Testing Business Ideas

Testing Business Ideas
Author: David J. Bland
Publisher: John Wiley & Sons
Total Pages: 365
Release: 2019-11-06
Genre: Business & Economics
ISBN: 1119551420

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Validating Product Ideas

Validating Product Ideas
Author: Tomer Sharon
Publisher: Rosenfeld Media
Total Pages: 345
Release: 2016-01-19
Genre: Business & Economics
ISBN: 1933820926

Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.

Turn Ideas Into Products

Turn Ideas Into Products
Author: Steve Johnson
Publisher:
Total Pages: 143
Release: 2017-04-02
Genre: Product management
ISBN: 9781520728544

We've all heard stories of amazing product successes: the brilliant college kid who started a business in his dorm room; the team who built a business from the back of a napkin with just a few friends and sold it for millions. Yet for every amazing success story, there are thousands of stories of products that went nowhere. Most of us aren't looking at billion-dollar valuations; we're not looking for an exit. Instead we have a few ideas -- some innovative, some not -- and we're trying to determine which to pursue. Likely, you're working for a company today and you need a step-by-step approach to turn ideas, regardless of their source, into businesses. In Turn Ideas into Products, author Steve Johnson introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.

A Playful Production Process

A Playful Production Process
Author: Richard Lemarchand
Publisher: MIT Press
Total Pages: 409
Release: 2021-10-12
Genre: Computers
ISBN: 0262045516

How to achieve a happier and healthier game design process by connecting the creative aspects of game design with techniques for effective project management. This book teaches game designers, aspiring game developers, and game design students how to take a digital game project from start to finish—from conceptualizing and designing to building, playtesting, and iterating—while avoiding the uncontrolled overwork known among developers as “crunch.” Written by a legendary game designer, A Playful Production Process outlines a process that connects the creative aspects of game design with proven techniques for effective project management. The book outlines four project phases—ideation, preproduction, full production, and post-production—that give designers and developers the milestones they need to advance from the first glimmerings of an idea to a finished game.

65 Case Study Ideas In Production,operation,supply Chain And Logistics Management

65 Case Study Ideas In Production,operation,supply Chain And Logistics Management
Author: Dr. Asim Kumar Bandyopadhyay
Publisher: OrangeBooks Publication
Total Pages: 232
Release: 2022-04-26
Genre: Business & Economics
ISBN:

This book is a compilation of case study ideas in the areas of production, operation, supply chain and logistics management (POM-SCL) ,also incorporating operation strategies. This book has been designed conforming to the standards of this common subject for the courses of Master of Business Administration (MBA) and Post Graduate Diploma in Management (PGDM) prescribed by the All India Council of Technical Education (AICTE) and University Grants Commission (UGC). The book consists of sixty five case study ideas covering almost the entire gamut of the subject concerned. All these cases are based on Indian organizations/industries using the characters with names typically Indian and the narrations of these cases reflect Indian work culture, value systems and ethos. All these cases are followed by a set of about half a dozen questions pertaining to the narrations with the corresponding answers suggested for the guidance of the teachers and the students alike. Apart from making the book very convenient and handy for studying the subject, it is also aimed at dispelling fears and apprehensions among the students with non –science/non-technical background that they seem to have about this subject. Getting familiar with the numerical exercises given and solved in this book by practice will make passing this subject a cakewalk for any average student. The cases are so designed as to expose the students to the realities and challenges to the actual professional life while still seating in the class rooms, much before entering a professional career. The book provides a colossal value addition as both a complement and a supplement to the theories in the text books.

Ideas production and international knowledge spillovers: digging deeper into emerging countries

Ideas production and international knowledge spillovers: digging deeper into emerging countries
Author: World Intellectual Property Organization
Publisher: WIPO
Total Pages: 55
Release:
Genre: Law
ISBN:

Research and development (R&D) activities of emerging countries (EMEs) have increased considerably in recent years. How important are knowledge transfers from developed countries and other emerging countries? This wide-ranging but rigorous macro-level study of 31 EMEs provides some much-needed evidence.

A Technique for Producing Ideas

A Technique for Producing Ideas
Author: James Young
Publisher: McGraw Hill Professional
Total Pages: 65
Release: 2003-02-11
Genre: Business & Economics
ISBN: 0071426256

A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process. "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal." --William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

Generating Breakthrough New Product Ideas

Generating Breakthrough New Product Ideas
Author: Robert G. Cooper
Publisher: Product Development Institute
Total Pages: 273
Release: 2009-04
Genre: Business & Economics
ISBN: 097328272X

Companies are experiencing a shortage of game-changing ideas that drive growth. This is a 'how to' book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to 'feed' your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: www.stage-gate.com

Innovation

Innovation
Author: Hayden Lee Vaughn
Publisher:
Total Pages: 62
Release: 2010
Genre: Engineering design
ISBN:

Act Now!

Act Now!
Author: Kevin Harrington
Publisher: Hci
Total Pages: 0
Release: 2009
Genre: Businessmen
ISBN: 9780757307560

Harrington, the infomercial guru who started the infomercial craze with products like the Ginsu Knife, Wally Wok, and the Ab Isolator, brings his experience and know-how to ambitious entrepreneurs, inventors, and businesspeople.