Identity Politics And Its Impact On The Spread Of Digital Marketing
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| Author | : Daniel B. Solomon |
| Publisher | : Balboa Press |
| Total Pages | : 157 |
| Release | : 2021-08-02 |
| Genre | : Business & Economics |
| ISBN | : 1982272236 |
Identity Politics and Its Impact on the Spread of Digital Marketing (A Framework to Manage Country Level Political Risk in Ethiopia) is a research work made for the partial fulfillment of a PhD degree in Project Management at LIGS University, which is located at 810 Richards St, Honolulu, HI 96813 USA. The research work is supervised by Professor George Alexander and approved by other two opponent professors.
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : Daniel Solomon |
| Publisher | : Xlibris Corporation |
| Total Pages | : 203 |
| Release | : 2022-12-28 |
| Genre | : Fiction |
| ISBN | : 1669861120 |
Daniel Solomon is an accomplished author that writes both in English and Amharic, the vernacular official language of the Federal Democratic Republic. He was born and raised in Ethiopia. Hence, the majority of his works are portraits of his motherland, a country of ancient civilization, a home of hospitality, and a symbol of freedom. That being said, Daniel is currently a citizen of the United States of America, where he has lived and worked for years now. Literature is very much near and dear to the heart of Daniel Solomon. He spends a significant amount of his time reading and writing books. His work across multiple disciplines largely discourses narratives of human experience from all walks of life. Some of his exemplary books include titles lie Africa Distracted: Collection of Poems (2000) text in English, Abeshatay (2000) Novel text in Amharic, Tachyon (2016) Novel Text in Amharic, Blue Wave (2020) Novel text in English, The Sold Nation (2021) Novel, text in English, and The War of Two Brothers : collection of Poems (2019) text in English. He has also written academic books such as English for Grade 11 (2003), English for Pre-University and College Students (2005), and The Impact of Identity Politics for the Spread of Digital Marketing, the Case of Ethiopia (2021). He has also published various articles on in anemic and scientific journals such as the Journal of Engineering Computer Science, the Advanced Journal of Social Science and Humanities, and the Research Gate. His academic publications concentrate on his areas of study which embrace literature, technology, leadership, and project management. At present, the majority of his works are available online at
| Author | : Patricia Hill Collins |
| Publisher | : John Wiley & Sons |
| Total Pages | : 206 |
| Release | : 2020-04-17 |
| Genre | : Social Science |
| ISBN | : 1509539697 |
The concept of intersectionality has become a central topic in academic and activist circles alike. But what exactly does it mean, and why has it emerged as such a vital lens through which to explore how social inequalities of race, class, gender, sexuality, age, ability, and ethnicity shape one another? In this fully revised and expanded second edition of their popular text, Patricia Hill Collins and Sirma Bilge provide a much-needed introduction to the field of intersectional knowledge and praxis. Analyzing the emergence, growth, and contours of the concept of intersectionality, the authors also consider its global reach through an array of new topics such as the rise of far-right populism, reproductive justice, climate change, and digital environments and cultures. Accessibly written and drawing on a plethora of lively examples to illustrate its arguments, the book highlights intersectionality’s potential for understanding complex architecture of social and economic inequalities and bringing about social justice-oriented change. Intersectionality will be an invaluable resource for anyone grappling with the main ideas, debates, and new directions in this field. Also available as an audiobook.
| Author | : Nathaniel Persily |
| Publisher | : Cambridge University Press |
| Total Pages | : 365 |
| Release | : 2020-09-03 |
| Genre | : Business & Economics |
| ISBN | : 1108835554 |
A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.
| Author | : Hopeton S. Dunn |
| Publisher | : Springer Nature |
| Total Pages | : 390 |
| Release | : 2021-01-30 |
| Genre | : Social Science |
| ISBN | : 303054169X |
This book advances alternative approaches to understanding media, culture and technology in two vibrant regions of the Global South. Bringing together scholars from Africa and the Caribbean, it traverses the domains of communication theory, digital technology strategy, media practice reforms, and corporate and cultural renewal. The first section tackles research and technology with new conceptual thinking from the South. The book then looks at emerging approaches to community digital networks, online diaspora entertainment, and video gaming strategies. The volume then explores reforms in policy and professional practice, including in broadcast television, online newspapers, media philanthropy, and business news reporting. Its final section examines the role of village-based folk media, the power of popular music in political opposition, and new approaches to overcoming neo-colonial propaganda and external corporate hegemony. This book therefore engages critically with the central issues of how we communicate, produce, entertain, and build communities in 21st-century Africa and the Caribbean.
