Hybrid Media Events
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Author | : Johanna Sumiala |
Publisher | : Emerald Group Publishing |
Total Pages | : 177 |
Release | : 2018-05-18 |
Genre | : Social Science |
ISBN | : 1787148521 |
What are hybrid media events? And how do these events shape our lives in the present digital age? This book addresses these questions by explaining how terrorist violence makes global events. The empirical analyses are based on the case of Charlie Hebdo attacks in 2015 and the global circulation of solidarities and anger connected with the attacks.
Author | : Ben Chodor |
Publisher | : John Wiley & Sons |
Total Pages | : 208 |
Release | : 2020-09-23 |
Genre | : Business & Economics |
ISBN | : 1119747171 |
Creating virtual events is not as simple as moving the same content online — learn how to immediately leverage virtual solutions for effective in-person online events As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations are scrambling to create virtual meetings and events to address important time-sensitive issues. Transitioning to Virtual and Hybrid Events explains everything an event host needs to know about going virtual, from understanding the new audience, to adapting content to the new medium, to marketing effectively, and much more. Author Ben Chodor, president of Intrado Digital Media, provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes and across all industries. Packed with detailed tutorials, real-world case studies, illustrative examples, and highly useful checklists, this comprehensive resource provides step-by-step guidance on: Planning, creating, and implementing a digital event Choosing between a stream, a webcast, or a hybrid event Evaluating different technological solutions Producing compelling virtual content for a variety of scenarios Effectively promoting online events Meeting the needs of a diverse and global audience Transitioning to Virtual and Hybrid Events is an indispensable instruction manual for anyone tasked with enhancing their organization’s continuity plans, enabling their employee base to work remotely, or creating any type of virtual solution to meet this urgent crisis.
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Release | : 2016 |
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Abstract: This article suggests a new methodological model for the study of hybrid media events with global appeal. This model, developed in the project on the 2015 Charlie Hebdo attacks in Paris, was created specifically for researching digital media - and in particular, Twitter. The article is structured as follows. Firstly, the methodological scope is discussed against the theoretical context, e.g. the theory of media events. In the theoretical discussion, special emphasis is given to i) disruptive, upsetting, or disintegrative media events and hybrid media events and ii) the conditions of today's heterogeneous and globalised media communication landscape. Secondly, the article introduces a multi-method approach developed for the analysis of hybrid media events. In this model, computational social science - namely, automated content analysis (ACA) and social network analytics (SNA) - are combined with a qualitative approach - specifically, digital ethnography. The article outlines three k
Author | : Andrew Chadwick |
Publisher | : Oxford University Press |
Total Pages | : 369 |
Release | : 2017 |
Genre | : Business & Economics |
ISBN | : 0190696737 |
New communication technologies have reshaped media and politics. But who are the new power players? The Hybrid Media System shows how the interactions among older and newer media technologies, genres, norms, behaviors, and organizational forms now shape power relations among political actors, media, and publics.
Author | : Ben Chodor |
Publisher | : John Wiley & Sons |
Total Pages | : 208 |
Release | : 2020-09-09 |
Genre | : Business & Economics |
ISBN | : 1119747198 |
Creating virtual events is not as simple as moving the same content online — learn how to immediately leverage virtual solutions for effective in-person online events As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations are scrambling to create virtual meetings and events to address important time-sensitive issues. Transitioning to Virtual and Hybrid Events explains everything an event host needs to know about going virtual, from understanding the new audience, to adapting content to the new medium, to marketing effectively, and much more. Author Ben Chodor, president of Intrado Digital Media, provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes and across all industries. Packed with detailed tutorials, real-world case studies, illustrative examples, and highly useful checklists, this comprehensive resource provides step-by-step guidance on: Planning, creating, and implementing a digital event Choosing between a stream, a webcast, or a hybrid event Evaluating different technological solutions Producing compelling virtual content for a variety of scenarios Effectively promoting online events Meeting the needs of a diverse and global audience Transitioning to Virtual and Hybrid Events is an indispensable instruction manual for anyone tasked with enhancing their organization’s continuity plans, enabling their employee base to work remotely, or creating any type of virtual solution to meet this urgent crisis.
Author | : Alon Alroy |
Publisher | : John Wiley & Sons |
Total Pages | : 278 |
Release | : 2022-03-29 |
Genre | : Business & Economics |
ISBN | : 1119817153 |
Make events the most powerful marketing tool you have In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they’ve gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization’s return on events. Event Success will help you unlock the full potential of your events and make them your most important marketing channel. You’ll learn how to create elevated experiences in any format that drive strategic business goals, including: How to measure event success with surveys, data, analytics, and key KPIs How to integrate events into a strategic, end-to-end marketing plan How to collect, analyze, and funnel event data to other teams to drive business growth What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events Event Success is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It’s also an invaluable resource for maximizing your organization’s “RoE”—or Return on Event—with measurable increases in sales.
Author | : Kevin Kelly |
Publisher | : Penguin |
Total Pages | : 338 |
Release | : 2016 |
Genre | : Business & Economics |
ISBN | : 0525428089 |
Becoming -- Cognifying -- Flowing -- Screening -- Accessing -- Sharing -- Filtering -- Remixing -- Interacting -- Tracking -- Questioning -- Beginning
Author | : Stina Bengtsson |
Publisher | : Taylor & Francis |
Total Pages | : 391 |
Release | : 2024-06-21 |
Genre | : Social Science |
ISBN | : 1040026540 |
This comprehensive collection introduces and contextualizes media studies’ most influential texts and thinkers, from early 20th century mass communication to the first stages of digital culture in the 21st century. The volume brings together influential theories about media, mediation and communication, as well as the relationships between media, culture and society. Each chapter presents a close reading of a classic text, written by a contemporary media studies scholar. Each contributor presents a summary of this text, relates it to the traditions of ideas in media studies and highlights its contemporary relevance. The text explores the core theoretical traditions of media studies: in particular, cultural studies, mass communication research, medium theory and critical theory, helping students gain a better understanding of how media studies has developed under shifting historical conditions and giving them the tools to analyse their contemporary situation. This is essential reading for students of media and communication and adjacent fields such as journalism studies, sociology and cultural studies.
Author | : Antonios Andreatos |
Publisher | : Academic Conferences and publishing limited |
Total Pages | : 756 |
Release | : 2023-06-22 |
Genre | : Language Arts & Disciplines |
ISBN | : 1914587707 |
Author | : Andrew Chadwick |
Publisher | : Oxford University Press |
Total Pages | : 304 |
Release | : 2017-08-01 |
Genre | : Political Science |
ISBN | : 0190696753 |
New communication technologies have reshaped media and politics. But who are the new power players? The Hybrid Media System is a sweeping new theory of how political communication now works. Politics is increasingly defined by organizations, groups, and individuals who are best able to blend older and newer media logics, in what Chadwick terms a hybrid system. From American presidential campaigns to WikiLeaks, from live prime ministerial debates to hotly contested political scandals, from the daily practices of journalists and campaign workers to the struggles of new activist organizations, the clash of media logics causes chaos and disintegration but also surprising new patterns of order and integration. The updated second edition features a new preface and an extensive new chapter applying the conceptual framework to the extraordinary 2016 U.S. presidential campaign, the rise of Donald Trump, and the anti-Trump resistance protests.