International Marketing And Purchasing
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International Marketing and Purchasing
Author | : Malcolm T Cunninghamd |
Publisher | : Springer |
Total Pages | : 146 |
Release | : 1981-04-02 |
Genre | : Business & Economics |
ISBN | : 1349054755 |
International Marketing and Purchasing
Author | : |
Publisher | : JAI Press Incorporated |
Total Pages | : 356 |
Release | : 2000-01-21 |
Genre | : Business & Economics |
ISBN | : 9780762303182 |
Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing.
The Industrial Marketing and Purchasing Group and International Marketing
Author | : |
Publisher | : |
Total Pages | : 100 |
Release | : 2004 |
Genre | : Export marketing |
ISBN | : 9780861769551 |
This paper uses an empirical study of the collaborative business relationships between Opel Portugal as a subsidiary the American automotive manufacturer General Motors and its Portuguese-based direct suppliers (PBDS) as a means of exploring the contributions of the three research traditions of supply chain management, multinational theory and, crucially, the role of the IMP approach. Within this research, the supply chain management concept of partnering is used to provide a bridge between the dyadic and network perspectives. Also, due to its potential in describing complex business networks.
Strategies for International Industrial Marketing (RLE International Business)
Author | : Peter W Turnbull |
Publisher | : Routledge |
Total Pages | : 305 |
Release | : 2013-05-07 |
Genre | : Business & Economics |
ISBN | : 1135124272 |
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
International Marketing and Purchasing
Author | : |
Publisher | : JAI Press Incorporated |
Total Pages | : 356 |
Release | : 2000-01-21 |
Genre | : Business & Economics |
ISBN | : 9780762303182 |
Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing.
Research in International Marketing
Author | : Peter W. Turnbull |
Publisher | : Routledge |
Total Pages | : 394 |
Release | : 2013 |
Genre | : Business & Economics |
ISBN | : 041565811X |
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.
International Marketing
Author | : Daniel W. Baack |
Publisher | : SAGE |
Total Pages | : 1012 |
Release | : 2018-11-20 |
Genre | : Business & Economics |
ISBN | : 1526463105 |
Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: More global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka Brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries New coverage of digital advances and social media marketing Updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography Additional videos supplementing the comprehensive online resource package for students and lecturers A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.