International Marketing In The Network Economy
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| Author | : F. Kohlbacher |
| Publisher | : Springer |
| Total Pages | : 275 |
| Release | : 2007-10-23 |
| Genre | : Business & Economics |
| ISBN | : 0230288367 |
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
| Author | : Carvalho, Luísa Cagica |
| Publisher | : IGI Global |
| Total Pages | : 635 |
| Release | : 2018-10-26 |
| Genre | : Business & Economics |
| ISBN | : 1522563083 |
The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
| Author | : Blazenka Knezevic |
| Publisher | : Eduardo Tomé |
| Total Pages | : 739 |
| Release | : 2017-07-08 |
| Genre | : Business & Economics |
| ISBN | : 9892077148 |
Foreword A famous Portuguese Poet once said around one hundred years ago; “before I was born all the words that should save the Humanity had already been written.., the only thing that was missing was to save Humanity.” Fast forward to the 21st century services led and knowledge based economy, and we have myriads of theoretical study about the decisive assets – namely intangibles. Those analysis are made in several perspectives, namely Human Resources, Knowledge Management, Intellectual Capital, and also many sectorial perspectiveslike Trade, Economics, Logistics, Social Policy etc. However, today the question about the applicability of all these studies remains unsolved. So, it like, many of the words that will save the Knowledge Economy have already been written, all we need is to save the Knowledge Economy…Or is it not? The idea behind TAKE Conference was to provide a multidisciplinary forum in which those multiple perspectives will come together. We believe it is a fruitful operation and we intend to continue the exercise in the future. The problem of the relation between theory and practice in the knowledge economy is getting more important and not lessimportant with the development of the BRICS and other nations. TAKE main question will be one of the problems of the 21st century. Following the promising start of TAKE 2016 in Aveiro, Portugal, TAKE 2017 was organized by the Faculty of Economics of Zagreb University, around Prof. Blazenka Knezevic. I would like to thank her and her team for the massive effort in putting TAKE 2017 together. It will be a very nice and memorable conference. I would like also to thank the 5 keynotes, the special sessions and workshop organizes, the authors of the 60 papers and 5 posters, the stream leaders, the reviewers and the sponsors for the efforts. And to the 90 participants from 20 countries: Austria, Bosnia‐Herzegovina, Canada, Croatia, Germany, Hong Kong, Hungary, Netherlands, Mexico, Portugal, Poland, Romania, Russia, South Africa, Serbia, Slovakia, Spain, Thailand, United Kingdom, United States. A special word to Prof. Gaby Neumann from Wildau who organized the Proceedings. Let us make TAKE 2017 a great occasion and help save the knowledge economy a bit. Eduardo Tomé, Conference Chair Zagreb, July 2017
| Author | : Bogdan Nogalski |
| Publisher | : |
| Total Pages | : |
| Release | : 2020 |
| Genre | : Business networks |
| ISBN | : 9781523129126 |
"This book develops and presents the assumptions of business model in sharing and circular economy as a key determinant of the performance of the company embedded in the network. It also explores the relationship between the business model in sharing and circular economy and achieving company performance in a network environment"--
| Author | : Peter J. van Baalen |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 204 |
| Release | : 2001-10-31 |
| Genre | : Business & Economics |
| ISBN | : 0792375955 |
In the network economy, concepts of management knowledge, management learning, and business school organization should change. Otherwise, they will not survive the 21st century. Different (f)actors are putting new demand upon providers of management education and traditional providers of management education are faced with new competitors. Moreover, the dynamics of the playing field have changed, as have approaches to (management) learning. Management Education in the Network Economy proposes the idea of networked business school to cope with these challenges. The book deals with the following subjects: 1) Current economic and organizational realities can best be viewed from the perspective of network organization; management knowledge and education should reflect these transformations to survive. 2) The idea and organization of (management) learning are revolutionizing, as well as the market for (management) education, which brings about huge changes for business schools. 3) Business school, particularly, should capitalize on these transformations and should strategically (re)organize and (re)position themselves to compete in the playing field for management education. 4) A networked learning environment is an integrative and effective learning environment for organizing management education in the 21st century network economy. 5) The networked business school is the organizational form to survive in the 21st century network economy, reflecting the environmental changes and demands, and to realize a competitive edge in the field of management education.
| Author | : Andrew Taylor |
| Publisher | : Taylor & Francis |
| Total Pages | : 165 |
| Release | : 2022-10-07 |
| Genre | : Business & Economics |
| ISBN | : 1000683605 |
This book looks at how to build more resilience into socio-economic networks within local communities. Understanding the relationships between attachment to place, complex systems and patterns of knowledge creation is not straightforward, but these relationships are emerging as the challenges that we face in bridging the gap between the social worlds that we inhabit and an emerging digital world. These issues have been brought into even sharper focus through changes resulting from the COVID-19 pandemic. On the one hand, forced familiarity with communication technologies is driving globalisation forwards, whilst on the other, the crisis has created awareness of dependencies and heightened desires for more local solutions. Plenty of books have been written about the rise of digital networks and the decline of local communities. This book takes a radical approach by identifying how these trends fit together and provides examples of how digital networks can be made to work for the local as well as the global economy. Using a case study approach, the book offers a clear-sighted view of the role of relational capital in specific places and organisations and shows the transformational impact that they can have at a micro level. The book deliberately seeks to shake up preconceived ideas and is ideal for strategy practitioners and policy makers within governments and NGOs involved in connecting local to wider network economies.
| Author | : Dawn Iacobucci |
| Publisher | : SAGE |
| Total Pages | : 465 |
| Release | : 1996-08-07 |
| Genre | : Business & Economics |
| ISBN | : 076190140X |
An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances. They also investigate market dynamics and structure and consumer networks. In conclusion, several advanced methodological issues and future research directions are examined. In addition to the main research chapters, key figures contribute their own reflections on the topic.
| Author | : Jorma Larimo |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 533 |
| Release | : 2015-06-29 |
| Genre | : Business & Economics |
| ISBN | : 178347548X |
Over the past few decades, alliance and networks have been generally examined individually. This Handbook sheds new light on this research by combining the two topics and focuses on highlighting their similarities. The expert contributors discuss topic
| Author | : Subhash C. Jain |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 433 |
| Release | : 2011 |
| Genre | : Business & Economics |
| ISBN | : 1849806128 |
The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future. The authors, top scholars from around the world, provide useful theoretical insights designed to stimulate contemplation and discussion, and to provide guidelines for future research on international marketing. The volume includes coverage of topics in four main areas: Part I looks at global branding while Part II examines issues of marketing strategy on a world stage. Part III offers chapters on cultural issues and the book closes with a more detailed look at marketing at the bottom of the pyramid in Part IV. Scholars and students in marketing and international business will find much of value in this comprehensive volume.
| Author | : |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 125 |
| Release | : 2005 |
| Genre | : Business ethics |
| ISBN | : 1845448197 |
The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing ethics. All papers included in the e-book have been subjected to a rigorous review process by internationally renowned experts in the field.
