How to Get Away with Murder in Marketing: Forensic Marketing

How to Get Away with Murder in Marketing: Forensic Marketing
Author: D. Anthony Miles
Publisher: Archway Publishing
Total Pages: 356
Release: 2020-10-12
Genre: Business & Economics
ISBN: 1480894508

This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing. D. Anthony Miles, CEO and founder of Miles Development Industries Corporation(R), a consulting practice/venture capital acquisition firm, shares detailed forensic marketing frameworks that will help you conduct a rigorous forensic investigation. He focuses on: • Five types of marketing evidence categories; • Different types of forensic marketing investigations; • Four types of forensic investigation of marketing financial statements; • Ways to conduct an audit and minimize blind spots in an investigation. The book explains how to use numerous analytical tools, such as a market position analysis, competitive intelligence analysis, law and policy analysis, pricing analysis, branding audit, customer relationship auditing, and more. Get an arsenal of tools to conduct a forensic marketing investigation with this complete guide aimed at practitioners, theorists, and business students. Miles has made forensic marketing investigation methods accessible to business professionals and students. "How To Get Away With Murder in Marketing" contains numerous useful investigative frameworks and images to help conduct a forensic marketing investigation. "How To Get Away With Murder in Marketing" gives readers the confidence to do a forensic marketing investigation. Forensic marketing investigation requires specific tools and skills. "How To Get Away With Murder in Marketing" provides the tools to help the business profession build those skills. This book will teach you how to be a forensic marketing expert. The book provides readers with access to forensic marketing investigative frameworks and analytical models to help you solve marketing problems. For readers this book is filled with forensic marketing tools and analytical techniques to help the marketing expert solve marketing problems. The practice of an effective forensic marketing investigation is provided and shows how to implement an effective investigation into marketing problems. Throughout the following chapters, readers will learn about five categories of evidence that include information such as data, sales, marketing financials, market reports, law and policy, market size, market share, financial resources, historical performance, current market position, product and firm, customer market segments, pricing models, fixed costs, variable costs, revenue, unit contribution, breakeven, product lines, brand awareness, brand strength, brand differentiation, brand presence, brand relevance, and brand performance. In this book, readers are provided with five categories of forensic marketing tools are illustrated, complete with examples of demonstrating applications in the real-world marketing problems. This area of specialty will be considered the top niche market in the marketing profession. "How To Get Away With Murder in Marketing" should be required reading for practitioners, theorists and business students.

How to Get Away with Murder in Marketing

How to Get Away with Murder in Marketing
Author: D ANTHONY. MILES
Publisher:
Total Pages: 546
Release: 2020-10-12
Genre:
ISBN: 9781480894518

This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing. D. Anthony Miles, CEO and founder of Miles Development Industries Corporation(R), a consulting practice/venture capital acquisition firm, shares detailed forensic marketing frameworks that will help you conduct a rigorous forensic investigation. He focuses on: * Five types of marketing evidence categories; * Different types of forensic marketing investigations; * Four types of forensic investigation of marketing financial statements; * Ways to conduct an audit and minimize blind spots in an investigation. The book explains how to use numerous analytical tools, such as a market position analysis, competitive intelligence analysis, law and policy analysis, pricing analysis, branding audit, customer relationship auditing, and more. Get an arsenal of tools to conduct a forensic marketing investigation with this complete guide aimed at practitioners, theorists, and business students. Miles has made forensic marketing investigation methods accessible to business professionals and students. "How To Get Away With Murder in Marketing" contains numerous useful investigative frameworks and images to help conduct a forensic marketing investigation. "How To Get Away With Murder in Marketing" gives readers the confidence to do a forensic marketing investigation. Forensic marketing investigation requires specific tools and skills. "How To Get Away With Murder in Marketing" provides the tools to help the business profession build those skills. This book will teach you how to be a forensic marketing expert. The book provides readers with access to forensic marketing investigative frameworks and analytical models to help you solve marketing problems. For readers this book is filled with forensic marketing tools and analytical techniques to help the marketing expert solve marketing problems. The practice of an effective forensic marketing investigation is provided and shows how to implement an effective investigation into marketing problems. Throughout the following chapters, readers will learn about five categories of evidence that include information such as data, sales, marketing financials, market reports, law and policy, market size, market share, financial resources, historical performance, current market position, product and firm, customer market segments, pricing models, fixed costs, variable costs, revenue, unit contribution, breakeven, product lines, brand awareness, brand strength, brand differentiation, brand presence, brand relevance, and brand performance. In this book, readers are provided with five categories of forensic marketing tools are illustrated, complete with examples of demonstrating applications in the real-world marketing problems. This area of specialty will be considered the top niche market in the marketing profession. "How To Get Away With Murder in Marketing" should be required reading for practitioners, theorists and business students.

Handbook of Research Methods for Marketing Management

Handbook of Research Methods for Marketing Management
Author: Nunkoo, Robin
Publisher: Edward Elgar Publishing
Total Pages: 392
Release: 2021-10-22
Genre: Business & Economics
ISBN: 1788976959

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.

How I Helped O.J. Get Away With Murder

How I Helped O.J. Get Away With Murder
Author: Mike Gilbert
Publisher: Simon and Schuster
Total Pages: 242
Release: 2008-05-18
Genre: History
ISBN: 1596980648

You Don't Know the Full Truth About O.J. Simpson and the Murders that Gripped a Nation. But Mike Gilbert does, and after nearly two decades of being O.J. Simpson's sports agent, business advisor, and trusted confidant, Gilbert is breaking his silence and telling the full story of the man he idolized, but now despises. Gilbert's shocking tale is unlike anything you've read before; it isn't his "version" of what happened--it's the unvarnished truth. The truth about O.J., the murders, and the infamous trial. Not as Gilbert imagined or would like it to be, but how it actually was. Gilbert doesn't spare anyone, not even himself--he helped deceive the jury and feels deeply responsible for the "Not Guilty" verdict.

