Inside Campaigns
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Author | : William J. Feltus |
Publisher | : CQ Press |
Total Pages | : 358 |
Release | : 2016-02-24 |
Genre | : Political Science |
ISBN | : 1506332986 |
Inside Campaigns: Elections Through the Eyes of Political Professionals offers readers a detailed, thoroughly researched examination of U.S. political campaigns. Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and all the ways campaigns affect election outcomes. The expert author team of William J. Feltus, Kenneth M. Goldstein, and Matthew Dallek provide guidance drawn from actual campaign case studies, contribute their own data-backed assessment of the current state of modern political campaign management, and offer a trove of observations and war stories. Interviewees include high-profile professionals such as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known political journeymen and women who manage America’s state and local campaigns. Democrats and Republicans are evenly represented, giving students a balanced, unique and valuable insight into how campaigns operate.
Author | : Robert M. Schwartz |
Publisher | : |
Total Pages | : 0 |
Release | : 2006 |
Genre | : Labor unions |
ISBN | : 9780945902157 |
Author | : Jonathan Allen |
Publisher | : Crown |
Total Pages | : 498 |
Release | : 2018-05-01 |
Genre | : Biography & Autobiography |
ISBN | : 0553447114 |
#1 NEW YORK TIMES BESTSELLER It was never supposed to be this close. And of course she was supposed to win. How Hillary Clinton lost the 2016 election to Donald Trump is the riveting story of a sure thing gone off the rails. For every Comey revelation or hindsight acknowledgment about the electorate, no explanation of defeat can begin with anything other than the core problem of Hillary's campaign--the candidate herself. Through deep access to insiders from the top to the bottom of the campaign, political writers Jonathan Allen and Amie Parnes have reconstructed the key decisions and unseized opportunities, the well-intentioned misfires and the hidden thorns that turned a winnable contest into a devastating loss. Drawing on the authors' deep knowledge of Hillary from their previous book, the acclaimed biography HRC, Shattered offers an object lesson in how Hillary herself made victory an uphill battle, how her difficulty articulating a vision irreparably hobbled her impact with voters, and how the campaign failed to internalize the lessons of populist fury from the hard-fought primary against Bernie Sanders. Moving blow-by-blow from the campaign's difficult birth through the bewildering terror of election night, Shattered tells an unforgettable story with urgent lessons both political and personal, filled with revelations that will change the way readers understand just what happened to America on November 8, 2016.
Author | : Alex Marland |
Publisher | : UBC Press |
Total Pages | : 263 |
Release | : 2020-05-01 |
Genre | : Political Science |
ISBN | : 0774864699 |
Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals the duties and obstacles faced during the heat of a campaign. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.
Author | : Samuel L. Popkin |
Publisher | : University of Chicago Press |
Total Pages | : 335 |
Release | : 2020-05-15 |
Genre | : Political Science |
ISBN | : 022677287X |
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. "Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."—David S. Broder, The Washington Post
Author | : Jeffrey M. Stonecash |
Publisher | : Rowman & Littlefield Publishers |
Total Pages | : 189 |
Release | : 2008-07-25 |
Genre | : Political Science |
ISBN | : 1461722357 |
Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.
Author | : Michael D. Cohen |
Publisher | : Rowman & Littlefield |
Total Pages | : 205 |
Release | : 2021-06-15 |
Genre | : Political Science |
ISBN | : 1538153815 |
Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns take readers through how campaigns are organized, state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks. The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy. Modern Political Campaigns will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.
Author | : Edward-Isaac Dovere |
Publisher | : Penguin |
Total Pages | : 545 |
Release | : 2022-05-31 |
Genre | : Political Science |
ISBN | : 1984878093 |
An award-winning political journalist for The Atlantic tells the inside story of how the embattled Democratic Party, seeking a direction for its future during the Trump years, successfully regained the White House. The 2020 presidential campaign was a defining moment for America. As Donald Trump and his nativist populism cowed the Republican Party into submission, many Democrats—haunted by Hillary Clinton’s shocking loss in 2016 and the resulting four-year-long identity crisis—were convinced that he would be unbeatable. Their party and the country, it seemed, might never recover. How, then, did Democrats manage to win the presidency, especially after the longest primary race with the biggest field ever? How did they keep themselves united through an internal struggle between newly empowered progressives and establishment forces—playing out against a pandemic, an economic crisis, and a new racial reckoning? Edward-Isaac Dovere’s Battle for the Soul is the searing, fly-on-the-wall account of the Democrats’ journey through recalibration and rebirth. Dovere traces this process: from the early days in the wilderness of the post-Obama era to the jockeying of potential candidates; from the backroom battles and exhausting campaigns to the unlikely triumph of the man few expected to win; and on through the inauguration and the insurrection at the Capitol. Dovere draws on years of on-the-ground reporting and contemporaneous conversations with the key players—whether with Pete Buttigieg in his hotel suite in Des Moines an hour before he won the Iowa caucuses or with Joe Biden in his first-ever interview in the Oval Office—as well as with aides, advisors, and voters. Offering unparalleled access and an insider’s command of the campaign, Battle for the Soul takes a compelling look at the policies, politics, and people, as well as the often absurd process of running for president. This fresh and timely story brings you on the trail, into the private rooms, and along to eavesdrop on critical conversations. You will never see campaigns or this turning point in our history the same way again.
Author | : Jarol B. Manheim |
Publisher | : Routledge |
Total Pages | : 469 |
Release | : 2011-01-24 |
Genre | : Political Science |
ISBN | : 1136842179 |
Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and carefully managed efforts to do just that. Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it. Jarol Manheim’s forward-looking, broad, and systematic analysis is a must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private sectors.
Author | : D. Sunshine Hillygus |
Publisher | : Princeton University Press |
Total Pages | : 268 |
Release | : 2014-04-24 |
Genre | : Political Science |
ISBN | : 1400831598 |
The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance. The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns.