How To Break Into Radio Broadcasting
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| Author | : Chris Schneider |
| Publisher | : Simon and Schuster |
| Total Pages | : 219 |
| Release | : 2010-06-29 |
| Genre | : Performing Arts |
| ISBN | : 1581158017 |
Starting Your Career in Broadcasting is the complete guide to breaking into this competitive field--and staying there. It’s packed with advice from top personalities including Bob Costas, Chris Berman, Larry King, Jim Lampley, Bob Kingsley, Rene Syler, Troy Aikman, plus station managers and other broadcasting pros, all sharing stories of how they got their start in broadcasting. Often hilarious, sometimes moving, always insightful, these anecdotes offer first-hand guidance on making the right career choices. Chapters explore specific on-air and behind-the-scenes jobs; broadcasting schools and what they teach; what news and program directors seek in job applicants; tips for being effective on the air; how an aspiring broadcaster can buy airtime; weathering the ups and downs of a competitive industry; and much more. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
| Author | : David Hooper |
| Publisher | : Big Podcast |
| Total Pages | : 326 |
| Release | : 2019-03-12 |
| Genre | : Computers |
| ISBN | : 1608428885 |
Is it worth doing a podcast if nobody listens? You started your podcast because you want to: - Spread an important message - Share your passion - Make money But your podcast hasn’t quite taken off like you thought it would. What happened? This book is for podcasters who can’t quite figure out what they’re doing wrong (and are ready to do things right). You’ll learn: - Why your “natural personality” may be repelling to people and how to make it attract listeners to your podcast like a magnet (See p198) - What to do when a company tries to “lowball” you on advertising fees (do nothing, except send them the email on p424) - It’s easy to screw up an interview. To be sure you don’t run into any problems, use my “guest contract” on p311. - A six-word “trick” (learned from a 20-year radio veteran) that will instantly make you a better host (it’s on p210) - 9 reasons to kill an interview before it happens – ignore these “red flags” and you’ll be sorry (p299) - What Victoria’s Secret models know about podcasting (even though you never hear them talk) – this lesson starts on p208! - Nervous on the mic? You have lots of company – 75% of podcasters to be exact. I give you a 5-step way to cure your “stage fright” on p229. - If you’re scared of getting bad reviews, don’t worry – I have three simple ways to handle critics on p236 (two of which can turn critics into fans) - Why copying top podcasters may be killing your podcast (I share the story on p116) and how to develop a podcasting style that works for you (and will attract more listeners) - My 3-step “episode teaser” formula – it’s boring, but it works (get it on p110) - Thinking of doing a “daily” podcast? You must read p103 before you start. - Want to impress a guest? See the chapter starting on p321 for my 3-step followup “ritual” that will make being on your podcast unforgettable (and encourage guests to promote your episodes) And that’s just the start … This book contains my complete system on how to attract listeners, deliver your message effectively, and build a big podcast. You can't build a big podcast on "hope." But you can build a big podcast. And if you’re ready to do just that, read this book.
| Author | : Gordon Greb |
| Publisher | : McFarland |
| Total Pages | : 260 |
| Release | : 2015-09-11 |
| Genre | : Performing Arts |
| ISBN | : 0786483598 |
Still broadcasting today, the world's first radio station was invented by Charles Herrold in 1909 in San Jose, California. His accomplishment was first documented in a notarized statement written by him and published in the Electro-Importing Company's 1910 catalog: "We have given wireless phone concerts to amateur wireless men throughout the Santa Clara Valley." Being the first to "broadcast" radio entertainment and information to a mass audience puts him at the forefront of modern day mass communication. This biography of Charles Herrold focuses on how he used primitive technology to get on the air. Today it is a 50,000-watt station (KCBS, in San Francisco). The authors describe Herrold's story as one of early triumph and final failure, the story of an "everyman," an individual who was an innovator but never received recognition for his work and, as a result, died penniless. His most important work was done between 1912 and 1917, and following World War I, he received a license and operated station KQW for several years before running out of money. Herrold then worked as a radio time salesman, an audiovisual technician for a high school, and a janitor at a local naval facility, still telling anyone who would listen to him that he was the father of radio. The authors also consider some other early inventors, and the directions that their work took.
