International Strategic Management Of Brands And Online Firms
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Author | : Carolina Sinning |
Publisher | : Springer Nature |
Total Pages | : 231 |
Release | : 2022-07-01 |
Genre | : Business & Economics |
ISBN | : 3658380500 |
The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-based internationalization process decisions for e-commerce firms.
Author | : |
Publisher | : |
Total Pages | : 325 |
Release | : 2020-08-18 |
Genre | : |
ISBN | : 9781949373943 |
Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
Author | : Krassimir Todorov |
Publisher | : Emerald Group Publishing |
Total Pages | : 504 |
Release | : 2018-12-10 |
Genre | : Business & Economics |
ISBN | : 1787433552 |
This textbook focuses on strategic management in emerging market contexts. It delineates the border between business level strategy and corporate strategy to better align business level and corporate level strategy.
Author | : Heikki Juslin |
Publisher | : |
Total Pages | : 616 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : |
Author | : Wingsun Li |
Publisher | : Springer Nature |
Total Pages | : 332 |
Release | : |
Genre | : |
ISBN | : 9819952530 |
Author | : Presenza, Angelo |
Publisher | : IGI Global |
Total Pages | : 426 |
Release | : 2017-06-19 |
Genre | : Business & Economics |
ISBN | : 1522526749 |
As the world continues to evolve, globalization remains a key topic area among scholars and practitioners across disciplines and industries. It is essential for managers to stay informed and look out for potential threats that can negatively affect global operations. Geopolitics and Strategic Management in the Global Economy is a pivotal reference publication featuring the latest scholarly research on an international view of the challenges and opportunities organizations face in the global marketplace. Including coverage on a broad range of topics such as firm competitiveness, project management, and social capital, this book is ideally designed for academicians, researchers, students, and managers seeking current research on best ways to handle international management issues.
Author | : Robert Taylor |
Publisher | : Routledge |
Total Pages | : 193 |
Release | : 2013-09-13 |
Genre | : Business & Economics |
ISBN | : 1135747237 |
This book deals with a number of contentious issues in Chinese management as China emerges as a global economic player, with a greater role in international business during a global economic crisis. This step is in tandem with an economically driven foreign policy. Since the 1980s, Chinese management while still in transition, has benefited from an infusion of capital, technology and managerial expertise through inward direct investment via joint and wholly-owned foreign ventures. As the so-called 'workshop of the world', China and its exports, especially labour-intensive goods, face protectionism in the United States and the European Union. To circumvent these barriers, the Chinese leaders are emphasising domestic consumption, itself dependent on rising personal income levels and an improved national social insurance system, and a move to high-tech products, themselves requiring indigenous innovation. The creation of a knowledge economy, in addition to outward investment in manufacturing, could lead to a distinctive independent style of Chinese management. Simultaneously, China’s participation in intra-regional trade underlines the nation’s role in Asian regional business networks. Such developments in turn present a challenge to Western and global business. This book was published as a special issue of Asia Pacific Business Review.
Author | : Susanne Royer |
Publisher | : Routledge |
Total Pages | : 257 |
Release | : 2013-04-15 |
Genre | : Business & Economics |
ISBN | : 1134270453 |
This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.
Author | : Richard Lynch |
Publisher | : SAGE |
Total Pages | : 1244 |
Release | : 2021-04-07 |
Genre | : Business & Economics |
ISBN | : 1529760321 |
The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure. Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish. Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical throughout the book helps you turn theory into practice
Author | : Dallas Hanson |
Publisher | : Cengage AU |
Total Pages | : 608 |
Release | : 2016-09-29 |
Genre | : Business & Economics |
ISBN | : 0170373150 |
With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies as well as examples and cases from Australia, New Zealand and Asia-Pacific serve to engage students while updated international content demonstrates how strategic management is used in the global economy. The text takes a 'resource-based' approach, which requires the examining of a firm's unique bundling of its internal resources. This text is appropriate for upper-level undergrad, usually third year; post grad in Masters courses.