Described as the 'Hip Hop Entrepreneur's Bible,' How It All Got Started is a book like no other. A journey through the lives and lyrics of dozens of people who have used Hip Hop as a vehicle to achieve remarkable things, this book tells the story of what it takes to be a successful entrepreneur and artist, from a rather unique point of view. The book holds twenty-three universally applicable life philosophies, gathered from dozens of Hip Hop artists, executives and entrepreneurs. Including: * How Kanye developed his 'God-like' self-belief and why it's fundamental to his success. * Keys to longevity and how Dr. Dre has remained at the forefront of Hip Hop for thirty years. * Where Jay Z, and dozens of other successful 'hustlers' draw the line over what's acceptable and what is not. * Why most Hip Hop icons choose to have long-term intimate relationships with one person. * The 'secret' of creative genius, and how Pharrell, Grandmaster Flash and others earn millions using it. * The one thing Diddy as an intern, Drake as a rapper and Dame Dash as a CEO, all did to break into their industry. * The power of 'celebrity' and how Eminem, Snoop and Hopsin know how to solve the problem of getting noticed. 'How It All Got Started' also features the in-depth biographies of Kanye West, Kendrick Lamar, Jay Z and Eminem. Read in extensive detail the remarkable stories of how four seemingly unlikely people rose to their position at the helm of popular culture. This book is made especially for entrepreneurs and artists, aspiring and established, who are inspired by Hip Hop icons and aspire to emulate their success. "You love to hear the story, How It All Got Started" - Nas, Back When