International Consumer Behavior In The 21st Century
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| Author | : A. Coskun Samli |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 184 |
| Release | : 2012-11-28 |
| Genre | : Business & Economics |
| ISBN | : 1461451256 |
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.
| Author | : Rajagopal |
| Publisher | : IGI Global |
| Total Pages | : 319 |
| Release | : 2015-01-31 |
| Genre | : Business & Economics |
| ISBN | : 1466675195 |
Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher
| Author | : A. Coskun Samli |
| Publisher | : Springer |
| Total Pages | : 192 |
| Release | : 2016-05-01 |
| Genre | : |
| ISBN | : 9781493945825 |
This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers.
| Author | : Chkoniya, Valentina |
| Publisher | : IGI Global |
| Total Pages | : 546 |
| Release | : 2020-04-03 |
| Genre | : Business & Economics |
| ISBN | : 1799831175 |
Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.
| Author | : Arjun Chaudhuri |
| Publisher | : Routledge |
| Total Pages | : 182 |
| Release | : 2006-08-14 |
| Genre | : Business & Economics |
| ISBN | : 1136406905 |
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
| Author | : Suki, Norazah Mohd |
| Publisher | : IGI Global |
| Total Pages | : 299 |
| Release | : 2020-06-26 |
| Genre | : Business & Economics |
| ISBN | : 1799830438 |
With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.
| Author | : Arch G. Woodside |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 197 |
| Release | : 2017-08-09 |
| Genre | : Business & Economics |
| ISBN | : 1787430073 |
The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.
| Author | : Isabelle Szmigin |
| Publisher | : Oxford University Press |
| Total Pages | : 523 |
| Release | : 2018 |
| Genre | : Business & Economics |
| ISBN | : 0198786239 |
A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.
| Author | : Debra L. Stephens |
| Publisher | : Taylor & Francis |
| Total Pages | : 233 |
| Release | : 2016-10-26 |
| Genre | : Business & Economics |
| ISBN | : 1317648854 |
Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.
| Author | : Cele C. Otnes |
| Publisher | : Taylor & Francis |
| Total Pages | : 484 |
| Release | : 2012-04-27 |
| Genre | : Business & Economics |
| ISBN | : 1136463488 |
This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.
