Gratitude Marketing

Gratitude Marketing
Author: Michael Sciortino
Publisher: Advantage Media Group
Total Pages: 174
Release: 2015-10-09
Genre: Business & Economics
ISBN: 1599326191

RELATIONSHIP CAPITAL ISN’T AN ASSET; IT’S A PRIVILEGE. WHY THE biggest threat TO OUR BUSINESS IN YEARS IS COMING…AND HOW YOU CAN prepare your practice FOR IT NOW Once in a while, a book comes along that defines the key issues in an industry and offers appropriate strategies and ideas to solve those issues. This is that book. With the threat of robo-advisors growing every day, financial advisors need answers to two critical questions―fast. HOW DO I RETAIN MY CLIENTS? HOW DO I BUILD THAT IMPORTANT BRIDGE TO THE NEXT GENERATION―MY CLIENTS’ CHILDREN? GRATITUDE MARKETING™ IS THE ANSWER. Traditional marketing speaks at people. Gratitude Marketing™ engages and connects with people. Gratitude Marketing™ taps into the wisdom of proven professionals who have used these cuttingedge, real-life ideas to build their businesses. You’ll discover how a well-run Gratitude Marketing™ system will put you in control of your clients’ business consistently as change occurs and their need for your services arises or increases. When you combine relationship-building ideas with consistent nurturing, you create clients for life. The ideas I’ll share with you have done one thing for me and the financial advisors who have used them―they have consistently produced results. GROW YOUR PRACTICE THROUGH GRATITUDE. LET’S GET STARTED NOW! Visit www.GratitudeMarketingBook.com.

Appreciation Marketing

Appreciation Marketing
Author: Tommy Wyatt
Publisher:
Total Pages: 0
Release: 2011
Genre: Business networks
ISBN: 9781936677078

Explains how to improve customer service by taking care of one's employees, counseling business leaders on the principles of imparting kindness, trust, and pride in a working force to enable greater productivity and loyalty.

365 Thank Yous

365 Thank Yous
Author: John Kralik
Publisher: Hachette Books
Total Pages: 177
Release: 2010-12-28
Genre: Biography & Autobiography
ISBN: 1401396496

One recent December, at age 53, John Kralik found his life at a terrible, frightening low: his small law firm was failing; he was struggling through a painful second divorce; he had grown distant from his two older children and was afraid he might lose contact with his young daughter; he was living in a tiny apartment where he froze in the winter and baked in the summer; he was 40 pounds overweight; his girlfriend had just broken up with him; and overall, his dearest life dreams--including hopes of upholding idealistic legal principles and of becoming a judge--seemed to have slipped beyond his reach. Then, during a desperate walk in the hills on New Year's Day, John was struck by the belief that his life might become at least tolerable if, instead of focusing on what he didn't have, he could find some way to be grateful for what he had. Inspired by a beautiful, simple note his ex-girlfriend had sent to thank him for his Christmas gift, John imagined that he might find a way to feel grateful by writing thank-you notes. To keep himself going, he set himself a goal--come what may--of writing 365 thank-you notes in the coming year. One by one, day after day, he began to handwrite thank yous--for gifts or kindnesses he'd received from loved ones and coworkers, from past business associates and current foes, from college friends and doctors and store clerks and handymen and neighbors, and anyone, really, absolutely anyone, who'd done him a good turn, however large or small. Immediately after he'd sent his very first notes, significant and surprising benefits began to come John's way--from financial gain to true friendship, from weight loss to inner peace. While John wrote his notes, the economy collapsed, the bank across the street from his office failed, but thank-you note by thank-you note, John's whole life turned around. 365 Thank Yous is a rare memoir: its touching, immediately accessible message--and benefits--come to readers from the plainspoken storytelling of an ordinary man. Kralik sets a believable, doable example of how to live a miraculously good life. To read 365 Thank Yous is to be changed.