| Author | : David Lloyd |
| Publisher | : Biteback Publishing |
| Total Pages | : 180 |
| Release | : 2015-05-19 |
| Genre | : Performing Arts |
| ISBN | : 1849549346 |
There is no such thing as perfect radio - and therein lies its delicious unpredictability. In fact, so charming is this quality that 90 per cent of UK adults tune into the medium every week. Like many things, radio done well sounds effortless. It is not. Producing great radio is partly down to instinct and partly down to learning then mastering the basics. Drawing upon his thirty years spent working with some of the finest talents in British radio, David Lloyd shares a plethora of valuable tips and tricks of the trade in this unique and authoritative guide to broadcasting success. Covering speech and music formats, local and national stations, technical and artistic skills, content and style considerations, and much, much more, this how-to is essential and accessible reading for all - whether you are taking your tentative first steps in radio or refreshing your existing industry knowledge. Lloyd's hugely entertaining selection of anecdotes, examples, research, insight and pointers sets out to bottle the very essence of memorable radio, determining the factors that differentiate a truly great broadcaster from a distinctly average one, and helping budding hopefuls achieve their radio goals.
| Author | : Robert McLeish |
| Publisher | : CRC Press |
| Total Pages | : 435 |
| Release | : 2015-09-16 |
| Genre | : Technology & Engineering |
| ISBN | : 1317590945 |
Radio Production is for professionals and students interested in understanding the radio industry in today’s ever-changing world. This book features up-to-date coverage of the purpose and use of radio with detailed coverage of current production techniques in the studio and on location. In addition there is exploration of technological advances, including handheld digital recording devices, the use of digital, analogue and virtual mixing desks and current methods of music storage and playback. Within a global context, the sixth edition also explores American radio by providing an overview of the rules, regulations, and purpose of the Federal Communications Commission. The sixth edition includes: Updated material on new digital recording methods, and the development of outside broadcast techniques, including Smartphone use. The use of social media as news sources, and an expansion of the station’s presence. Global government regulation and journalistic codes of practice. Comprehensive advice on interviewing, phone-ins, news, radio drama, music, and scheduling. This edition is further enhanced by a companion website, featuring examples, exercises, and resources: www.focalpress.com/cw/mcleish.
| Author | : Singh & Sudarshan |
| Publisher | : Discovery Publishing House |
| Total Pages | : 228 |
| Release | : 2010 |
| Genre | : Social Science |
| ISBN | : 9788171413683 |
Contents: The Impact of New Technology on Broadcasting Education, Historical Development of School Broadcasting Programmes, Context, of Educational Radio and Television, Radio and Television as Media of Mass Communication, Formal Education: Strategic Roles for Broadcasting, Asia: The Satellite Instructional Television Experiment in India, Schools Broadcasting an End of Term Report, Should Children Still Listen.
| Author | : Valerie Geller |
| Publisher | : Taylor & Francis |
| Total Pages | : 538 |
| Release | : 2012-07-26 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1136023933 |
Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/
| Author | : Shelly Field |
| Publisher | : Infobase Publishing |
| Total Pages | : 337 |
| Release | : 2010-04-21 |
| Genre | : Business & Economics |
| ISBN | : 1438110847 |
Offers career information in radio. Profiles include news, sports, sales, management, publicrelations, traffic, engineering, and programming.
| Author | : |
| Publisher | : Radio Regen |
| Total Pages | : 212 |
| Release | : 2005 |
| Genre | : Communication |
| ISBN | : 0955170702 |
| Author | : Gordon Bathgate |
| Publisher | : Pen and Sword History |
| Total Pages | : 305 |
| Release | : 2020-11-23 |
| Genre | : Performing Arts |
| ISBN | : 1526769417 |
An in-depth look at a century of radio history—and its continuing relevance in a radically changed world. A century after Marconi’s experimental transmissions, this book examines the history of radio and traces its development from theories advanced by James Clerk Maxwell and Heinrich Hertz to the first practical demonstrations by Guglielmo Marconi. It looks back to the pioneering broadcasts of the BBC, examines the development of broadcast networks in North America and around the world, and spotlights radio’s role in the Second World War. The book also features the radio programs and radio personalities that made a considerable impact on listeners during the “Golden Era.” It examines how radio, faced by competition from television, adapted and survived. Indeed, radio has continued to thrive despite increased competition from mobile phones, computers, and other technological developments. Radio Broadcasting looks ahead and speculates on how radio will fare in a multi-platform future.
