How To Market Computers And Information Technology
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| Author | : Hamish E. Macarthur |
| Publisher | : Springer |
| Total Pages | : 340 |
| Release | : 2016-07-27 |
| Genre | : Business & Economics |
| ISBN | : 1349134023 |
How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and executing sales and marketing programmes. This is an invaluable reference source for all managers and professionals in the information technology industry. Videos Hamish Macarthur in conversation with the late Brian Redhead Differentiation in today's markets depends on clear marketing strategies implemented with a strong emphasis on service. This series of 4 videos covers the following key aspects of implementing sales and marketing strategy: * Selling and Account Management * Customer Service * Distribution Channels * Products and Product Mix The videos offer an authoritative insight into helping sales, marketing and planning professionals to address the key issues. For further information please write to: Just Results Multimedia, PO Box11, Woodstock, Oxford OX20 1SG
| Author | : Lawrence J. Gitman |
| Publisher | : |
| Total Pages | : 1455 |
| Release | : 2024-09-16 |
| Genre | : Business & Economics |
| ISBN | : |
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
| Author | : Emergent Emergent Learning |
| Publisher | : Pearson |
| Total Pages | : 0 |
| Release | : 2015-09-21 |
| Genre | : Computer literacy |
| ISBN | : 9781323144183 |
Introduction to Computers and Information Technology teaches essential computer technology concepts and skills. This text helps students build a concrete understanding of how computers work and how various types of computing devices and accessories are used in school, work, and at home. The text covers objectives of IC3 GS5 and IC3 Spark standards.
| Author | : National Research Council |
| Publisher | : National Academies Press |
| Total Pages | : 126 |
| Release | : 1999-06-03 |
| Genre | : Computers |
| ISBN | : 0309173132 |
Computers, communications, digital information, softwareâ€"the constituents of the information ageâ€"are everywhere. Being computer literate, that is technically competent in two or three of today's software applications, is not enough anymore. Individuals who want to realize the potential value of information technology (IT) in their everyday lives need to be computer fluentâ€"able to use IT effectively today and to adapt to changes tomorrow. Being Fluent with Information Technology sets the standard for what everyone should know about IT in order to use it effectively now and in the future. It explores three kinds of knowledgeâ€"intellectual capabilities, foundational concepts, and skillsâ€"that are essential for fluency with IT. The book presents detailed descriptions and examples of current skills and timeless concepts and capabilities, which will be useful to individuals who use IT and to the instructors who teach them.
| Author | : Hal R. Varian |
| Publisher | : Cambridge University Press |
| Total Pages | : 114 |
| Release | : 2004-12-23 |
| Genre | : Business & Economics |
| ISBN | : 1139456725 |
The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.
| Author | : Information Resources Management Association. International Conference |
| Publisher | : IGI Global |
| Total Pages | : 1154 |
| Release | : 1999-01-01 |
| Genre | : Computers |
| ISBN | : 9781878289513 |
Managing Information Technology Resources in Organizations in the Next Millennium contains more than 200 unique perspectives on numerous timely issues of managing information technology in organizations around the world. This book, featuring the latest research and applied IT practices, is a valuable source in support of teaching and research agendas.
| Author | : National Academies of Sciences, Engineering, and Medicine |
| Publisher | : National Academies Press |
| Total Pages | : 199 |
| Release | : 2017-04-18 |
| Genre | : Computers |
| ISBN | : 0309454050 |
Recent years have yielded significant advances in computing and communication technologies, with profound impacts on society. Technology is transforming the way we work, play, and interact with others. From these technological capabilities, new industries, organizational forms, and business models are emerging. Technological advances can create enormous economic and other benefits, but can also lead to significant changes for workers. IT and automation can change the way work is conducted, by augmenting or replacing workers in specific tasks. This can shift the demand for some types of human labor, eliminating some jobs and creating new ones. Information Technology and the U.S. Workforce explores the interactions between technological, economic, and societal trends and identifies possible near-term developments for work. This report emphasizes the need to understand and track these trends and develop strategies to inform, prepare for, and respond to changes in the labor market. It offers evaluations of what is known, notes open questions to be addressed, and identifies promising research pathways moving forward.
| Author | : James L. Nolan |
| Publisher | : World Trade Press |
| Total Pages | : 344 |
| Release | : 1996 |
| Genre | : Business & Economics |
| ISBN | : 9781885073037 |
An enclyclopedic view of doing business with Australia. Contains the how-to, where-to and who-with information needed to operate internationally.
| Author | : |
| Publisher | : |
| Total Pages | : 1582 |
| Release | : 2004 |
| Genre | : Trademarks |
| ISBN | : |
| Author | : Eddie Martin |
| Publisher | : Beecroft Publishing |
| Total Pages | : 233 |
| Release | : 2006 |
| Genre | : Computers |
| ISBN | : 0954618610 |
This second edition of Computer Jargon Dictionary and Thesaurus now has almost 1400 widely used items of computer jargon. It has been updated to include many more Internet terms. The items listed are words, phrases and acronyms, and a brief description is supplied for each, explaining the meaning of the item. Where the book excels, is in the Thesaurus aspect. Readers will be able to search a list of Thesaurus items linked to each definition to find other words, phrases and acronyms of similar meaning and relevance. Specialist Computing's Dictionary and Thesaurus of Computer Jargon will prove an invaluable and indispensable companion for people who are not so computer literate. It can be used in the home, at work or for study and education. -1400 definitions of computer jargon -A MUST for every home -Simple and concise -Includes Acronym definitions -Good value for money -A true cross reference guide -Ideal for the home, school or office -Indispensable for those wanting to learn about computers