Marketing Strategy

Marketing Strategy
Author: Robert W. Palmatier
Publisher: Bloomsbury Publishing
Total Pages: 414
Release: 2020-12-31
Genre: Business & Economics
ISBN: 1350305286

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design

Augmented Customer Strategy

Augmented Customer Strategy
Author: Gilles N'Goala
Publisher: John Wiley & Sons
Total Pages: 326
Release: 2019-04-26
Genre: Business & Economics
ISBN: 111961824X

Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.

The Currency of Gratitude

The Currency of Gratitude
Author: Michele Bailey
Publisher: Forbesbooks
Total Pages: 168
Release: 2021-05-04
Genre:
ISBN: 9781950863396

GRATITUDE IS A BUSINESS STRATEGY We may live in a world dominated by technological innovations capable of offering us "personalized" contact with our clients and customers, but in The Currency of Gratitude, Michele Bailey argues that heartfelt, specific, and direct communication steeped in gratitude can grow and sustain a business far better than any targeted technology. Bailey begins from the premise that our professional and personal lives are not as separable as we've allowed them to seem. Given that inseparability, the central tenet of all good business comes down to the cultivation of genuine and long-lasting connections and relationships that acknowledge and develop the whole person. Through engaging stories and real-life business examples, Bailey shows how making gratitude a priority in one's professional life enables businesses to attract and retain top talent and clients and raises employee engagement and productivity. By cultivating brand ambassadors, sustaining a culture of gratitude within one's business can have cascading outward effects--from increased brand awareness to improved customer satisfaction and loyalty. The Currency of Gratitude>/i> proves that small gestures can have big results and invites you to consider immediate and practical ways for promoting gratitude within your own business culture.

Marketing: A Relationship Perspective (Second Edition)

Marketing: A Relationship Perspective (Second Edition)
Author: Hollensen Svend
Publisher: World Scientific
Total Pages: 520
Release: 2019-03-15
Genre: Business & Economics
ISBN: 1944659641

Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.

Living Life As a Thank You

Living Life As a Thank You
Author: Nina Lesowitz
Publisher: ReadHowYouWant.com
Total Pages: 294
Release: 2010
Genre: Body, Mind & Spirit
ISBN: 1458763390

Discover the Positive Power of Gratitude Living as if each day is a thank you can help transform fear into courage, anger into forgiveness, and isolation into belonging. Authors Nina Lesowitz and Mary Beth Sammons present a simple yet comprehensive approach for incorporating gratitude into one's life and reaping its many benefits. The book is divided into ten chapters, including ''Ways to Stay Thankful in Difficult Times,''.....''Gratitude as a Spiritual Practice,'' and ''Putting Gratitude into Action.'' Each chapter includes stories of individuals whose lives have been transformed by thankfulness, motivational quotes and blessings, and suggested gratitude practices. Whatever is given - even a challenging moment - is a gift. With this book, you will be able to feel more connected to the flow of life and less alone in your struggles and fears.

Gratitude Marketing Ideas Journal

Gratitude Marketing Ideas Journal
Author: Inspirational Motivational Notebooks
Publisher: Createspace Independent Publishing Platform
Total Pages:
Release: 2017-02-07
Genre:
ISBN: 9781542973946

This vibrant journal provides plenty of space in to write about your travels, favorite quotations, poems, and reflections. You'll love the beautifully fresh cover design and feel inspired to write often and consistently. Excellent thick binding Simplistic design perfectly made for any occasion or reason Journal measures 5 inches wide by 8 inches high 100 blank pages with elegant page numbering Excellent size for carrying anywhere and everywhere

The Gentle Marketing Revolution

The Gentle Marketing Revolution
Author: Sarah Santacroce
Publisher:
Total Pages: 278
Release: 2021-01-27
Genre:
ISBN:

Marketing has become a dirty word, a source of mistrust and a nightmare for many entrepreneurs.But what if marketing didn't have to be pushy, soul stealing, and focused on hustle and hype? What if there was a way you could connect with clients authentically and in alignment with your values and still make money? What if purpose and profit could coexist in the business world? Enter the Gentle MARKETING REVOLUTION.Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach-with profound results. You are in business to share your gifts with the world. The Gentle Marketing Revolution is the compass you need on your journey!