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| Author | : Matt Haig |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 168 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780749437275 |
A guide to using the Internet for a company's competitive growth and advantage. How Come You Don't Have an E-strategy? explores: the technology required; e-security; your e-brand; the market; pricing and making money; customers online; promotion/marketing techniques; measuring return on investment (ROI); and more.
| Author | : Lars Hilse |
| Publisher | : Lulu.com |
| Total Pages | : 150 |
| Release | : 2009-09-22 |
| Genre | : Business & Economics |
| ISBN | : 0557080800 |
In the first chapter Hilse speaks about 'diversifying operational risks of domestic market behavior' and names some examples such as - Taking business to business around the globe- Politics 2.0- Tapping into the customer weband more. In the chapters following that called - Who visited your website and when?- Taking your business from local to global for a few thousand bucks - Learning marketing from the porn industry- Making your customers do the customer service themselves- What makes corporate blogging important? - Corporate online reputation management - Search engine optimization (SEO)- Customer information management (CRM)he applies the conventional 'business strategy' approach and describes methods, how to incorporate them into existing strategies and some of the things to keep in mind when doing so. Chapters are enriched with a real life example from the assignments Hilse completed around the world and are very fun to read and easy to comprehend.
| Author | : Charles Dennis |
| Publisher | : Routledge |
| Total Pages | : 368 |
| Release | : 2002-09-12 |
| Genre | : Business & Economics |
| ISBN | : 1134520271 |
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in
| Author | : Brian Stanford-Smith |
| Publisher | : IOS Press |
| Total Pages | : 1164 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : 9781586030896 |
How can the Internet and world wide web improve my long-term competitive advantage? This book helps answer this question by providing a better understanding of the technologies, their potential applications and the ways they can be used to add value for customers, support new strategies, and improve existing operations. It is not just about e-commerce but the broader theme of e-business which affects products, business processes, strategies, and relationships with customers, suppliers, distributors and competitors. To cover future trends, the editors have collected papers from authors operating at the frontiers of the developments so the reader can more appreciate the directions in which these technologies are heading. The resulting 165 essays have been collated into ten sections, which have been grouped in three parts: key issues, applications areas and applications, tools and technologies. A business rarely makes radical changes but is constantly making adjustments to circumstances. Businesses must now adapt to the global implications of the Internet and world wide web. This book hopes to aid awareness of the implications so that the changes are managed wisely.
| Author | : Janice Burn |
| Publisher | : Routledge |
| Total Pages | : 274 |
| Release | : 2007-08-22 |
| Genre | : Business & Economics |
| ISBN | : 1136409343 |
'e-Business Strategies for Virtual Organizations' enables IT managers and directors to develop and implement IT strategies and infrastructures for new models of doing business based on the Internet. The authors provide a brief introduction to the concepts and strategic issues surrounding information warfare, managing organizational knowledge, and the information economy. The virtual organization is now an important business model for contemporary business organizations and the flexibility and adaptability of the virtual organization make it ideal for survival in today's highly competitive and dynamically changing markets. Modern corporations may utilize some of the features of the virtual organization to develop the ideal organization to a greater or lesser extent depending on individual business circumstances. This book covers the issues involved in planning, realizing and managing such a virtual organization, and the role of information and communication technologies in supporting virtual organizations and virtual organizing is addressed throughout.
| Author | : Namchul Shin |
| Publisher | : IGI Global |
| Total Pages | : 354 |
| Release | : 2005-01-01 |
| Genre | : Computers |
| ISBN | : 1591404193 |
E-business applications such as supply chain management & customer relations management improve transaction efficiency & scope, & function as effective marketing tools, but it is hard to capture such benfits as economic value or profits. This volume examines how the difficulty might be overcome.
| Author | : Andrew McAfee |
| Publisher | : W. W. Norton & Company |
| Total Pages | : 297 |
| Release | : 2017-06-27 |
| Genre | : Business & Economics |
| ISBN | : 0393254305 |
“A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
| Author | : Becker, Annie |
| Publisher | : IGI Global |
| Total Pages | : 2522 |
| Release | : 2007-12-31 |
| Genre | : Business & Economics |
| ISBN | : 1599049449 |
Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
| Author | : Francisco J. Martínez-López |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 1004 |
| Release | : 2013-11-19 |
| Genre | : Business & Economics |
| ISBN | : 3642397476 |
This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.
