bilingualism and multilingualism. Includes the addition of ten new authors to the contributor team, and coverage of seven new topics ranging from global media to heritage language learning Provides extensively revised coverage of bilingual and multilingual communities, polyglot aphasia, creolization, indigenization, linguistic ecology and endangered languages, multilingualism, and forensic linguistics Brings together a global team of internationally-renowned researchers from different disciplines Covers a wide variety of topics, ranging from neuro- and psycho-linguistic research to studies of media and psychological counseling Assesses the latest issues in worldwide linguistics, including the phenomena and the conceptualization of 'hyperglobalization', and emphasizes geographical centers of global conflict and commerce

Mating in Captivity

Mating in Captivity
Author: Esther Perel
Publisher: Harper Collins
Total Pages: 274
Release: 2007-10-30
Genre: Psychology
ISBN: 0060753641

One of the world’s most respected voices on erotic intelligence, Esther Perel offers a bold, provocative new take on intimacy and sex. Mating in Captivity invites us to explore the paradoxical union of domesticity and sexual desire, and explains what it takes to bring lust home. Drawing on more than twenty years of experience as a couples therapist, Perel examines the complexities of sustaining desire. Through case studies and lively discussion, Perel demonstrates how more exciting, playful, and even poetic sex is possible in long-term relationships. Wise, witty, and as revelatory as it is straightforward, Mating in Captivity is a sensational book that will transform the way you live and love.

Into His Presence

Into His Presence
Author: Timothy L. Anderson
Publisher: Kregel Academic
Total Pages: 282
Release: 2019-07-30
Genre: Religion
ISBN: 0825444675

A theologically grounded treatment of what it means to be close to God Numerous Christian books aim to provide guidance on relationships with God, but few base their conclusions on a biblical theology of intimacy. In this volume, Tim Anderson develops a biblical and holistic portrait of nearness to God, exploring key themes like God's Trinitarian union, the fall, God's fatherhood, marriage imagery, suffering, and our relationship with the Holy Spirit. A concluding chapter examines contemporary Christian songs that address oneness with God and evaluates their theological messages in light of the previous chapters. Into His Presence is a helpful guide for pursuing intimacy with God and distinguishing contemporary cultural understandings of close relationships from those communicated in Scripture.

Seeking Identity

Seeking Identity
Author: Raymond A. Belliotti
Publisher:
Total Pages: 288
Release: 1995
Genre: Philosophy
ISBN:

Outlining the unwritten but deeply ingrained system of moral codes that Italian immigrants brought to America, Belliotti examines that system in relation to moral theorists who argue we owe the most to people close to us and those who contend we must attach no special weight to our own interests when determining proper moral action. He also investigates philosophical, historical, sociological, and political aspects of government authority, examines conflicting images of Italian immigrant women, and analyzes war and pacifism.

One Couple, Four Realities

One Couple, Four Realities
Author: Richard Chasin
Publisher: Guilford Press
Total Pages: 436
Release: 1992-03-01
Genre: Psychology
ISBN: 9780898620290

An outgrowth of an Harvard Medical School Couple Therapy Conference, this is the first book on couple and family therapy to combine a range of clinical theories with a single case discussion. At the conference, Jim Framo, Peggy Papp, Norman Paul, and Carlos Sluzki--therapists well-known for their differing styles and theoretical persuasions--described and explained the sessions they each conducted with the same couple. These sessions varied greatly: each has a distinctive focus; two included family of origin members; one involved a co-therapist. Later, other therapists, representing an even broader range of perspectives, discussed their viewpoints and speculated how they might have approached the same case. In ONE COUPLE, FOUR REALITIES: MULTIPLE PERSPECTIVES ON COUPLE THERAPY, the experience of attending this conference is recreated and expanded. The reader is first given the same background information about the couple that was supplied to the interviewers and is then presented with edited transcripts and commentary by Framo, Papp, Paul, and Sluzki about their own sessions. Further perspectives and approaches to the case are provided by a number of other teachers of therapy. Thus, the reader is invited to view the couple from over a dozen different perspectives, including psychodynamic, object relations, systemic, behavioral, feminist, contextual, and eclectic orientations. Perhaps the most fascinating perspective is provided by the couple, "Larry' and "Jennifer,' who, in the last section of the book, detail their reactions to the four demonstration sessions. Their stunningly candid and intelligent accounts, given soon after the original interviews, and then again six years later, provide a compelling conclusion to the book. Most published cases are selected retrospectively to illustrate the power of the author's approach. By contrast, this couple was selected in advance: their case, ongoing at the time in a Boston clinic, seemed suitable for the demonstration interviews to be videotaped for the Harvard conference. The couple was bright and engaging. They and their families of origin were willing to participate. The interviewers agreed to document the sessions no matter how they turned out. This prospective method of case selection lent authenticity to the interviews, permitting the viewers, and now the reader, to witness clinical work as it might unfold in the office of any therapist. This volume is not intended to and does not demonstrate the superiority of one approach over another. Each of the four demonstration interviews represents careful, conscientious work, and each leads to a different ``reality' about the couple. Only in a volume such as this can one see in high relief what each approach brings to light and what each obscures. All therapists interested in couples should find this book useful, as it stimulates readers to scrutinize their own theories and practices, consider how they might have approached Larry and Jennifer, and ponder what their own viewpoint may have caused them to overlook. Clinicians will appreciate the theoretical discussions and case analyses. The book is a natural supplemental text for courses in couple or family therapy. Teachers may learn much from the appendix which addresses ethical and therapeutic aspects of using videotaped demonstration interviews--important issues that have been neglected in the professional literature. The book may also have personal resonance for non-professionals interested in exploring the complexity of one couple's relationship. All will find ONE COUPLE, FOUR REALITIES accessible and thought-provoking. Through the lives of "Larry' and "Jennifer,' it addresses timeless and timely questions about the personal, familial, and cultural forces that create, shape, and strain the bonds that hold couples together.