Advertising and the Business of Brands

Advertising and the Business of Brands
Author: Bruce Bendinger
Publisher: Routledge
Total Pages: 0
Release: 2009
Genre: Advertising
ISBN: 9781887229388

Twelve of the top professors in ad education team up to create an up-to-date introduction to the fast-changing worlds of advertising and marketing. If you want to learn how the ad business really works and where you can get started, this book is worth reading. From the Introduction all the way through "You and Your Career." Want to know more? Visit the Study Hall at adbuzz.com and try the Practice Tests.

Canadian Managerial Accounting Cases

Canadian Managerial Accounting Cases
Author: Lynn Carty
Publisher: Wiley Global Education
Total Pages: 81
Release: 2015-12-04
Genre: Business & Economics
ISBN: 1119045762

Managerial accounting gives managers the information they need to make decisions for the future. That’s why managerial accounting and cases are a perfect fit because both focus on future decision-making. While textbooks explain concepts and allow students to master problems, cases go above and beyond. Cases challenge students to critically examine the facts, analyze alternatives from a quantitative and qualitative perspective, and make recommendations. Canadian Managerial Accounting Cases presents cases on a variety of topics at either an introductory or intermediate level of difficulty. There is at least one case on each topic in a typical managerial accounting textbook so that instructors can use the case method throughout their course. Cases are a great way to support learner-centered teaching. Classes become a forum for instructors and students to go beyond lectures and problems by discussing and analyzing the case together. Detailed teaching notes help instructors plan their lessons and facilitate in-class discussions. Students are given a framework for analyzing managerial accounting cases, similar to the framework used in the professional accounting exams, as well as questions to help them in their case analysis. These questions vary in the level of detail so students can grow their case analysis skills. Students learning managerial accounting with cases can see how managerial accounting is used in organizations. They’ll gain experience in examining the facts, analyzing alternatives, and making decisions—all valuable skills no matter where students’ career paths take them.

Investigative Science Learning Environment

Investigative Science Learning Environment
Author: Eugenia Etkina
Publisher: Morgan & Claypool Publishers
Total Pages: 137
Release: 2019-11-15
Genre: Science
ISBN: 1643277804

The goal of this book is to introduce a reader to a new philosophy of teaching and learning physics - Investigative Science Learning Environment, or ISLE (pronounced as a small island). ISLE is an example of an "intentional" approach to curriculum design and learning activities (MacMillan and Garrison 1988 A Logical Theory of Teaching: Erotetics and Intentionality). Intentionality means that the process through which the learning occurs is as crucial for learning as the final outcome or learned content. In ISLE, the process through which students learn mirrors the practice of physics.

Physics

Physics
Author: Peter Lindenfeld
Publisher: Rutgers University Press
Total Pages: 385
Release: 2011-03-02
Genre: Science
ISBN: 0813550890

Today's physics textbooks have become encyclopedic, offering students dry discussions, rote formulas, and exercises with little relation to the real world. Physics: The First Science takes a different approach by offering uniquely accessible, student-friendly explanations, historical and philosophical perspectives and mathematics in easy-to-comprehend dialogue. It emphasizes the unity of physics and its place as the basis for all science. Examples and worked solutions are scattered throughout the narrative to help increase understanding. Students are tested and challenged at the end of each chapter with questions ranging from a guided-review designed to mirror the examples, to problems, reasoning skill building exercises that encourage students to analyze unfamiliar situations, and interactive simulations developed at the University of Colorado. With their experience instructing both students and teachers of physics for decades, Peter Lindenfeld and Suzanne White Brahmia have developed an algebra-based physics book with features to help readers see the physics in their lives. Students will welcome the engaging style, condensed format, and economical price.

Active Learning Guide

Active Learning Guide
Author: Alan Van Heuvelen
Publisher: Pearson
Total Pages: 0
Release: 2005-12-15
Genre: Physics
ISBN: 9780805390780

A series of discovery-based activities focused on building confidence with physics concepts and problem solving by helping to connect new ideas with existing knowledge. The student learns to evaluate, draw, diagram, and graph physics concepts.

Thinking Algebraically: An Introduction to Abstract Algebra

Thinking Algebraically: An Introduction to Abstract Algebra
Author: Thomas Q. Sibley
Publisher: American Mathematical Soc.
Total Pages: 478
Release: 2021-06-08
Genre: Education
ISBN: 1470460300

Thinking Algebraically presents the insights of abstract algebra in a welcoming and accessible way. It succeeds in combining the advantages of rings-first and groups-first approaches while avoiding the disadvantages. After an historical overview, the first chapter studies familiar examples and elementary properties of groups and rings simultaneously to motivate the modern understanding of algebra. The text builds intuition for abstract algebra starting from high school algebra. In addition to the standard number systems, polynomials, vectors, and matrices, the first chapter introduces modular arithmetic and dihedral groups. The second chapter builds on these basic examples and properties, enabling students to learn structural ideas common to rings and groups: isomorphism, homomorphism, and direct product. The third chapter investigates introductory group theory. Later chapters delve more deeply into groups, rings, and fields, including Galois theory, and they also introduce other topics, such as lattices. The exposition is clear and conversational throughout. The book has numerous exercises in each section as well as supplemental exercises and projects for each chapter. Many examples and well over 100 figures provide support for learning. Short biographies introduce the mathematicians who proved many of the results. The book presents a pathway to algebraic thinking in a semester- or year-long algebra course.

Technology Enhanced Language Learning: connecting theory and practice - Oxford Handbooks for Language Teachers

Technology Enhanced Language Learning: connecting theory and practice - Oxford Handbooks for Language Teachers
Author: Aisha Walker
Publisher: Oxford University Press
Total Pages: 271
Release: 2013-03-08
Genre: Study Aids
ISBN: 019437601X

How can you use technology for pedagogic purposes in the language classroom? Technology Enhanced Language Learning discusses how the use of technology opens up opportunities for learning, how it enables different types of learning, and how it affects language use.

Sizing Up the Universe

Sizing Up the Universe
Author: J. Richard Gott
Publisher: National Geographic Books
Total Pages: 244
Release: 2011
Genre: Nature
ISBN: 1426206518

Using space photographs and scaled maps, demonstrates the actual size of objects in the cosmos, from Buzz Aldrin's historic footprint on the Moon to the entire visible universe, with a gatefold of the Gott-Juric Map of the Universe.

Social Justice Language Teacher Education

Social Justice Language Teacher Education
Author: Margaret R. Hawkins
Publisher: Multilingual Matters
Total Pages: 189
Release: 2011-10-06
Genre: Language Arts & Disciplines
ISBN: 184769425X

Social justice language teacher education is a response to the acknowledgement that there are social/societal inequities that shape access to learning and educational achievement. In social justice language teacher education, social justice is the driving force and primary organizational device for the teacher education agenda. What does “social justice” mean in diverse global locations? What role does English play in promoting or denying equity? How can teachers come to see themselves as advocates for equal educational access and opportunity? This volume begins by articulating a view of social justice teacher education, followed by language teacher educators from 7 countries offering theorized accounts of their situated practices. Authors discuss powerful components of practice, and the challenges and tensions of doing this work within situated societal and institutional power structures.