Hucksters in the Classroom

Hucksters in the Classroom
Author: Sheila Harty
Publisher:
Total Pages: 202
Release: 1979
Genre: Education
ISBN:

Abstract: Public relations efforts by industries have extended into the school classroom, where corporate promotion and product advertising are cloaked under the guise of education. Promotional practices include educator guides to free materials, instructional media services, teaching aids, school supplies, sales and collection drives, multi-media teaching kits, etc.; the use of these materials makes the school a target for commercial messages aimed at future consumers--the pupils. Informational and educational materials fall into 4 major subject areas: nutrition, energy, economics, and the environment. Viewpoints and policies of teachers, administrators, and state departments of education concerning free sponsored materials are explored. The role of government is examined as it is exercised through the Federal Trade Commission and the Fairness Doctrine. Industrial self-regulation activities and citizen initiatives are also described. (nzm).

Education And The Market Place

Education And The Market Place
Author: Terence H. McLaughlin
Publisher: Routledge
Total Pages: 186
Release: 2005-06-21
Genre: Education
ISBN: 1135719764

This collection of essays debates the application of market principles to and within the context of education. The contributors are all leading figures in their field, presenting their ideas in an accessible style to the lay reader. Throughout, the educational and public policy issues raised by the application of market principles to education are closely examined.

School Commercialism

School Commercialism
Author: Alex Molnar
Publisher: Routledge
Total Pages: 149
Release: 2013-09-13
Genre: Business & Economics
ISBN: 1136730168

Pizza Hut's Book It! program rewards students with pizza for meeting their reading goals. Toys R Us paid a Kansas school five dollars for each student who took its toy survey. Cisco Systems donated internet access to a California elementary school, asking in return for the school choir to sing the company's praises while wearing Cisco t-shirts. Kids today face a barrage of corporate messages in the classroom. In School Commercialism, education expert Alex Molnar traces marketing in American schools over the last twenty-five years, raising serious questions about the role of private corporations in public education. Since the 1990s, Molnar argues, commercial activities have shaped the structure of the school day, influenced the curriculum, and determined whether children have access to computers and other technologies. He argues convincingly against advertisers' assertion that their contributions are a win-win proposition for cash-strapped schools and image-conscious companies. From the marketing of unhealthy foods to privatizing reforms such as the Edison Schools and Knowledge Universe, School Commercialism tracks trends that are more pervasive than many parents realize and shows how we might recapture schools to better serve the public interest.

Business as Usual

Business as Usual
Author: Caroline Jack
Publisher: University of Chicago Press
Total Pages: 323
Release: 2024-10-22
Genre: History
ISBN: 0226835138

How corporations used mass media to teach Americans that capitalism was natural and patriotic, exposing the porous line between propaganda and public service. Business as Usual reveals how American capitalism has been promoted in the most ephemeral of materials: public service announcements, pamphlets, educational films, and games—what Caroline Jack calls “sponsored economic education media.” These items, which were funded by corporations and trade groups who aimed to “sell America to Americans,” found their way into communities, classrooms, and workplaces, and onto the airwaves, where they promoted ideals of “free enterprise” under the cloaks of public service and civic education. They offered an idealized vision of US industrial development as a source of patriotic optimism, framed business management imperatives as economic principles, and conflated the privileges granted to corporations by the law with foundational political rights held by individuals. This rhetoric remains dominant—a harbinger of the power of disinformation that so besets us today. Jack reveals the funding, production, and distribution that together entrenched a particular vision of corporate responsibility—and, in the process, shut out other hierarchies of value and common care.

American Misfits and the Making of Middle-Class Respectability

American Misfits and the Making of Middle-Class Respectability
Author: Robert Wuthnow
Publisher: Princeton University Press
Total Pages: 352
Release: 2020-08-04
Genre: History
ISBN: 0691210713

How American respectability has been built by maligning those who don't make the grade How did Americans come to think of themselves as respectable members of the middle class? Was it just by earning a decent living? Or did it require something more? And if it did, what can we learn that may still apply? The quest for middle-class respectability in nineteenth-century America is usually described as a process of inculcating positive values such as honesty, hard work, independence, and cultural refinement. But clergy, educators, and community leaders also defined respectability negatively, by maligning individuals and groups—“misfits”—who deviated from accepted norms. Robert Wuthnow argues that respectability is constructed by “othering” people who do not fit into easily recognizable, socially approved categories. He demonstrates this through an in-depth examination of a wide variety of individuals and groups that became objects of derision. We meet a disabled Civil War veteran who worked as a huckster on the edges of the frontier, the wife of a lunatic who raised her family while her husband was institutionalized, an immigrant religious community accused of sedition, and a wealthy scion charged with profiteering. Unlike respected Americans who marched confidently toward worldly and heavenly success, such misfits were usually ignored in paeans about the nation. But they played an important part in the cultural work that made America, and their story is essential for understanding the “othering” that remains so much a part of American culture and politics today.