Health Education and the Media II

Health Education and the Media II
Author: D. S. Leathar
Publisher: Elsevier
Total Pages: 279
Release: 2013-10-22
Genre: Health & Fitness
ISBN: 1483190811

Health Education and the Media II is a collection of papers that covers the various issues in utilizing media for promoting health education. The materials in the book are organized according to their respective theme. The first part of the selection presents papers about the theorecal issues of use of the media for health education, such as the application of market segmentation in alcohol and drug education, as well as social context of alcohol consumption and sources of information among high school alcohol abusers. Next, the title covers articles that deal with the practical issues, such as an analysis of media coverage and effective communication strategies with older people. The remaining papers discuss the areas for future developments, including more constructive use of existing resources and the potential for tabloid newspapers as vehicles for promulgating health promotion messages at district level. The book will be of great interest to health professionals, public health government officials, and individuals in the mass media industry.

Health Education

Health Education
Author: Keith Tones
Publisher: Springer
Total Pages: 301
Release: 2013-11-11
Genre: Medical
ISBN: 1489932305

It could be said with some justification that the task of education is to safe guard people's right to learn about important aspects of human culture and experience. Since health and illness occupy a prominent place in our everyday experience, it might reasonably be argued that everyone is entitled to share whatever insights we possess into the state of being healthy and to benefit from what might be done to prevent and treat disease and discomfort. Health education's role in such an endeavour would be to create the necessary under standing. No other justification would be needed. In recent years, however, questions have been posed with increasing insistence and urgency about efficiency - both about education in general and health education in particular. We can be certain that such enquiries about effectiveness do not reflect a greater concern to know whether or not the population is better educated: they stem from more utilitarian motives. It is apparent, even to the casual observer, that economic growth and productivity have become a central preoccupation in contemporary Britain.

Health Behavior and Health Education

Health Behavior and Health Education
Author: Karen Glanz
Publisher: John Wiley & Sons
Total Pages: 894
Release: 2008-08-28
Genre: Medical
ISBN: 0470432489

Resources for teaching and learning are posted at tinyurl.com/Glanz4e and www.med.upenn.edu/hbhe4. This fourth edition of the classic book, Health Behavior and Health Education: Theory, Research, and Practice provides a comprehensive, highly accessible, and in-depth analysis of health behavior theories that are most relevant to health education. This essential resource includes the most current information on theory, research, and practice at individual, interpersonal, and community and group levels. This edition includes substantial new content on current and emerging theories of health communication, e-health, culturally diverse communities, health promotion, the impact of stress, the importance of networks and community, social marketing, and evaluation.

Health Promotion

Health Promotion
Author: Keith Tones
Publisher: Nelson Thornes
Total Pages: 550
Release: 2001
Genre: Health & Fitness
ISBN: 9780748745272

The authors have joined forces again to reflect upon the ever changing world of health promotion. As a result, their highly respected textbook has been substantially rewritten to document both theoretical and practical developments within this important sphere of professional activity.

Communication and Health

Communication and Health
Author: Eileen Berlin Ray
Publisher: Routledge
Total Pages: 231
Release: 2013-11-05
Genre: Language Arts & Disciplines
ISBN: 1136691618

This volume examines this rapidly growing and changing field by applying a unified framework that integrates both interpersonal and mass communication investigations into theoretical and applied issues. Using a systems perspective as the organizational framework, relevant issues in the communication of health care, ranging from micro to macro levels, are discussed. The contributors recognize communication as a major factor affecting health today and therefore go beyond examinations of health communication as simply a dissemination of information regarding diseases, diagnoses, and treatments to show it as a much larger and more complex field with applications to all levels and forms of communication. Communication and Health has as its three main objecties: * providing a comprehensive, detailed, and up to-date picture of health communication * applying an integrated, logical structure to the field * making a clear, strong statement regarding the state of health communication and examining its future prospects The contributors address such issues as provider-patient communication, health care teams, health care organizations, public health campaigns, and health education, and then discuss the factors that affect the processing of health information. Also included are examinations of changes in communication use within interpersonal, small group, and organizational health care contexts as well as the use of mass media and other sources for public health campaigns and for raising public awareness of health issues on a day-to-day basis. Communication and Health fills a void in current literature on this field by serving as both a reference for professionals and researchers and as a textbook for advanced undergraduate and graduate level students in a multitude of courses.

Measures of Health Literacy

Measures of Health Literacy
Author: Institute of Medicine
Publisher: National Academies Press
Total Pages: 142
Release: 2009-12-30
Genre: Medical
ISBN: 0309139805

Health literacy-the ability for individuals to obtain, process, and understand basic health information and services to facilitate appropriate health decisions-is increasingly recognized as an important facet of health care and health outcomes. Although research on health literacy has grown tremendously in the past decade, there is no widely agreed-upon framework for health literacy as a determinant of health outcomes. Most instruments focus on assessing an individual's health literacy, yet the scope of health literacy reaches far beyond an individual's skills and abilities. Health literacy occurs in the context of the health care system, and therefore measures of health literacy must also assess the demands and complexities of the health care systems with which patients interact. For example, measures are needed to determine how well the system has been organized so that it can be navigated by individuals with different levels of health literacy and how well health organizations are doing at making health information understandable and actionable. To examine what is known about measures of health literacy, the Institute of Medicine convened a workshop. The workshop, summarized in this volume, reviews the current status of measures of health literacy, including those used in the health care setting; discusses possible surrogate measures that might be used to assess health literacy; and explores ways in which health literacy measures can be used to assess patient-centered approaches to care.

Public Communication Campaigns

Public Communication Campaigns
Author: Ronald E. Rice
Publisher: SAGE
Total Pages: 444
Release: 2001
Genre: Business & Economics
ISBN: 9780761922063

This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.

Making Health Communication Programs Work

Making Health Communication Programs Work
Author:
Publisher: DIANE Publishing
Total Pages: 144
Release: 1992
Genre: Communication in medicine
ISBN: 0788100807

Discusses key principles relative to specific steps in health communications program development, and includes examples of their use. Covers: planning and strategy selection, selecting channels and materials, developing materials and pretesting (pretesting -- what it can and cannot do, pretesting methods, plan and conduct pretests), implementing your program, assessing effectiveness, feedback to refine program and more. Each chapter includes a 3selected readings2 section. Includes: information sources, sample forms, glossary, bibliography, etc. Photos and drawings.

Sociology of Health and Illness

Sociology of Health and Illness
Author: Gillian M. Lupton
Publisher: Macmillan Education AU
Total Pages: 452
Release: 1995
Genre: Medical
ISBN: 9780732927998

Second edition of a collection of readings on the health of Australians, originally published in 1989. From a sociological perspective, consideration is given to the major social aspects of behaviour likely to affect one's health and the outcome of any health care one may receive. Discusses health services, recipients of services, providers of services and disease prevention and promotion. Includes a bibliography and index. Gillian Lupton is a senior lecturer and Jake Najman is professor of sociology in the Department of Anthropology and Sociology at the University of Queensland. Lupton is co-author of 'Society and Gender: An Introduction to Sociology' and Najman is the editor of 'A Sociology of Australian Society'.