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| Author | : Sarah Weise |
| Publisher | : Bixa |
| Total Pages | : 232 |
| Release | : 2019-03-24 |
| Genre | : |
| ISBN | : 9781717836793 |
In InstaBrain, you will learn: - Where they go for different types of content - What draws them in - How they make a buying decision - What keeps them coming back - How to tailor your marketing strategy for this new generation If you don't know this about Generation Z, you'll be out of business before you can say "IG."
| Author | : Jeff Fromm |
| Publisher | : AMACOM |
| Total Pages | : 247 |
| Release | : 2018-03-26 |
| Genre | : Business & Economics |
| ISBN | : 0814439284 |
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!
| Author | : Bonnie J. Kaplan |
| Publisher | : Houghton Mifflin |
| Total Pages | : 371 |
| Release | : 2021 |
| Genre | : Health & Fitness |
| ISBN | : 0358447100 |
A paradigm-shifting approach to treating mental disorders like anxiety, depression, and ADHD with food and nutrients, by two leading scientists who share their original, groundbreaking research with readers everywhere for the first time.
| Author | : Michael Bach |
| Publisher | : Page Two |
| Total Pages | : 0 |
| Release | : 2020-08-04 |
| Genre | : Business & Economics |
| ISBN | : 1989603408 |
In Birds of All Feathers, speaker, author, and diversity and inclusion expert Michael Bach argues that creating diverse, inclusive workplaces is not just the right thing to do-it is also the smart thing to do. It embraces an ethos of innovation and creativity. It's good for you and your employees, it strengthens your organization, and it benefits the people you serve. Whether you are in the arts, health, nonprofit, for-profit, or another sector, there is a business case for making your organization a space of true inclusion. Birds of All Feathers lays out what can be a complex topic in expertly accessible terms and shows you how to discover your organization's "why," how to implement and sustain beneficial changes, and how to measure its success. Book jacket.
| Author | : Dr. Anna Lembke |
| Publisher | : Penguin |
| Total Pages | : 305 |
| Release | : 2023-01-03 |
| Genre | : Psychology |
| ISBN | : 1524746746 |
INSTANT NEW YORK TIMES and LOS ANGELES TIMES BESTSELLER “Brilliant . . . riveting, scary, cogent, and cleverly argued.”—Beth Macy, author of Dopesick, as heard on Fresh Air This book is about pleasure. It’s also about pain. Most important, it’s about how to find the delicate balance between the two, and why now more than ever finding balance is essential. We’re living in a time of unprecedented access to high-reward, high-dopamine stimuli: drugs, food, news, gambling, shopping, gaming, texting, sexting, Facebooking, Instagramming, YouTubing, tweeting . . . The increased numbers, variety, and potency is staggering. The smartphone is the modern-day hypodermic needle, delivering digital dopamine 24/7 for a wired generation. As such we’ve all become vulnerable to compulsive overconsumption. In Dopamine Nation, Dr. Anna Lembke, psychiatrist and author, explores the exciting new scientific discoveries that explain why the relentless pursuit of pleasure leads to pain . . . and what to do about it. Condensing complex neuroscience into easy-to-understand metaphors, Lembke illustrates how finding contentment and connectedness means keeping dopamine in check. The lived experiences of her patients are the gripping fabric of her narrative. Their riveting stories of suffering and redemption give us all hope for managing our consumption and transforming our lives. In essence, Dopamine Nation shows that the secret to finding balance is combining the science of desire with the wisdom of recovery.
| Author | : Maureen Devine-Ahl |
| Publisher | : |
| Total Pages | : 252 |
| Release | : 2020-12-07 |
| Genre | : Social Science |
| ISBN | : 9781636766072 |
What will it take to achieve gender equality in our lifetime? This is the question that kicks off a curious and winding learning journey in How to Make the Matriarchy: The Power and Promise of Prioritizing Women. Maureen Devine-Ahl explores inspiring stories, cautionary tales, and takeaway lessons from around the world on what it will take to build a more gender-balanced future, and, in doing so, quickly learns that empowering women empowers humanity. By identifying four key areas of influence for women across the globe, Make the Matriarchy serves as a valuable source of wisdom, wit, and enlightenment for anyone curious about how we break through the remaining barriers to equality, and build a better society for us all. Not only does Devine-Ahl highlight the power and potential of building an inclusive society with women at the helm, she also provides ways in which all of us can support this endeavor in our every day lives. Make the Matriarchy is more than a rallying cry, it is a hymn of hope.
| Author | : Will Leach |
| Publisher | : Lioncrest Publishing |
| Total Pages | : 256 |
| Release | : 2018-10-09 |
| Genre | : Business & Economics |
| ISBN | : 9781544512402 |
Your nonconscious mind will filter out more than 99 percent of marketing you
| Author | : Miri Rodriguez |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 257 |
| Release | : 2023-07-03 |
| Genre | : Business & Economics |
| ISBN | : 1398610097 |
Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.
| Author | : Simon Kingsnorth |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 344 |
| Release | : 2016-05-03 |
| Genre | : Business & Economics |
| ISBN | : 0749474718 |
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
| Author | : Kenneth E. Clow |
| Publisher | : Prentice Hall |
| Total Pages | : 0 |
| Release | : 2012 |
| Genre | : Advertising |
| ISBN | : 9780133250916 |
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