| Author | : Christiane Paul |
| Publisher | : Thames & Hudson |
| Total Pages | : 524 |
| Release | : 2023-04-27 |
| Genre | : Art |
| ISBN | : 0500779015 |
Digital art, along with the technological developments of its medium, has rapidly evolved from the digital revolution into the social media era and to the postdigital and post-Internet landscape. This new, expanded edition of this invaluable overview of the medium traces the emergence of artificial intelligence, augmented and mixed realities, and Non-Fungible Tokens (NFTs), and surveys themes explored by digital artworks in the areas of activism, networks and telepresence, and ecological art and the Anthropocene. Christiane Paul considers all forms of digital art, focusing on the basic characteristics of their aesthetic language and their technological and art-historical evolution. By looking at the ways in which internet art, digital installation, software art, AR and VR haveemerged as recognized artistic practices, Digital Art is an essential critical guide.
| Author | : Christiane Paul |
| Publisher | : Thames & Hudson |
| Total Pages | : 524 |
| Release | : 2023-05-09 |
| Genre | : Art |
| ISBN | : 0500778981 |
The fourth edition of the essential introduction to digital art, one of contemporary art’s most exciting and dynamic forms of practice. Digital art, along with the technological developments of its medium, has rapidly evolved from the “digital revolution” into the social media era and then to the postdigital and post-Internet landscape. This new, expanded edition of Christiane Paul’s acclaimed book traces the emergence of artificial intelligence, augmented and mixed realities, and non-fungible tokens (NFTs) and surveys themes explored by digital artworks in the areas of activism, networks and telepresence, and ecological art andthe Anthropocene. It also examines issues surrounding the collection, presentation, and preservation of digital art. It looks at the impact of digital techniques and media on traditional forms of art, such as printing, painting, photography, and sculpture, as well as exploring the ways in which the Internet and software art, digital installation, and virtual reality have emerged as recognized artistic practices. Digital Art is an accessible and engaging text that brings to life individual works, explaining in clear terms how they use technologyto produce artworks with a radical new aesthetic and thematic and interactive qualities. It is an essential critical guide to all forms of digital art.
| Author | : Nanjala Nyabola |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 291 |
| Release | : 2018-11-15 |
| Genre | : Political Science |
| ISBN | : 178699433X |
From the upheavals of recent national elections to the success of the #MyDressMyChoice feminist movement, digital platforms have already had a dramatic impact on political life in Kenya – one of the most electronically advanced countries in Africa. While the impact of the Digital Age on Western politics has been extensively debated, there is still little appreciation of how it has been felt in developing countries such as Kenya, where Twitter, Facebook, WhatsApp and other online platforms are increasingly a part of everyday life. Written by a respected Kenyan activist and researcher at the forefront of political online struggles, this book presents a unique contribution to the debate on digital democracy. For traditionally marginalised groups, particularly women and people with disabilities, digital spaces have allowed Kenyans to build new communities which transcend old ethnic and gender divisions. But the picture is far from wholly positive. Digital Democracy, Analogue Politics explores the drastic efforts being made by elites to contain online activism, as well as how 'fake news', a failed digital vote-counting system and the incumbent president's recruitment of Cambridge Analytica contributed to tensions around the 2017 elections. Reframing digital democracy from the African perspective, Nyabola's ground-breaking work opens up new ways of understanding our current global online era.
| Author | : Patrick M. Whitehead |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 235 |
| Release | : 2019-05-20 |
| Genre | : Psychology |
| ISBN | : 1498591019 |
In Resituating Humanistic Psychology, Patrick Whitehead and Miles Groth urge psychologists to return to the aims and goals of psychology as it first emerged. Illustrating how the field has veered from its initial conception, Whitehead and Groth trace its growth from the late 1800s to the humanistic revolution of the 1960s to the current period of social unrest. Whitehead and Groth touch on Wilhelm Wundt’s and William James’s vision for the field; the lasting changes made to clinical psychology, methods of investigation, and psychology of learning in the 1960s; and the effects of isolation, extreme connectivity, and social politics on psychology today. This book is recommended for scholars and students of psychology, history, and philosophy.
