Hablemos De Marketing Interactivo
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| Author | : Medina-Quintero, Jose Melchor |
| Publisher | : IGI Global |
| Total Pages | : 404 |
| Release | : 2023-05-08 |
| Genre | : Business & Economics |
| ISBN | : 1668465930 |
A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.
| Author | : Cornetta, Gianluca |
| Publisher | : IGI Global |
| Total Pages | : 333 |
| Release | : 2020-06-26 |
| Genre | : Computers |
| ISBN | : 1799838188 |
The adoption of cloud and IoT technologies in both the industrial and academic communities has enabled the discovery of numerous applications and ignited countless new research opportunities. With numerous professional markets benefiting from these advancements, it is easy to forget the non-technical issues that accompany technologies like these. Despite the advantages that these systems bring, significant ethical questions and regulatory issues have become prominent areas of discussion. Social, Legal, and Ethical Implications of IoT, Cloud, and Edge Computing Technologies is a pivotal reference source that provides vital research on the non-technical repercussions of IoT technology adoption. While highlighting topics such as smart cities, environmental monitoring, and data privacy, this publication explores the regulatory and ethical risks that stem from computing technologies. This book is ideally designed for researchers, engineers, practitioners, students, academicians, developers, policymakers, scientists, and educators seeking current research on the sociological impact of cloud and IoT technologies.
| Author | : David Meerman Scott |
| Publisher | : John Wiley & Sons |
| Total Pages | : 324 |
| Release | : 2010-01-15 |
| Genre | : Business & Economics |
| ISBN | : 0470606630 |
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
| Author | : Jennie Gamlin |
| Publisher | : UCL Press |
| Total Pages | : 314 |
| Release | : 2020-03-12 |
| Genre | : Social Science |
| ISBN | : 1787355829 |
Critical Medical Anthropology presents inspiring work from scholars doing and engaging with ethnographic research in or from Latin America, addressing themes that are central to contemporary Critical Medical Anthropology (CMA). This includes issues of inequality, embodiment of history, indigeneity, non-communicable diseases, gendered violence, migration, substance abuse, reproductive politics and judicialisation, as these relate to health. The collection of ethnographically informed research, including original theoretical contributions, reconsiders the broader relevance of CMA perspectives for addressing current global healthcare challenges from and of Latin America. It includes work spanning four countries in Latin America (Mexico, Brazil, Guatemala and Peru) as well as the trans-migratory contexts they connect and are defined by. By drawing on diverse social practices, it addresses challenges of central relevance to medical anthropology and global health, including reproduction and maternal health, sex work, rare and chronic diseases, the pharmaceutical industry and questions of agency, political economy, identity, ethnicity, and human rights.
| Author | : M. Nekic |
| Publisher | : Springer |
| Total Pages | : 243 |
| Release | : 2014-12-16 |
| Genre | : Social Science |
| ISBN | : 1137397918 |
The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.
| Author | : Daniel A. Menascé |
| Publisher | : Prentice Hall Professional |
| Total Pages | : 474 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : 9780130863287 |
This book presents analysis techniques for quantifying and projecting every element of your e-business site's performance and planning for the capacity you need.
| Author | : David Rosner |
| Publisher | : Princeton University Press |
| Total Pages | : 248 |
| Release | : 1994 |
| Genre | : History |
| ISBN | : 9780691037714 |
During the Depression, silicosis, an industrial lung disease, emerged as a national social crisis. Experts estimated that hundreds of thousands of workers were at risk of disease, disability, and death by inhaling silica in mines, foundries, and quarries. By the 1950s, however, silicosis was nearly forgotten by the media and health professionals. Asking what makes a health threat a public issue, David Rosner and Gerald Markowitz examine how a culture defines disease and how disease itself is understood at different moments in history. They also consider who should assume responsibility for occupational disease.
| Author | : Russell Nakano |
| Publisher | : Addison-Wesley Professional |
| Total Pages | : 240 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780201657821 |
How to develop, manage, maintain and deploy web content solutions across organisations of any size.
| Author | : Yu, Holly |
| Publisher | : IGI Global |
| Total Pages | : 282 |
| Release | : 2004-12-31 |
| Genre | : Education |
| ISBN | : 1591405351 |
Using database-driven web pages or web content management (WCM) systems to manage increasingly diverse web content and to streamline workflows is a commonly practiced solution recognized in libraries to-day. However, limited library web content management models and funding constraints prevent many libraries from purchasing commercially available WCM systems. And, the lack of much needed technical expertise in building in-house WCM systems presents a great challenge for libraries of all types. Content and Workflow Management for Library Websites: Case Studies provides practical and applicable web content management solutions through case studies. It contains successful database-to-web applications as employed in a variety of academic libraries. The applications vary in scope and cover a range of practical how-to-do-it examples from database-driven web development, locally created web content management systems, systems for distributing content management responsibilities, dynamic content delivery, to open source tools, such as MySQL and PHP to manage the content. Issues and challenges associated with the development process are discussed. Authors will also discuss detours, sand traps, and missteps necessary to a real learning process.
| Author | : John F. Kelly |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 327 |
| Release | : 2014-07-08 |
| Genre | : Medical |
| ISBN | : 1603279601 |
Addiction Recovery Management: Theory, Research, and Practice is the first book on the recovery management approach to addiction treatment and post-treatment support services. Distinctive in combining theory, research, and practice within the same text, this ground-breaking title includes authors who are the major theoreticians, researchers, systems administrators, clinicians and recovery advocates who have developed the model. State-of-the art and the definitive text on the topic, Addiction Recovery Management: Theory, Research, and Practice is mandatory reading for clinicians and all professionals who work with patients in recovery or who are interested in the field.
