The Guru Guide to Marketing

The Guru Guide to Marketing
Author: Joseph H. Boyett
Publisher: John Wiley & Sons
Total Pages: 252
Release: 2003-02-25
Genre: Business & Economics
ISBN: 0471434264

Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofideas and practices.

The Unofficial Guide® to Marketing Your Small Business

The Unofficial Guide® to Marketing Your Small Business
Author: Marcia Layton Turner
Publisher: John Wiley & Sons
Total Pages: 314
Release: 2006-12-18
Genre: Business & Economics
ISBN: 0470105917

From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.

Brain Surfing

Brain Surfing
Author: Heather Lefevre
Publisher:
Total Pages: 0
Release: 2015
Genre: Business & Economics
ISBN: 9780996854603

Brain Surfing is a book that combines marketing know-how with life philosophy. One minute you will learn about smart brands on the other side of the world, the next you will be inspired to take off on your own adventure. LeFevre guides you through today's complex marketing landscape, uncovering the secret ways of working of each of her coaches.

The Market Mind Hypothesis

The Market Mind Hypothesis
Author: Patrick Schotanus
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 494
Release: 2023-10-04
Genre: Business & Economics
ISBN: 3111215059

What is economics’ missing link? Recent economic crises have had a devastating impact on society. Worryingly, they gravely risked a collapse of the financial system. These crises also painfully revealed economics’ blind spots. Crucially, economics is not an innocent bystander but central to the problem. In this pioneering book, Patrick Schotanus explains that economics’ mechanical worldview is the ontological error which leads to flawed thinking and faulty practices. The Market Mind Hypothesis (MMH) thus calls it "mechanical economics": it not only erroneously views but also dangerously treats the economy as a machine, the market as an automaton, and its agents as robots. Inspired by heterodox economic and leading cognitive thinkers, this book offers an alternative paradigm. Central to MMH’s psychophysical worldview is the fact that consumers, investors, and other participants are conscious beings and that their minds’ extension makes consciousness a reality in markets, exemplified by market mood. Specifically, denial of the complex mind~matter exchanges as the essence of markets means the extended mind~body problem is economics’ elephant in the room. The book argues that if mechanical economics is the answer, we have been asking the wrong questions. Moreover, we will not solve our economic predicaments by doubling down on the assumption of rationality, nor by identifying yet another behavioural bias. Instead, scholars and students of economics and finance as well as finance practitioners need to investigate—through cognitive economics—the deep links between markets and minds to better understand both. With a foreword by investment strategist Russell Napier, an intermezzo by neuroscientist and complexity pioneer Scott Kelso, and an afterword by 4E cognition philosopher Julian Kiverstein.

How Customers Think

How Customers Think
Author: Gerald Zaltman
Publisher: Harvard Business Press
Total Pages: 356
Release: 2003
Genre: Business & Economics
ISBN: 9781578518265

Despite the time and money spent on market research, 60% to 80% of new offerings fail.

The Playbook

The Playbook
Author: Mike Bellafiore
Publisher: Pearson Education
Total Pages: 449
Release: 2014
Genre: Business & Economics
ISBN: 0132937646

Want to become a truly great trader - either for yourself or for a proprietary trading firm? This book will help you get there. This unique approach is the closest thing to signing up for a "trader boot camp" yourself! You'll learn by watching new traders walk through actual trades, explain what they've tried to do, and try to survive brutally tough expert critiques. One trade at a time, The Playbook reveals how professional traders must think in order to succeed "under fire," how they assess their own performance, and how they work relentlessly to improve. Using concrete, actionable setups drawn from his extensive trading and training experience, Bellafiore walks through an extraordinary array of trades, showing readers how to maximize profits and avoid disastrous hidden pitfalls. He covers support plays, bull-and-bear flags, opening drives, important intraday levels, bounce and fade trades, pullbacks, scalps, technical opportunities, consolidation, relative strength, market trades, and more. He also presents indispensable insights on psychology and trader development, based on his work with hundreds of traders on a major commodity exchange and an elite prop firm's trading desk. Packed with color, personality, and realism, this is an exciting guide to real-world trading.

How to Think Like an Economist

How to Think Like an Economist
Author: Robbie Mochrie
Publisher: Bloomsbury Publishing
Total Pages: 289
Release: 2024-05-09
Genre: Business & Economics
ISBN: 1399408666

Capturing the essence of history's most influential economists in enjoyable and illuminating biographical sketches, this book shows how the great economic thinkers are still relevant today. We live in the economy – and we are part of it. Living through a pandemic, governments had to work out how to put economies into a deep freeze without destroying them. Avoiding climate catastrophe means changing economies so that they don't bake the world. In explaining how economic thinking is indispensable to tackling these huge problems, this book is a sure-footed guide, spanning Aristotle's ideas about restraining consumption, Adam Smith's thinking about the importance of moral character for sustained economic development, and Esther Duflo's ongoing work to help the world's poorest communities lift themselves out of poverty. It shows how the greatest economic thinkers – Karl Marx, Maynard Keynes, and Friedrich Hayek, among many others – have enabled us to see the world differently, and how we can make it better. It shows that economic thinking emerged, long before there were economists – and that good economics is about much more than the economy, so everyone should understand these vital ideas. Along the way, the book quietly subverts what you think you know about economics, especially by showing how women found a place in the development of ideas even when discrimination denied them any formal role.

Your Comeback

Your Comeback
Author: Tony Evans
Publisher: Harvest House Publishers
Total Pages: 226
Release: 2018-05-08
Genre: Religion
ISBN: 0736960643

God can turn things around for anyone—including you! We've all experienced a time in life when it feels like the world is against us. Whether it's a financial setback, a breakup, or career that's gone off course, our first instinct is to give up and give in. In that moment, you need a comeback. It can be hard to find solid ground in the most challenging of times—but take heart! God is the master of comebacks and orchestrated the greatest turnaround of all—through Jesus, the Savior who was crucified and came back from the grave. Inside Your Comeback, you will find inspiration to turn your circumstances around as you learn about some of the most remarkable comeback stories of all time. You may have been knocked down, but you're not knocked out!

Talk Like TED

Talk Like TED
Author: Carmine Gallo
Publisher: St. Martin's Press
Total Pages: 289
Release: 2014-03-04
Genre: Business & Economics
ISBN: 1466837276

Ideas are the currency of the twenty-first century. In order to succeed, you need to be able to sell your ideas persuasively. This ability is the single greatest skill that will help you accomplish your dreams. Many people have a fear of public speaking or are insecure about their ability to give a successful presentation. Now public speaking coach and bestselling author Carmine Gallo explores what makes a great presentation by examining the widely acclaimed TED Talks, which have redefined the elements of a successful presentation and become the gold standard for public speaking. TED ? which stands for technology, entertainment, and design ? brings together the world's leading thinkers. These are the presentations that set the world on fire, and the techniques that top TED speakers use will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking. In his book, Carmine Gallo has broken down hundreds of TED talks and interviewed the most popular TED presenters, as well as the top researchers in the fields of psychology, communications, and neuroscience to reveal the nine secrets of all successful TED presentations. Gallo's step-by-step method makes it possible for anyone to deliver a presentation that is engaging, persuasive, and memorable. Carmine Gallo's top 10 Wall Street Journal Bestseller Talk Like TED will give anyone who is insecure about their public speaking abilities the tools to communicate the ideas that matter most to them, the skill to win over hearts and minds, and the confidence to deliver the talk of their lives. The opinions expressed by Carmine Gallo in TALK LIKE TED are his own. His book is not endorsed, sponsored or authorized by TED Conferences, LLC or its affiliates.