The Practical Marketing Workbook

The Practical Marketing Workbook
Author: Geoff Fripp
Publisher:
Total Pages: 417
Release: 2017-03
Genre: Marketing
ISBN: 9781520728681

This workbook now has over 250 student activities designed in a worksheet form. This means that you can print or photocopy pages for students and use them in class as individual or group activities. It is an ideal resource for flipped classroom and active learning environments.Each activity contains its own instructions and spaces for students to write their responses. The workbook takes many of the exercises on Great Ideas for Teaching Marketing and turns them into worksheet-based activities.Chapters of the Marketing Workbook, Introductory marketing concepts, Marketing strategy and plans, The marketing environment, Marketing research and information, Consumer behavior, Segmentation, targeting and positioning, Customer relationship marketing (CRM), New product development, Products and brands, Pricing, Place and logistics, Integrated marketing communications,Key Features of the Practical Marketing Workbook, Contains over 250 activities - all with simple instructions, Quick and easy to use, Ideal for flipped classroom environments, The ideal resource for teaching 'Marketing Principles', Also a great resource for 'Consumer Behavior', 'Promotions Management' and 'Marketing Strategy', Provides variety and interest for students, Appeals to student's different learning styles, Uses a mix of simple and more complex activities, Adaptable for both undergraduate and masters programs, Also suitable for use with senior high school students, Flexible for 1-2 hour tutorial sessions, or for longer lectures, Reinforces theory and enables understanding and application, All activities and exercises tried and tested in the classroom

Marketing

Marketing
Author: Charles W. Lamb Editado por: Joseph F. Hair (Carl McDaniel)
Publisher:
Total Pages: 294
Release: 1997-01-01
Genre: Marketing
ISBN: 9780538870214

Teaching Marketing

Teaching Marketing
Author: Brennan, Ross
Publisher: Edward Elgar Publishing
Total Pages: 352
Release: 2021-11-19
Genre: Business & Economics
ISBN: 1789907896

Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketing education and provide their own perspectives on these questions while considering a variety of different points of view so encouraging the reader to develop their own opinion.

Marketing

Marketing
Author: Charles W Lamb
Publisher:
Total Pages: 794
Release: 2002
Genre: Marketing
ISBN:

Ditch That Textbook

Ditch That Textbook
Author: Matt Miller
Publisher:
Total Pages: 240
Release: 2015-04-13
Genre: Education
ISBN: 9781946444257

Textbooks are symbols of centuries-old education. They're often outdated as soon as they hit students' desks. Acting "by the textbook" implies compliance and a lack of creativity. It's time to ditch those textbooks--and those textbook assumptions about learning In Ditch That Textbook, teacher and blogger Matt Miller encourages educators to throw out meaningless, pedestrian teaching and learning practices. He empowers them to evolve and improve on old, standard, teaching methods. Ditch That Textbook is a support system, toolbox, and manifesto to help educators free their teaching and revolutionize their classrooms.

The Professor Is In

The Professor Is In
Author: Karen Kelsky
Publisher: Crown
Total Pages: 450
Release: 2015-08-04
Genre: Education
ISBN: 0553419420

The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.

Best Ideas for Teaching with Technology

Best Ideas for Teaching with Technology
Author: Justin Reich
Publisher: Routledge
Total Pages: 312
Release: 2015-02-18
Genre: Education
ISBN: 1317476034

This practical, how-to guide makes it easy for teachers to incorporate the latest technology in their classes. Employing an informal workshop approach, the book avoids technical jargon and pays special attention to the needs of teachers who are expanding the use of computers in their classrooms. The authors focus on what teachers do and how they can do it better, and provide a wide variety of proven tools, tips, and methods for enhancing these activities with technology."Best Ideas for Teaching with Technology" provides extensively illustrated tutorials for a wide variety of software, online tools, and teaching techniques. It covers everything from lesson plans, to time management, how to show animation, blogging, podcasts, laptop strategies, and much, much more. In addition, periodic updates to the text will be available on the authors' website.

Effective Learning and Teaching in Business and Management

Effective Learning and Teaching in Business and Management
Author: Bruce Macfarlane
Publisher: Routledge
Total Pages: 225
Release: 2013-10-11
Genre: Business & Economics
ISBN: 1135380945

Written to meet the needs of teachers, lecturers and tutors working at different levels and in many situations, this is the guide to surveying and understanding the key issues, best practices and new developments in business and management studies. Teaching in this field is a multi-faceted experience. The authors use an international perspective and support a wide range of situations by concentrating on five key areas: * the teaching and supporting of learning * the design and planning of learning activities * assessment and giving feedback to students * developing effective learning environments and student learning support systems * reflective practice and professional development. Practical and clear, this book will prove an invaluable guide for all those with an interest in developing business and management education and is essential reading for all those looking for professional accreditation for recognition of their teaching. It is also indispensable for the less experienced teacher seeking material for reflection and advice.

The Spychips Threat

The Spychips Threat
Author: Katherine Albrecht
Publisher: Thomas Nelson
Total Pages: 284
Release: 2006-01-29
Genre: Political Science
ISBN: 1418551759

Ever feel like you're being watched? This eye-opening book shows how a new technology may soon track your every move . . . and pave the way for the fulfillment of end-time biblical prophecy. A revolutionary technology called RFID (Radio Frequency IDentification) is poised to expose our habits, secrets, and slip-ups to money-hungry marketers, savvy criminals, and government snoops. One day soon, our shoes could keep track of our footsteps. Stores could ID us as we walk in the door. Hidden "tracking units" could log even our restroom visits. Global corporations and government agencies have already invested millions in a plan that uses tiny microchips to uniquely number and track everyday items. Parts of this Orwellian vision are uncannily similar to the prophesies of Revelation. Chipping inanimate objects is just the start-the endpoint is a form of RFID that can be injected into the flesh. This work-an updated version of Katherine Albrecht and Liz McIntyre's controversial and award-winning book Spychips-is a clarion call to Christians to take a stand against plans to monitor and control people through this unnerving new technology. Using public records, real-world examples, and biblical prophesies, Albrecht and McIntyre uncover the frightening story behind RFID and show us how to protect our privacy and civil liberties while there's still time.