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| Author | : Frank Go |
| Publisher | : Palgrave Macmillan |
| Total Pages | : 286 |
| Release | : 2010-10-27 |
| Genre | : Business & Economics |
| ISBN | : 0230279546 |
Surveys the world of place branding and marketing and offers readers an illuminating overview of the state-of-the-art of place branding principles, practices and processes
| Author | : Frank M. Go |
| Publisher | : Springer |
| Total Pages | : 213 |
| Release | : 2011-09-29 |
| Genre | : Business & Economics |
| ISBN | : 0230343325 |
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
| Author | : F. Go |
| Publisher | : Springer |
| Total Pages | : 207 |
| Release | : 2012-11-20 |
| Genre | : Business & Economics |
| ISBN | : 113728255X |
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
| Author | : F. Go |
| Publisher | : Springer |
| Total Pages | : 234 |
| Release | : 2010-10-27 |
| Genre | : Business & Economics |
| ISBN | : 0230298095 |
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
| Author | : Nicola Bellini |
| Publisher | : Springer |
| Total Pages | : 344 |
| Release | : 2016-08-29 |
| Genre | : Business & Economics |
| ISBN | : 3319268775 |
This book critically explores the interconnections between tourism and the contemporary city from a policy-oriented standpoint, combining tourism perspectives with discussion of urban models, issues, and challenges. Research-based analyses addressing managerial issues and evaluating policy implications are described, and a comprehensive set of case studies is presented to demonstrate practices and policies in various urban contexts. A key message is that tourism policies should be conceived as integrated urban policies that promote tourism performance as a means of fostering urban quality and the well-being of local communities, e.g., in terms of quality spaces, employment, accessibility, innovation, and learning opportunities. In addition to highlighting the significance of urban tourism in relation to key urban challenges, the book reflects on the risks and tensions associated with its development, including the rise of anti-tourism movements as a reaction to touristification, cultural commodification, and gentrification. Attention is drawn to asymmetries in the costs and benefits of the city tourism phenomenon, and the supposedly unavoidable trade-off between the interests of residents and tourists is critically questioned.
| Author | : Mehmet Zahid Sobaci |
| Publisher | : Springer |
| Total Pages | : 333 |
| Release | : 2015-07-11 |
| Genre | : Law |
| ISBN | : 3319177222 |
Today, social media have attracted the attention of political actors and administrative institutions to inform citizens as a prerequisite of open and transparent administration, deliver public services, contact stakeholders, revitalize democracy, encourage the cross-agency cooperation, and contribute to knowledge management. In this context, the social media tools can contribute to the emergence of citizen-oriented, open, transparent and participatory public administration. Taking advantage of the opportunities offered by social media is not limited to central government. Local governments deploy internet-based innovative technologies that complement traditional methods in implementing different functions. This book focuses on the relationship between the local governments and social media, deals with the change that social media have caused in the organization, understanding of service provision, performance of local governments and in the relationships between local governments and their partners, and aims to advance our theoretical and empirical understanding of the growing use of social media by local governments. This book will be of interest to researchers and students in e-government, public administration, political science, communication, information science, and social media. Government officials and public managers will also find practical use recommendations for social media in several aspects of local governance
| Author | : F. Go |
| Publisher | : Springer |
| Total Pages | : 456 |
| Release | : 2014-12-08 |
| Genre | : Business & Economics |
| ISBN | : 1137465166 |
This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.
| Author | : Pantea Foroudi |
| Publisher | : Routledge |
| Total Pages | : 355 |
| Release | : 2019-11-28 |
| Genre | : Business & Economics |
| ISBN | : 1317080653 |
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics.
| Author | : Bang Nguyen |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 350 |
| Release | : 2017-09-16 |
| Genre | : Business & Economics |
| ISBN | : 1137489960 |
This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and members of ASEAN. This edited collection includes a unique blend of theory, research and practice across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand reputation, place brands, university branding and brand innovation. Looking at the relationship between companies, brands and consumers, this book highlights the need for a variety of strategic responses to meet the needs of different Asian consumers. Asia Branding is the perfect resource for branding and international marketing undergraduate, postgraduate and MBA students looking to gain further insight into this fascinating subject.
| Author | : Mihalis Kavaratzis |
| Publisher | : Springer |
| Total Pages | : 252 |
| Release | : 2014-11-25 |
| Genre | : Business & Economics |
| ISBN | : 3319124242 |
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.
