Handbook Of Research On Intelligent Techniques And Modeling Applications In Marketing Analytics
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| Author | : Kumar, Anil |
| Publisher | : IGI Global |
| Total Pages | : 455 |
| Release | : 2016-10-25 |
| Genre | : Business & Economics |
| ISBN | : 1522509984 |
The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.
| Author | : Chkoniya, Valentina |
| Publisher | : IGI Global |
| Total Pages | : 653 |
| Release | : 2021-06-25 |
| Genre | : Computers |
| ISBN | : 1799869865 |
The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students.
| Author | : Vasant, Pandian |
| Publisher | : IGI Global |
| Total Pages | : 913 |
| Release | : 2014-11-30 |
| Genre | : Computers |
| ISBN | : 1466672595 |
For decades, optimization methods such as Fuzzy Logic, Artificial Neural Networks, Firefly, Simulated annealing, and Tabu search, have been capable of handling and tackling a wide range of real-world application problems in society and nature. Analysts have turned to these problem-solving techniques in the event during natural disasters and chaotic systems research. The Handbook of Research on Artificial Intelligence Techniques and Algorithms highlights the cutting edge developments in this promising research area. This premier reference work applies Meta-heuristics Optimization (MO) Techniques to real world problems in a variety of fields including business, logistics, computer science, engineering, and government. This work is particularly relevant to researchers, scientists, decision-makers, managers, and practitioners.
| Author | : Bhadoria, Robin Singh |
| Publisher | : IGI Global |
| Total Pages | : 399 |
| Release | : 2017-02-14 |
| Genre | : Computers |
| ISBN | : 1522521585 |
Web browsing would not be what it is today without the use of Service-Oriented Architecture (SOA). Although much has been written about SOA methodology, this emerging platform is continuously under development. Exploring Enterprise Service Bus in the Service-Oriented Architecture Paradigm is a detailed reference source that examines current aspects and research methodologies that enable enterprise service bus to unify and connect services efficiently on a common platform. Featuring relevant topics such as SOA reference architecture, grid computing applications, complex event computing, and java business integration, this is an ideal resource for all practitioners, academicians, graduate students, and researchers interested in the discoveries on the relationship that Service-Oriented architecture and enterprise service bus share.
| Author | : Azman Ismail |
| Publisher | : Springer Nature |
| Total Pages | : 134 |
| Release | : |
| Genre | : |
| ISBN | : 3031687515 |
| Author | : Trivedi, Shrawan Kumar |
| Publisher | : IGI Global |
| Total Pages | : 465 |
| Release | : 2017-02-14 |
| Genre | : Computers |
| ISBN | : 1522520325 |
The development of business intelligence has enhanced the visualization of data to inform and facilitate business management and strategizing. By implementing effective data-driven techniques, this allows for advance reporting tools to cater to company-specific issues and challenges. The Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence is a key resource on the latest advancements in business applications and the use of mining software solutions to achieve optimal decision-making and risk management results. Highlighting innovative studies on data warehousing, business activity monitoring, and text mining, this publication is an ideal reference source for research scholars, management faculty, and practitioners.
| Author | : Bhattacharyya, Siddhartha |
| Publisher | : IGI Global |
| Total Pages | : 678 |
| Release | : 2015-11-03 |
| Genre | : Computers |
| ISBN | : 1466694750 |
Conventional computational methods, and even the latest soft computing paradigms, often fall short in their ability to offer solutions to many real-world problems due to uncertainty, imprecision, and circumstantial data. Hybrid intelligent computing is a paradigm that addresses these issues to a considerable extent. The Handbook of Research on Advanced Hybrid Intelligent Techniques and Applications highlights the latest research on various issues relating to the hybridization of artificial intelligence, practical applications, and best methods for implementation. Focusing on key interdisciplinary computational intelligence research dealing with soft computing techniques, pattern mining, data analysis, and computer vision, this book is relevant to the research needs of academics, IT specialists, and graduate-level students.
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 1980 |
| Release | : 2022-06-10 |
| Genre | : Computers |
| ISBN | : 1668463040 |
The rise of internet and social media usage in the past couple of decades has presented a very useful tool for many different industries and fields to utilize. With much of the world’s population writing their opinions on various products and services in public online forums, industries can collect this data through various computational tools and methods. These tools and methods, however, are still being perfected in both collection and implementation. Sentiment analysis can be used for many different industries and for many different purposes, which could better business performance and even society. The Research Anthology on Implementing Sentiment Analysis Across Multiple Disciplines discusses the tools, methodologies, applications, and implementation of sentiment analysis across various disciplines and industries such as the pharmaceutical industry, government, and the tourism industry. It further presents emerging technologies and developments within the field of sentiment analysis and opinion mining. Covering topics such as electronic word of mouth (eWOM), public security, and user similarity, this major reference work is a comprehensive resource for computer scientists, IT professionals, AI scientists, business leaders and managers, marketers, advertising agencies, public administrators, government officials, university administrators, libraries, students and faculty of higher education, researchers, and academicians.
| Author | : Shmelova, Tetiana |
| Publisher | : IGI Global |
| Total Pages | : 517 |
| Release | : 2019-10-11 |
| Genre | : Computers |
| ISBN | : 1799814173 |
With the emergence of smart technology and automated systems in today’s world, artificial intelligence (AI) is being incorporated into an array of professions. The aviation and aerospace industry, specifically, is a field that has seen the successful implementation of early stages of automation in daily flight operations through flight management systems and autopilot. However, the effectiveness of aviation systems and the provision of flight safety still depend primarily upon the reliability of aviation specialists and human decision making. The Handbook of Research on Artificial Intelligence Applications in the Aviation and Aerospace Industries is a pivotal reference source that explores best practices for AI implementation in aviation to enhance security and the ability to learn, improve, and predict. While highlighting topics such as computer-aided design, automated systems, and human factors, this publication explores the enhancement of global aviation security as well as the methods of modern information systems in the aeronautics industry. This book is ideally designed for pilots, scientists, engineers, aviation operators, air crash investigators, teachers, academicians, researchers, and students seeking current research on the application of AI in the field of aviation.
| Author | : Dash, Sujata |
| Publisher | : IGI Global |
| Total Pages | : 567 |
| Release | : 2017-08-10 |
| Genre | : Computers |
| ISBN | : 152252858X |
The digital age is ripe with emerging advances and applications in technological innovations. Mimicking the structure of complex systems in nature can provide new ideas on how to organize mechanical and personal systems. The Handbook of Research on Modeling, Analysis, and Application of Nature-Inspired Metaheuristic Algorithms is an essential scholarly resource on current algorithms that have been inspired by the natural world. Featuring coverage on diverse topics such as cellular automata, simulated annealing, genetic programming, and differential evolution, this reference publication is ideal for scientists, biological engineers, academics, students, and researchers that are interested in discovering what models from nature influence the current technology-centric world.
