The Ultimate Hospitality Career Guide As an experience-driven market, hospitality relies on customer service to power revenue and is susceptible due to rapidly changing consumer expectations. A report by Alice and YouGov found that 81% of travelers are willing to pay more to receive local experience recommendations from their hotels, such as guided tours and food tastings. Food and beverage are the most lucrative subsectors in the hospitality industry. In 2020, food and beverage revenue in the U.S. was worth approximately 865 billion dollars. Comparatively, the hotel industry had a value of $85.5 billion, while travel and tourism were worth $396.37 billion during the same year. Because of technical innovations and the need for heightened personalized experiences, there are more opportunities in the hospitality and tourism industry ever before. So what are those positions, and how do you get started? We have created this comprehensive guide to help you determine and achieve your hospitality and tourism career goals. Yellowbrick’s Ultimate Hospitality Career Guide is your source to discover careers and learn entry points into the hospitality and tourism industry. In this guide, you can begin to explore the jobs that drive the market, then search for your perfect career by area of interest, skills, companies, or industry experts. Learn about your skills and interests, articulate them confidently to identify career options within the industry you might pursue, and implement a successful strategy to attain your desired career outcomes. In this guide you’ll find the following information: • Overview of the hospitality and tourism industry • Future of the hospitality market • Hospitality Career Library • Career Planning Strategy to get into the hospitality industry You’ll also find simple exercises that help you: • form a career planning strategy to get into the hospitality and tourism industry • find your passion in hospitality and identify an area of interest to pursue • learn the hospitality industry through top companies, brands, agencies, and its key players • identify your skills and match them to a hospitality area of interest Whether you’re a novice, a student, or a professional, you can further your career path by accessing this guide that will help you begin understanding the hospitality opportunities available, as well as the skills and qualifications you need to succeed. About Yellowbrick.co Yellowbrick.co is on a mission to inspire the next generation to pursue a career that aligns their talents and passions with the universities and brands they know and trust. Working in partnership with the world’s leading universities, brands and industry experts, Yellowbrick creates learning experiences that help tomorrow’s leaders discover and pursue career paths in growing global industries that align with their passions, including fashion, sports, beauty, music and media.