Innovative Pricing Strategies to Increase Profits, Second Edition

Innovative Pricing Strategies to Increase Profits, Second Edition
Author: Daniel Marburger
Publisher: Business Expert Press
Total Pages: 108
Release: 2015-09-08
Genre: Business & Economics
ISBN: 1631573705

Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, it's just a matter of time before competitors follow suit. And the influx of competition inevitably places downward pressure on both price and profitability. Whether you're an economics student or a manager with absolutely no background in economics, this book will help you make better decisions and learn more about the Five Forces Model, (first published in 1979 by Harvard economist Michael Porter) which identifies the characteristics that can help insulate a firm from competitive forces. This book brings microeconomic theory into the world of the business manager rather than the other way around. The author expounds on microeconomic theory, enabling economists to take the knowledge back to the office and apply it.

The Price Advantage

The Price Advantage
Author: Michael V. Marn
Publisher: John Wiley & Sons
Total Pages: 306
Release: 2004-04-12
Genre: Business & Economics
ISBN: 0471690023

The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.

How Strong Is Your Firm's Competitive Advantage, Second Edition

How Strong Is Your Firm's Competitive Advantage, Second Edition
Author: Daniel Marburger
Publisher: Business Expert Press
Total Pages: 108
Release: 2015-09-21
Genre: Business & Economics
ISBN: 1631573683

According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing strategies that are far more innovative than the single-price strategy. However, in the world of pricing, there is no Òone size fits allÓ strategy. Some pricing strategies are better suited to some situations than others. Sam's Club, owned by Walmart Stores, Inc., for example, charge a membership fee for the right to purchase the store's inventory whereas Walmart Supercenters do not. If Suddenlink Communications bundles Internet, cable, and phone service to increase profits, why does it also sell the same items separately? Is it true that passengers seated next to each other on the same flight might pay dramatically different fares? Inside you'll learn how various pricing strategies, including price discrimination, two-part tariffs, bundling, peak-load pricing, and dynamic pricing need specific and necessary ingredients in order to succeed. The authors show you how to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.

Economics For Gce A Level: The Complete Guide (Second Edition)

Economics For Gce A Level: The Complete Guide (Second Edition)
Author: Benjamin Gui Hong Thong
Publisher: World Scientific
Total Pages: 408
Release: 2023-03-21
Genre: Business & Economics
ISBN: 9811275424

The complete study guide to your A Level Economics Exam:This study guide is based on the latest H2 and H1 Economics syllabus of the Singapore-Cambridge General Certificate of Education Advanced Level (GCE A Level) examination.Economics students will find every chapter, complete with diagrams and topical discussions, useful for their learning. It draws extensively on real-world examples, especially those relating to Singapore.Also recommended for pre-tertiary economics assessment, including Cambridge International AS & A Level Economics.

Innovative Pricing Strategies to Increase Profi ts

Innovative Pricing Strategies to Increase Profi ts
Author: Daniel Marburger
Publisher: Business Expert Press
Total Pages: 148
Release: 2012-08-09
Genre: Business & Economics
ISBN: 1606493825

According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing strategies that are far more innovative than the single-price strategy. However, in the world of pricing, there is no “one size fits all” strategy. Some pricing strategies are better suited to some situations than others. Sam’s Clubs, owned by Walmart Stores, Inc., for example, charge a membership fee for the right to purchase the store’s inventory whereas Walmart Supercenters do not. If Suddenlink Communications bundles Internet, cable, and phone service to increase profits, why does it also sell the same items separately? Is it true that passengers seated next to each other on the same flight might pay dramatically different fares? Inside you’ll learn how various pricing strategies, including price discrimination, two-part tariffs, bundling, peak-load pricing, and dynamic pricing need specific and necessary ingredients in order to succeed. The authors show you how to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.

Smart Pricing

Smart Pricing
Author: Jagmohan Raju
Publisher: Pearson Prentice Hall
Total Pages: 225
Release: 2010-03-11
Genre: Business & Economics
ISBN: 0137071884

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.

