Companies around the world are combining environmental and social responsibility to achieve improved financial performance. Yet, with the many elements that go into a strategic sustainability plan, businesses and their employees often get mired in the details. The first part of this book shows step-by-step how to define a sustainability plan that fits your organization. The second part is a choose-your-own-adventure reference guide to environmental and social initiatives that will help improve your bottom line. Adam Hammes weaves together easy-to-understand models, business examples, and personal stories from his years of experience. Drawing from his time as the first manager of sustainability for Kum & Go, an independent sustainability consultant, and the executive director of the Iowa Sustainable Business Forum, the book explains what sustainable business means and documents the well-researched ways in which environmental and social responsibility programs unfold inside companies. Over thirty case studies from responsible Iowa businesses illustrate exactly what you can do to assess your organization and take the next successful step. Some of these examples you will recognize, and hopefully many will be new. Sustainable Business in Iowa provides a simple framework for any professional who is committed to environmental and social performance, but who feels stuck and unsure of where to go next. The 5 Stage Journey - Learn the five stages of corporate sustainability initiatives. Know where you stand, so you can prepare for a successful move to the next stage. Related Issues - Learn how environmental and social issues develop in their later stages. Discover how working on related issues separately can severely limit success. Moving Stages - Learn what moves a company from one stage of an initiative to the next. Grasp how to facilitate that transition, generate momentum fast, and save time. Envision an Iowa where every business professional understands how to lead financially, environmentally, and socially responsible change in the workplace. Envision an Iowa where more and more of our local companies are seen as national and global leaders in sustainable business. Sustainable Business in Iowa shows you how that future is possible. For every paperback sold, $1 is donated to Net Impact and ENACTUS (Entrepreneurship Action Us). Thank you for helping future generations lead environmentally and socially responsible businesses of tomorrow.