Guerrilla P.R.

Guerrilla P.R.
Author: Michael Levine
Publisher: Harper Collins
Total Pages: 260
Release: 1994-01-07
Genre: Business & Economics
ISBN: 0887306640

The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.

Guerilla Marketing (An Unconventional Marketing Technique That Works)

Guerilla Marketing (An Unconventional Marketing Technique That Works)
Author: ARX Reads
Publisher: ARX Brand International LLC
Total Pages: 34
Release:
Genre: Business & Economics
ISBN:

How To Create A Huge Impact Through Fun & Practical New Strategies With Your Business…See How To...Use Unconventional Marketing Tactics In Your Business... Track Success In Your Campaigns... Recognize Opportunities For Marketing Innovations... Reach Prospects & Customers In Brand New Ways... Model After Other Successful Guerilla Marketers... Generate Guerilla Marketing Campaign Ideas Over & Over Again... So You Can: Acquire New Customers & Sell More To Existing Ones Stop Wasting Time & Money On Marketing That Doesn’t Work Have Fun Growing Your Business With New & Exciting Marketing Tactics Guerilla Marketing Details Learn New & Unconventional Marketing Strategies To Gain More Customers - As Well As Sell More To Your Current Ones. This Free 5-Part Bootcamp Shows You Exactly How.

The Complete Idiot's Guide to Guerrilla Marketing

The Complete Idiot's Guide to Guerrilla Marketing
Author: Susan Drake
Publisher: Penguin
Total Pages: 356
Release: 2008
Genre: Business & Economics
ISBN: 9781592576715

With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.

Guerrilla Selling

Guerrilla Selling
Author: Bill Gallagher
Publisher: Houghton Mifflin Harcourt
Total Pages: 230
Release: 1992
Genre: Business & Economics
ISBN: 9780395578209

Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. Mindmaps are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.

Street Marketing

Street Marketing
Author: Marcel Saucet
Publisher: Greenwood
Total Pages: 0
Release: 2015
Genre: BUSINESS & ECONOMICS
ISBN: 9781440838385

"This title identifies obstacles impeding conventional communications campaigns in today's world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign"--

Guerrilla Marketing on the Internet

Guerrilla Marketing on the Internet
Author: Jay Levinson
Publisher: Entrepreneur Press
Total Pages: 250
Release: 2008-08-01
Genre: Business & Economics
ISBN: 161308031X

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon—the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams—all while saving time and money! This complete Guerrilla Marketing online guide includes: • The 10 most effective Guerrilla strategies • Case studies of the five greatest online Guerrilla Marketing campaigns • How to create a high-impact website on a budget • Low-cost tactics for maximizing traffic • The 12 biggest internet marketing mistakes and how to avoid them • Creative tactics and cutting-edge tools that inspire customers to take action • Essential information on cutting-edge technology

Guerrilla Marketing Goes Green

Guerrilla Marketing Goes Green
Author: Jay Conrad Levinson
Publisher: John Wiley & Sons
Total Pages: 299
Release: 2010-01-08
Genre: Business & Economics
ISBN: 047056458X

These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible Easily turn your customers, suppliers, and even competitors into your unofficial sales force Understand how to turn business acquaintances into powerful joint-venture partners Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing Harness the Magic Triangle and the Abundance Principle to skyrocket to success Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's." — Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it." —Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver

Grassroots Marketing

Grassroots Marketing
Author: Shel Horowitz
Publisher: Chelsea Green Publishing Company
Total Pages: 324
Release: 2000
Genre: Business & Economics
ISBN: 9781890132682

In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).