The Modern Caribbean Economy, Volume II

The Modern Caribbean Economy, Volume II
Author: Nikolaos Karagiannis
Publisher: Business Expert Press
Total Pages: 183
Release: 2016-09-16
Genre: Business & Economics
ISBN: 1631575635

Caribbean economies have been faced with mounting challenges arising from the increasing pace of economic globalization. The financial crisis of 2007 further exacerbated economic instability due to high foreign debt, lack of competitiveness, declining productivity, and high unemployment and underemployment. This in turn has precipitated increasing social and environmental problems, including poverty, inequality, crime and violence, and environmental degradation, all of which require new perspectives and policy approaches for transformative change and sustainable development. In this two volume multidisciplinary edited book The Modern Caribbean Economy, Volume I provides scholars and practitioners with alternative theoretical perspectives and concrete policy recommendations, while Volume II discusses economic, industrial, and social problems facing the Caribbean along with pragmatic proposals to successfully deal with these, while building local resilience and enhancing institutional strength in the region.

A Primer on Nonparametric Analysis, Volume I

A Primer on Nonparametric Analysis, Volume I
Author: Shahdad Naghshpour
Publisher: Business Expert Press
Total Pages: 178
Release: 2016-08-18
Genre: Business & Economics
ISBN: 1631574469

Nonparametric statistics provide a scientific methodology for cases where customary statistics are not applicable. Nonparametric statistics are used when the requirements for parametric analysis fail, such as when data are not normally distributed or the sample size is too small. The method provides an alternative for such cases and is often nearly as powerful as parametric statistics. Another advantage of nonparametric statistics is that it offers analytical methods that are not available otherwise. Nonparametric methods are intuitive and simple to comprehend, which helps researchers in the social sciences understand the methods in spite of lacking mathematical rigor needed in analytical methods customarily used in science. This book is a methodology book and bypasses theoretical proofs while providing comprehensive explanations of the logic behind the methods and ample examples, which are all solved using direct computations as well as by using Stata. It is arranged into two integrated volumes. Although each volume, and for that matter each chapter, can be used separately, it is advisable to read as much of both volumes as possible; because familiarity with what is applicable for different problems will enhance capabilities.

The Modern Caribbean Economy, Volume I

The Modern Caribbean Economy, Volume I
Author: Nikolaos Karagiannis
Publisher: Business Expert Press
Total Pages: 116
Release: 2016-09-16
Genre: Business & Economics
ISBN: 1631575554

Caribbean economies have been faced with mounting challenges arising from the increasing pace of economic globalization. The financial crisis of 2007 further exacerbated economic instability due to high foreign debt, lack of competitiveness, declining productivity, and high unemployment and underemployment. This in turn has precipitated increasing social and environmental problems, including poverty, inequality, crime and violence, and environmental degradation, all of which require new perspectives and policy approaches for transformative change and sustainable development. In this two volume multidisciplinary edited book The Modern Caribbean Economy, Volume I provides scholars and practitioners with alternative theoretical perspectives and concrete policy recommendations, while Volume II discusses economic, industrial, and social problems facing the Caribbean along with pragmatic proposals to successfully deal with these, while building local resilience and enhancing institutional strength in the region.

How the Information Revolution Remade Business and the Economy

How the Information Revolution Remade Business and the Economy
Author: Apek Mulay
Publisher: Business Expert Press
Total Pages: 214
Release: 2016-12-08
Genre: Business & Economics
ISBN: 1631575902

Tremendous technological progress in the last half century has exponentially grown productivity as well as increased automation to reduce the costs of operation for businesses. On one hand, ever-growing productivity has reduced requirements for manual labor through automation. But, on other hand, huge unemployment created from reduction of workforce due to automaÂtion, has reduced the consumer purchasing power and is indirectly hurting the Return on Investments (RoI). This brings any further progress of technology to a standstill. For technology to progress both supply and demand have to grow. The supply comes from producÂtivity of workforce and demand comes from their wages. Hence, free markets must ensure that wages automatically catch up with ever-growing productivity, with minimal government inÂtervention. To avoid automation from destroying jobs in an economy, free markets should ensure that working hours of workforce be reduced during the waning phase of economy and increased during its waxing phase.