Guerrilla Marketing 101 Lab

Guerrilla Marketing 101 Lab
Author: Jay Conrad Levinson
Publisher: Morgan James Pub
Total Pages: 120
Release: 2005-01-30
Genre: Business & Economics
ISBN: 9781933596181

Workbook containing various workshop activities and projects.

Guerrilla Marketing, 4th Edition

Guerrilla Marketing, 4th Edition
Author: Jay Conrad Levinson
Publisher: HarperCollins
Total Pages: 385
Release: 2007-05-22
Genre: Business & Economics
ISBN: 0547347669

NATIONAL BESTSELLER The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf.

Guerrilla Marketing

Guerrilla Marketing
Author: Alexander L. Fattal
Publisher: University of Chicago Press
Total Pages: 325
Release: 2018-12-10
Genre: Social Science
ISBN: 022659064X

Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.

Guerrilla Marketing Job Escape Plan

Guerrilla Marketing Job Escape Plan
Author: Jay Conrad Levinson
Publisher: Morgan James Publishing
Total Pages: 207
Release: 2011-08-01
Genre: Business & Economics
ISBN: 161448015X

Escape your dead-end job with this take-no-prisoners guide to starting your own business featuring proven advice for every step of the journey. Yes, you can do this. You can quit your job, start a business, and never have to work for anybody else ever again. You can do this regardless of your age, your family situation, your education, where you live, and how much time and money you have. Guerrilla Marketing Job Escape Plan shows you how. This practical, no-nonsense guide will get you ready for the ten battles you must fight to make the leap, including: overcoming fear, finding the right idea for you, getting family to support you, picking the right strategy, starting your business with minimal financial or personal risk, getting the first profitable customer, building momentum, and leaving your job without burning any bridges. In addition to step-by-step guidance, over 150 entrepreneurs share their wisdom and insights. Plus, the book includes an exclusive password for you to take the Job Escape Challenge, including additional FREE resources to start a successful business and quit your job forever.

Internet Prophets

Internet Prophets
Author: Steve Olsher
Publisher: Morgan James Publishing
Total Pages: 325
Release: 2012-06-01
Genre: Business & Economics
ISBN: 1614482322

WARNING: You’re About To Tap Into Internet Gold! For the first time ever, 25 hand-selected, world-renown internet legends, such as Yanik Silver, Mike Koenigs, Mike Filsaime, Dan Hollings, Leslie Rohde, Marc Ostrofsky, and many others come together to reveal their proven step-by-step process for making millions online. "Internet Prophets" pulls back the curtain and takes you behind the scenes with some of the most successful internet strategists on the planet who not only share their path and expertise, but also the specific actions you must implement to take full advantage of the internet’s massive reach and profit potential. Gain extremely rare access into the mindset of internet royalty as they teach you powerful, actionable trade secrets that are seldom revealed; exactly what you must do online now and precisely HOW to do it; the keys to not just having an internet presence, but dominating your field; how to establish position to capitalize on the internet’s next big opportunity; and multiple proven monetization techniques that generate ridiculous cash flow. From Mobile to SEO, Product Launches to Social Media, and whether you’re a solopreneur, start-up, small-business owner, internet virgin, or internet professional, "Internet Prophets" provides the answers you need to exponentially explode your business and PROFIT like never before.

Red Revolution

Red Revolution
Author: Gregg R. Jones
Publisher: Routledge
Total Pages: 303
Release: 2019-06-26
Genre: Political Science
ISBN: 1000309258

This book is about the Communist Party of the Philippines (CPP) and its guerrilla army. Its objective is to offer the reader a close-up look and analysis of the revolution and serves as a case study of the inner workings of one of the most successful communist revolutionary movements.

Guerrilla Marketing 101

Guerrilla Marketing 101
Author:
Publisher: Morgan James Pub
Total Pages:
Release: 2005-09-01
Genre: Business & Economics
ISBN: 9781933596167

Guerrilla Marketing Revealed! This 4-volume set contains over 5 hours of business-building secrets personally presented by Jay Conrad Levinson, Father of the Worldwide Guerrilla Marketing Revolution. The topics you will learn include: *20 differences between traditional and Guerrilla Marketing *100 Guerrilla Marketing weapons *How Memes can increase your profits *12 personality traits of successful Guerrillas *How to launch a Guerrilla Marketing Attach--and WIN! *16 monumental secrets of Guerrilla Marketing *And much, much more! If you're serious about learning the secrets that can propel you to business success, you need to watch this video! Workbook is included!

Revolution in the Revolution?

Revolution in the Revolution?
Author: Regis Debray
Publisher: Verso Books
Total Pages: 129
Release: 2017-11-07
Genre: Political Science
ISBN: 1786634031

Revolution in the Revolution? is a brilliant, pragmatic assessment of the situation in Latin America in the 1960s. First published in 1967, it became a controversial handbook for guerrilla warfare and revolution, read alongside Che’s own pamphlets, with which it can compete in terms of historical importance and insight to this day. Lucid and compelling, it spares no personage, no institution, and no concept, taking on not only Russian and Chinese strategies but Trotskyism as well. The year it was published, Debray was convicted of guerrilla activities in Bolivia and sentenced to thirty years in prison. He was released in 1970, following an international campaign, which included appeals by Jean-Paul Sartre, André Malraux, Charles de Gaulle and Pope Paul VI.

Year of the Heroic Guerrilla

Year of the Heroic Guerrilla
Author: Robert Vincent Daniels
Publisher: Harvard University Press
Total Pages: 292
Release: 1996
Genre: History
ISBN: 9780674964518

From Paris to Peking, from Saigon to Washington, the pillars of the postwar world tottered on the brink of collapse in 1968. This book is the first global analysis of that universal upheaval, from the Tet offensive and the abdication of Lyndon Johnson to the "cultural revolution" in China and the convention and riots in Mayor Daley's Chicago.