Confessions of a PhD

Confessions of a PhD
Author: D. Anthony Miles
Publisher: Dorrance Publishing
Total Pages: 252
Release: 2023-07-24
Genre: Biography & Autobiography
ISBN: 1649137311

About the Book Confessions of a PhD shares the stories of twelve authors and their struggles and successes of pursuing their doctorate degrees. Each doctoral graduate has their own struggle and personal situations to overcome. We see a domestic abuse survivor, whose husband threw out all her textbooks. She fought to reach her goal in obtaining a doctorate. A former drug dealer who turned his life around. A graduate who didn’t care to study in high school die to their football dreams, and the injury that made them pursue another path. And another who was a former stripper. Each story has its own message, its own advice to provide to anyone pursuing a doctorate degree, especially for those who seek further advancement in the field of education. Their stories will bring laughter and heartbreak, share successes and failures, all with the affirmation that through hard work, perseverance, and dedication, anyone can achieve their PhD. About the Author Managing editor and contributor for Confessions of a PhD, is a serial entrepreneur, award-winning researcher and statistician, award-winning professor, legal expert witness, business expert, and best-selling author. Dr. Miles is a nationally known startup and marketing expert, and a forensic marketing expert. He has been featured on ABC News, CBS News, Fox News, NBC News, CNN, Huffington Post, Reader’s Digest, Bloomberg Radio, and numerous others. Dr. Miles is also CEO and founder of Miles Development Industries Corporation, a consulting practice and venture capital acquisition firm. He is also the host executive producer of the Game on Business Talk Radio Show. Dr. Miles’ own journey earned him a PhD in Entrepreneurship from the University of the Incarnate Word, an MBA in International Business/Marketing from Our Lady of the University, and a BBA in Marketing from University of Texas at San Antonio.

Marketing Magic!

Marketing Magic!
Author: INSIGHT PUBLISHING
Publisher: Internet Profit Kit
Total Pages: 308
Release: 2005-09
Genre: Business & Economics
ISBN: 9781932863277

The Tylenol Mafia

The Tylenol Mafia
Author: Scott Bartz
Publisher: CreateSpace
Total Pages: 619
Release: 2012
Genre: True Crime
ISBN: 9781466206069

Presents the author's findings from his interpretation of events and the actions by Johnson & Johnson leading up to and surrounding the September 29, 1982 Tylenol murders in Chicago and surrounding suburbs.

Getaway With Murder

Getaway With Murder
Author: Diane Kelly
Publisher: St. Martin's Paperbacks
Total Pages: 238
Release: 2021-10-26
Genre: Fiction
ISBN: 1250815983

Getaway With Murder is the first in a cozy series from Diane Kelly set in a lodge in the Blue Ridge Mountains, where secrets hide behind every hill. As if hitting the half-century mark wasn’t enough, Misty Murphy celebrated her landmark birthday by amicably ending her marriage and investing her settlement in a dilapidated mountain lodge at the top of the Blue Ridge Mountains. With the old inn teetering on both a bluff and bankruptcy, she must have lost her ever-loving mind. Luckily, handyman Rocky Crowder has a knack for rehabbing virtual ruins and for doing it on a dime, and to Misty’s delight, the lodge is fully booked on opening night, every room filled with flexible folks who’d slipped into spandex and ascended the peak for a yoga retreat with plans to namastay for a full week. Misty and her guests are feeling zen—at least until the yoga instructor is found dead. With a killer on the loose and the lodge’s reputation hanging in the balance, Misty must put her detective-skills to the test. Only one thing is as clear as a sunny mountain morning—she must solve the crime before the lodge ends up, once again, on the brink.

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
Author: Joe Pulizzi
Publisher: McGraw Hill Professional
Total Pages: 273
Release: 2017-09-08
Genre: Business & Economics
ISBN: 1260026434

Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.

Girl in Snow

Girl in Snow
Author: Danya Kukafka
Publisher: Simon and Schuster
Total Pages: 319
Release: 2017-08-01
Genre: Fiction
ISBN: 1501144391

“A perfectly paced and tautly plotted thriller…and an incredibly accomplished debut” (Paula Hawkins, #1 New York Times bestselling author of The Girl on the Train and Into the Water), about a beloved high schooler found murdered in her sleepy Colorado suburb and the secret lives of three people connected to her. How can you love someone who’s done something horribly, horribly wrong? When a beloved high schooler named Lucinda Hayes is found murdered, no one in her community is untouched—not the boy who loved her too much; not the girl who wanted her perfect life; not the officer assigned to investigate her murder. In the aftermath of the tragedy, these three indelible characters—Cameron, Jade, and Russ—must each confront their darkest secrets in an effort to find solace, the truth, or both. In crystalline prose, Danya Kukafka offers a brilliant exploration of identity and of the razor-sharp line between love and obsession, between watching and seeing, between truth and memory. “A sensational debut—great characters, mysteries within mysteries, and page-turning pace. Highly recommended” (Lee Child, #1 New York Times bestselling author of the Jack Reacher novels). Hailed as “Gillian Flynn of 2017” (Yahoo! Style), compulsively readable and powerfully moving, Girl in Snow is “engagingly told… its endearing characters’ struggles linger in memory after this affecting work is done” (The Wall Street Journal).