Improving The User Experience Through Practical Data Analytics
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| Author | : Michael Beasley |
| Publisher | : Newnes |
| Total Pages | : 251 |
| Release | : 2013-06-21 |
| Genre | : Computers |
| ISBN | : 0124046940 |
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. - Discover concrete information on how web analytics data support user research and user-centered design - Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need - Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders
| Author | : Mike Fritz |
| Publisher | : Morgan Kaufmann |
| Total Pages | : 397 |
| Release | : 2015-03-03 |
| Genre | : Computers |
| ISBN | : 0128006781 |
Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data—not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you'll delight your users, increase your bottom line and gain a powerful competitive advantage for your company—and yourself. Key features include: - Practical advise on choosing the right data analysis technique for each project. - A step-by-step methodology for applying each technique, including examples and scenarios drawn from the UX field. - Detailed screen shots and instructions for performing the techniques using Excel (both for PC and Mac) and SPSS. - Clear and concise guidance on interpreting the data output. - Exercises to practice the techniques - Practical guidance on choosing the right data analysis technique for each project. - Real-world examples to build a theoretical and practical understanding of key concepts from consumer and financial verticals. - A step-by-step methodology for applying each predictive technique, including detailed examples. - A detailed guide to interpreting the data output and examples of how to effectively present the findings in a report. - Exercises to learn the techniques
| Author | : Rochelle King |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 275 |
| Release | : 2017-03-29 |
| Genre | : Computers |
| ISBN | : 1449334954 |
On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow. Understand the relationship between data, business, and design Get a firm grounding in data, data types, and components of A/B testing Use an experimentation framework to define opportunities, formulate hypotheses, and test different options Create hypotheses that connect to key metrics and business goals Design proposed solutions for hypotheses that are most promising Interpret the results of an A/B test and determine your next move
| Author | : Jeff Sauro |
| Publisher | : Measuringu Press |
| Total Pages | : 334 |
| Release | : 2018-06-25 |
| Genre | : User interfaces (Computer systems) |
| ISBN | : 9780692149096 |
"This is a practical book about how to measure the user experience of websites, software, mobile apps, products, or just anything people use. This book is for UX researchers, designers, product owners, or anyone that has a vested interest in improving experience of websites and products"--Introduction.
| Author | : Jeff Gothelf |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 152 |
| Release | : 2013-03-15 |
| Genre | : Business & Economics |
| ISBN | : 1449311652 |
User experience (UX) design has traditionally been a deliverables-based practice, with wireframes, site maps, flow diagrams, and mockups. But in today’s web-driven reality, orchestrating the entire design from the get-go no longer works. This hands-on book demonstrates Lean UX, a deeply collaborative and cross-functional process that lets you strip away heavy deliverables in favor of building shared understanding with the rest of the product team. Lean UX is the evolution of product design; refined through the real-world experiences of companies large and small, these practices and principles help you maintain daily, continuous engagement with your teammates, rather than work in isolation. This book shows you how to use Lean UX on your own projects. Get a tactical understanding of Lean UX—and how it changes the way teams work together Frame a vision of the problem you’re solving and focus your team on the right outcomes Bring the designer’s tool kit to the rest of your product team Break down the silos created by job titles and learn to trust your teammates Improve the quality and productivity of your teams, and focus on validated experiences as opposed to deliverables/documents Learn how Lean UX integrates with Agile UX
| Author | : Jeff Gothelf |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 205 |
| Release | : 2016-09-12 |
| Genre | : Business & Economics |
| ISBN | : 1491953578 |
UX design has traditionally been deliverables-based. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups helped define the practice in its infancy.Over time, however, this deliverables-heavy process has put UX designers in the deliverables business. Many are now measured and compensated for the depth and breadth of their deliverables instead of the quality and success of the experiences they design. Designers have become documentation subject matter experts, known for the quality of the documents they create instead of the end-state experiences being designed and developed.So what's to be done? This practical book provides a roadmap and set of practices and principles that will help you keep your focus on the the experience back, rather than the deliverables. Get a tactical understanding of how to successfully integrate Lean and UX/Design; Find new material on business modeling and outcomes to help teams work more strategically; Delve into the new chapter on experiment design and Take advantage of updated examples and case studies.
| Author | : Andre W. Kushniruk |
| Publisher | : Springer Nature |
| Total Pages | : 474 |
| Release | : |
| Genre | : |
| ISBN | : 3031699475 |
| Author | : Luke Hay |
| Publisher | : SitePoint Pty Ltd |
| Total Pages | : 207 |
| Release | : 2017-01-10 |
| Genre | : Computers |
| ISBN | : 1492018414 |
Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics. This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers: why you need to gather analytics data for your UX projects getting set up with analytics tools analyzing data how to find problems in your analytics using analytics to aid user research, measure and report on outcomes By the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an "analytics first" approach to your UX projects.
| Author | : Louis Rosenfeld |
| Publisher | : Rosenfeld Media |
| Total Pages | : 372 |
| Release | : 2011-07-06 |
| Genre | : Computers |
| ISBN | : 1933820047 |
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
| Author | : Bill Albert |
| Publisher | : Newnes |
| Total Pages | : 320 |
| Release | : 2013-05-23 |
| Genre | : Computers |
| ISBN | : 0124157920 |
Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. - Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data - Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system - Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed - Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience
